1977
(1) All-model catalog
Prestige catalog for 1977
(2) Part model catalog on Fleetwood
Brougham, Coupe DeVille, Sedan de Ville and the Fleetwood limousines
11x11". Cover is white with title and text as seen in the illustration, below.
(3) Fleetwood, DeVille, Eldorado
and Seville, Leave it to Cadillac to lead the way . . .: 8 part color
catalog, 9x11. Cover is frontal view photograph of yellow car. Thirty photographs show
exterior, interior and features of the Fleetwood Brougham Sedan, Coupe and Sedan
DeVilles, Eldorado, Seville and Limousine.
(4) Cadillac Phaeton, stiff, 2-sided color card
{***}.
(5) Full-color brochure, Cadillac is more than a
great name
(6) Full-color mailer on Coupe de Ville, Sedan
de Ville, Fleetwood Brougham, title The Inside Story...,
11x6", 16pp., incl. covers, blue Sedan de Ville on cover.
(7) Prestige, full-color catalog entitled Eldorado by
Cadillac, 6x11", 12pp., stiff covers, white coupe on cover, Custom Biarritz
p.3, line drawing, construction details, features all included [available,
$25].
(8) Seville By Cadillac: 12 part
color catalog, 6x11", cover is side view of white car with red pinstripe. Twelve
photographs and drawings, including two page expanded centerfold drawing of mechanical
features.
(9) Seville By Cadillac: 16 part color catalog,
11x11", dark blue cover with silver embossed lettering [comes out black in photo
scan, below]. Beautiful three-quarter frontal view two page centerfold photograph of car,
plus twenty-one photographs and drawings of exterior, interior, chassis and mechanical
features. Includes detailed discussion and specifications.
(10) Stiff-covered Seville color catalog,
5½x11", 12 pp.
(11) Seville, 1977: has
three-quarter front view of dark brown sedan
(12) Seville, 1977: has side view of
white car with red pinstriping
(13) Seville, 1977: 4 part color folder ,
3x7", front has three-quarter front and three-quarter rear view photographs of white Seville
Sedan with red pinstripe and red interior. Folder is an invitation for you to visit the
dealership and test drive the new models.
(14) This is Seville by Cadillac: 4
part color folder , 11x9", white cover, with black lettering, frames a three-quarter
frontal view photograph of red sedan. Five additional photographs and labeled chassis
drawing show exterior, interior and mechanical features.
(15) Fleetwood and DeVille, This is Cadillac: The Next
Generation of the Luxury Car: 8 part color catalog, 11x9. White cover, with black
lettering, has side view photograph of silver Coupe DeVille. Eight additional
photographs, including a two page centerfold of the Fleetwood Brougham Sedan,
show exterior and interior views of Fleetwood Brougham and Limousine and Sedan
DeVille. Includes discussion and specifications.
(16) Cadillac: Fleetwood Brougham . Coupe DeVille . Sedan DeVille
and Cadillac Limousines: 20 part color catalog, 11x11", white cover with silver
embossed lettering. Four full page photographs show the Fleetwood Brougham Sedan,
Fleetwood Limousine and Coupe and Sedan DeVilles. Twenty-six additional
photographs show interior and features.
(17) DeVille, 4 part color folder , 3x7", front has
three-quarter frontal view photograph of yellow Coupe DeVille. Folder is an
invitation for you to visit the dealership and test drive the new models.
(18) Eldorado By Cadillac: 12 part color catalog, 11x11", brown cover with
silver embossed lettering. Beautiful three-quarter frontal view two page centerfold
photograph of Coupe, plus fifteen photographs and drawings of exterior and interior of
Coupe, Cabriolet and Biarritz.
(19) Eldorado, full color
catalog , 6x11", 2 pp. incl. hard covers, entitled Eldorado by Cadillac;
cover shows white Custom Biarritz in woodland setting.
(20) Full-color folder on the Eldorado Biarritz
coupe [as above], 4x8½" closed, 8½ x11" open.
(21) This is the Eldorado by Cadillac: At the Summit
of the Car Maker's Craft: 4 part color folder , 11x9. White cover, with black
lettering, has three-quarter frontal view photograph of brown and white Eldorado
Coupe. Seven additional photographs show exterior and interior views, including the Custom
Biarritz. Discussion and labeled line drawing of mechanical features.
Item on right is from LaRue Thomas dealership in LA
(22) An Invitation . . ": 4 part color
folder , 6x9", cover has three-quarter frontal view photograph of red Sedan
DeVille with white vinyl roof. Folder is an invitation to test drive the new models.
(23) DeVille, Cadillac, postcard, 4x6", front is three-quarter frontal view
of silver Coupe DeVille with gray vinyl roof. Reverse side is unused postcard.
