1927-28 La Salle Series 303 (90° V-8)

Bore : 3 ¹/₈"

Stroke : 4 ¹⁵/₁₆"

Displacement : 303 cu.in. (hence "303")

Brake HP : 75 BHP ("Motor" said 80)

Wheel bases : 125" and 134"

Tires : 32 x 6.00

Total units built 1927: 10,767 (one source), 16,850 (Van Gelderen)
Total units built 1928: 16,038 (one source),    9,954 (Van Gelderen),
Combined total (Van Gelderen): 26,804 (incl. 89 chassis and 65 unidentified cars)

Price range : $2495-2685 [$2495-2895, according to period ads, $2350-2875 on AT listing]

Engine numbers : 200001 to 226807 [1927-1928]
Engine numbers : 400001 to 422961 [1928-1929]

    
Two historical photos shot in front of the Copley Plaza Hotel in Boston on March 5, 1927;
[Left] Standing,  (from L to R) Mr. Danforth, Larry Fisher, Mr Dunnon, Mr. Stephens,
Lynn McNaughton, Harley Earl, H. Batchelor (in bowler hat, while all others are wearing Homburgs!)
R. Rose and Mr. Bakom; seated in the car: Ernest Seaholm (passenger), Mr. Widman (driver)
[Right] Standing, Mr. Danforth, at the wheel, Harley Earl

 

Body styles

Fisher bodies on 125" wheel base
(in ascending order of rarity)

   
Style #7380, 5-passenger sedan with leather back, $2,685
[5001 built 1927 only]¹

    
Style #7400, 2-passenger convertible coupe with rumble-seat, 3800 lbs, $2,635 (1927) and $2,550 (1928)
[3001 units built 1927-28]²

1928 version of the same car - a survivor in 2008

Style #8110-A, 5-passenger family sedan, metal back, $2,350 [2720 built 1928 only]
(Photo: courtesy Ross Morgan, Perth, Australia)

[ photo needed ]
Style #8120, 5-passenger sedan, leather back, $2,495
[1823 built 1928 only]³

A beautiful survivor from the 1928 production run
[ (cropped) Photo: courtesy CLC-Canada and NZ Cadillac Club, 2012 ]

    
Above, left: Style #7390, 1927 4-passenger Victoria coupe,  $2,550
Above, right: Style #8130, same style as above but built in 1928
These illustrations are from 1927 product brochures or magazine ads published in 1928
[Combined total: 1655 units (1250 in 1927,  405 in 1928)]

Style #7410 (1927) 2-passenger coupe with leather or fabric-covered top, 3975 lbs, $2,585
Style #8140 (1928), same body style, but $2,450
[Combined total: 1627 units (1100 in 1927,  527 in 1928)]

     
Left: Style #7420 (1927), 5-passenger town sedan, metal back, 3975lbs, $2,650
Right:Style #7420 (1928), a survivor of the same body style, $2,495
[1600 built 1927-28]

Left: Style #8080 (1927-28), 5-passenger cabriolet sedan, leather back,  $2,895
(picture from 1928 ad)
[500 built 1927-28]

Left:  the artist appears to have taken some liberty, showing both doors opening at the center post and
with a convex instead of a concave molding running down from windshield to body sill

          
Style #1168, 4-5 passenger phaeton, 3680lbs, $2,495 - some fine survivors
[1575 built 1927-28]

         
These 2 rows: Style #1169, 2-passenger roadster with rumble-seat (1927), $2,485-2,525
[ the three artists' views are from the 1927 LaSalle product brochure ]

This lovely roadster is from the former Le May collection, now in Colorado

    
Left: again, Style #1169, 2-passenger roadster with rumble-seat; right: 1928 version
[1184 units built 1927-28]

[ photo needed ]

Style #8110, 5-passenger sedan with metal back, $2,495 [763 built 1928 only]⁴

    
Style #7410, 2-passenger coupe (cloth or leather back), $2,585 [1001 built 1927 only]
Style #8140, 2-passenger coupe (leather back), $2,450 [527 built 1928 only]

[ photo needed ]
Style #8140-A, 2-passenger business coupe (leather back), $2,350 [446 built 1928 only]

    
Left: Style #1168-B, 4-passenger dual-cowl phaeton (sport phaeton) [new, July 1927?], $2,995
Right: Style #1168-B, 5-passenger sport phaeton (1928), 4080lbs [AT listing], $2,975
[270 built 1927-28]

 

Fisher bodies on 134" wheel base

Style #8060, 7-passenger sedan with metal back, 4000lbs, $2,795 (1927), $2,775 (1928)
Ad is from 1928 [1666 built 1927-28]⁵

[ photo needed ]
Style #8060-A, 7-passenger family sedan, $2,575
[1064 units built in 1928 only]

[ photo needed ]
Style #8050, 5-passenger coupe with metal back, $2,625
[1001 built in 1928 only]

[ photo needed ]
Style #8080, 5-passenger sedan,  leather roof covering, no quarter windows), $2,675
[500 units built 1928 only]

Style #8070, 7-passenger limousine, metal roof, division, $2,895 (1927), $2,875 (1928)
Ad is from 1928 [485 units built 1927-28]

[ photo needed ]
Style #8090, 5-passenger limousine, leather roof, division, no quarter windows)
$2,795 (1927), 2,775 (1928) 
[210 built 1927-28]

[ photo needed ]
7-pass custom tourer [one single unit built 1928]

 

Fleetwood "Semi-Custom" bodies on 125" wheel base
(in ascending order of rarity)

  
Style #3130, 5-passenger town car,  new as of July, 1927, $4,500-5,000
[22 units built in 1927-28]
Artist's view (in color) is from the rare 1928 brochure, Fleetwood Creations for Cadillac and LaSalle

Style #3120, 5-passenger sedan,  new from July, 1927, $3,800
[13 built in 1927]

Style $3110, 2-passenger coupe, new as of July 1927, $3,600 [1927], $4,275 [1928]
[12 units built  in 1927-28]

Style #3051, 5-pass. town car, $4,700
[9 built in 1927-28]
Artist's view (in color) is from the rare 1928 brochure, Fleetwood Creations for Cadillac and LaSalle

Unidentified Body Style

Unidentified body style (5-passenger sedan with landaulet roof?)

 

Fleetwood "Semi-Custom" body on 134" wheel base

[ photo needed ]
Style #3751, 5-passenger town car, $4,800 [only 2 units built (1928)]

 

Bare chassis

125" wheel base = 55 built
134" wheel base = 34 built

 

Unidentified Cars

65 units⁶

 

Principal features [1927]: Firewall-mounted parking lights, twelve broadly-spaced vertical hood louvers on each side of hood [easy ID], double-bar bumpers, single, oval tail-light curving upwards, new 90° Cadillac V-8 engine (L-Head).

Principal features [1928]: Firewall-mounted parking lights, 28 slim vertical hood louvers on each side of hood [easy ID], double-bar bumpers, single, oval tail-light curving upwards.

N.B. Weights and prices listed in AT differ from other sources
______________________________________
¹  41 units built in Canada
²  16 units built in Canada
³  4 units built in Canada
⁴  24 units built in Canada
⁵  18 units built in Canada
⁶  an additional 57 unidentified units were built in Canada [mainly styles #8110 and #8060]