(24) Fleetwood, Cadillac, postcard, 4x6", front is three-quarter frontal
view of blue Fleetwood Brougham with white vinyl roof. Reverse side is unused
postcard.
(25) Eldorado, Cadillac, postcard, 4x6", front is three-quarter frontal view
of white Eldorado with white Cabriolet roof. Reverse side is unused postcard.
(26) Fleetwood, Cadillac, postcard, 4x6" front is side view photograph of
brown Fleetwood Brougham. Reverse side is unused postcard.
(27) Seville, Cadillac, postcard, 4x6", front is three-quarter frontal view
of brown Seville sedan. Reverse side is unused postcard.
(28) Cadillac Exterior Color Selections: 8 part color folder , 4x9", white
cover with silver and black lettering. Folder contains twenty-one paint chips, including
six Firemist Colors.
(29) Cadillac Leads the Way With Eldorado . . . The Distinctive Front-Wheel Drive
Luxury Car: Postcard, 5x7", front is three-quarter frontal view photograph of
light green Eldorado Coupe with dark green Cabriolet roof. Reverse side
is unused postcard.
(30) Cadillac Leads the Way With Seville . . . A Unique American Luxury Car:
Postcard, 5x7", front is three-quarter frontal view photograph of tan Seville
Coupe. Reverse side is unused postcard.
(31) Cadillac Leads the Way With the Next Generation Of the Luxury Car: Postcard,
5x7", front is side view photograph of blue Fleetwood Brougham. Reverse side
is unused postcard.
(32) Cadillac Upholstery Selections: 8 part color folder , 4x9", white cover
with gold and black lettering. Folder contains samples of Dynasty, Aberdeen, Edinburgh,
Florentine, Dover and Leather materials, plus forty-seven color selections.
(33) Prestige color catalog on commercial
cars, similar to 1975 issue, 11x13", 8 pp. on stiff paper, title The next
generation of professional cars, has front clip of car reflected in artist's view of
RH front bumper extension and lights, pp.2-3 show a funeral car, two limousines and an
ambulance, pp.4-5 show a large view of the bare commercial chassis, p.6 carries the
detailed specifications, p.7 shows 4 different commercial cars, the rear cover has
only the Cadillac crest and GM logo {*}
(34) 8-page color catalog, 4x9", entitled The Next Generation of the Limousine,
covers open to 2-page close-up view of Cadillac hubcap and emblem (below). Three
photos show exterior and interior of Fleetwood and Fleetwood Formal
limousines.
(35) Features folder for Seville, entitled Only
Seville, two-tone, blue on white, 3¾x8½", opens to three times cover size,
three folds, printed both sides, one RH side view of car, otherwise mainly text.
(36) Prestige catalog, 1977 Cadillac ...A Standard for
the World. Below IS a monotone Cadillac crest, all on gold-bronze cover with
gray-bronze half-inch border. Published for the Japanese market [by Yanase],
8¼x11¾", 30 pp. incl. covers. Models include Seville, Brougham
Elegance, Eldorado coupe, Coupe de Ville, Sedan de Ville,
as well as features, options, specifications.
(37) Four-page folder entitled 1977 Cadillac
Seville. on copper cover with 3/4 RH front view of Seville below it and crest above
title (title and crest are done in white). Published for the Japanese market [by
Yanase], 8¼x11¾", 4 pp. On Seville only; includes features, options,
specifications (text is 99% Japanese)
(38) Four-page folder entitled 1977 Cadillac -
Coupe de Ville Elegance, Sedan de Ville Elegance, Sedan de Ville. on copper cover
with LH side view of Coupe de Ville below it and crest above title (titles and
crest are done in white). Published for the Japanese market [by Yanase], 8¼x11¾", 4
pp. on these models; includes features, options, specifications (text is 99% Japanese)
(39) Four-page folder entitled 1977 Cadillac -
Brougham Elegance. on copper cover with LH side view of that model below it and crest
above title (titles and crest are done in white). Published for the Japanese market [by
Yanase], 8¼x11¾", 4 pp. on this model only; includes features, options,
specifications (text is 99% Japanese).
(40) Small, oblong catalog entitled Cadillac
1977 - Yanase, on white cover with small crest on gold square above title. Published
for the Japanese market by Yanase, 4x8½", 8 pp. plus loose Cadillac and
Buick price list. Includes Seville, Brougham Elegance, Eldorado
coupe, Coupe de Ville Elegance, Sedan de Ville Elegance, as well as
features, options, specifications (text is 99% Japanese)
(41) Oblong catalog of accessories for the 1977 Cadillac
models
(42) From Hess & Eisenhardt, single color sheet on The S&S Victoria by
Hess & Eisenhardt, 8x11", side view of Hess & Eisenhardt S&S
Victoria hearse.
(43) S&S professional cars color
catalog, 9x12", 12 pp. incl. stiff white covers, front cover has silver-embossed
title 1977 S&S Professional cars - Hess & Eisenhardt, rear cover has
similar silver embossed S&S logo; shown are the S&S Victoria,
with details of interiors, tables as well as full specifications{*}.
(44) From Hess &
Eisenhardt, 2-page color sheet, 9x11", showing white Fleetwood Custom
Funeral Chase Car, plus second, similar sheet with photo of same car from different
angle.
(45) From Hess & Eisenhardt, 12-page color catalog entitled S&S
Professional Cars: Hess & Eisenhardt, 9x12", white textured
cover with silver embossed letters, 12 photos of exterior and interior features of Hess
& Eisenhardt S&S Victoria hearse.
(46) From Hess & Eisenhardt, on S&S models
(47) Large color foldout of Miller-Meteor
cars entitled A personal message to leading funeral directors..., 7½x12½"
(folded), 22x25" (open); when fully opened, one side has mainly text, the other
includes a huge, yellow funeral car and four other smaller models, including interior
details {*}
(48) From Miller-Meteor, 12-page color folder entitled A Personal Message
to Leading Funeral Directors, 7x12" opening to 22x12", blue and
white cover, gold Cadillac hearse conversion, shows craftsmen at work on Miller-Meteor
professional cars, thirteen photos and drawings of exterior and interior
features of Crestwood, Landau Traditional, Citation and Classic
models, plus two drawings of hearse/ambulance combination.
(49) S&S professional cars color folder
showing three current models and many historical photos {***}.
(50) Superior, catalog/portfolio of Cadillac and
Buick professional cars, 9½x12", 8pp. plus five color plates; title in gold
lettering on dark blue cover reads Superior for 1977 - A new era of excellence begins;
cut-out in center of cover shows funeral man on p.3, standing at rear of gold-brown
hearse; pp.4-5 have various artist's views of funeral professionals at work, p.6 gives the
specifications and shows a dark brown hearse; five single sided full-color cards depict
the Regal hearse, Crown Sovereign Landaulet hearse, Sovereign
hearse, Sovereign limousine and the Superior on Buick {*}.
(51) From Moloney Coachbuilders, Cadillac Moloney Coachbuilders Cadillac
Fleetwood, Seville and DeVille and Oldsmobile 98, envelope, 9x12", with five
2-page color sheets, 9x11", showing Fleetwood Executive Limousine and Brougham,
Seville EM and DeVille Long Wheel base conversions (plus Oldsmobile
Ninety-Eight Long Wheel base conversion; five more 2-page color sheets, 9x11" show
interior views of these models {***}.
(52) Superior portfolio of ambulances and vans,
holds four 8½x11" color sheets plus text {***}.
(53) Wayne, stiff color card on Cadillac
ambulances, 8½x11" {***}.
(54) Armbruster-Stageway Inc., portfolio in its
original envelope, 8 stiff, glossy-page brochure entitled The six-door limousines
exclusively by Armbruster/Stageway..", pp.3&7 feature stretched Cadillac
limousines {*}
(55) From E & G Classics, Inc. (for Buick, Cadillac, Chevrolet, Ford,
Oldsmobile and Pontiac), has three 6-page part color folders, 9x4", like sample
below, blue cover with photo of custom E & G Classics, Inc., grille on Ford
Thunderbird, Eldorado or Buick Electra automobiles; 16 other photos of grilles on
Fleetwood, Eldorado and Seville as well as other makes.
(56) Specialty brochure on Egidi pick-up models
on Cadillac chassis
(57) From California Wheel Company, 4 page
color folder, 9x8", opens to 9x17, black cover, title California Wheel
Presents: The Limited Edition Series Eldo, five photos of Cadillac Eldorado Coupes
and Convertibles fitted with Limited Edition Series wheels.
(58) From Uni-Sun, Inc. (for Buick, Cadillac, Chevrolet,
Chrysler, Ford, Lincoln and Oldsmobile), product sheet entitled Lids & Grilles -
General Motors, 2 page, non-color folder, gold, with 7 photos of custom trunk
lids on GM Models including Coupe DeVille, with list of years and models for
which trunk lids and grilles were available.
1977-78
(1) From American Custom Coachworks, information package, 11x9", two
4x5" photos of red Paris DeVille convertible conversion.
(2) From American Custom Coachworks, information package, 10x13", six
8x10" photos of De Ville convertible conversion, as well as other makes.