(year ?) Cadillac Heritage booklet (1920s) {***}

1920

(1) Catalog , 17x22cms, 36 pp. [pf], title Cadillac Details of Construction", edited by engineering department of Cadillac Motor Car Co., inside front cover has sectional view of Type "59" 7-passenger touring car; some Cadillac firsts p.2, illustrations include RH side of engine (p.4), crankshaft, pistons and connecting rods (p.6), sectional view of piston (p.7), sectional view of crankcase (p.8), LH side view of engine with detachable head removed (p.9), sectional view through intake valves (p.10), timing chain (p.11), fuel system (p.12), sectional view of carburetor (p.13), intake header (p.14), ignition system (p.15), timer distributor (p.16), water pump (p.17), cooling system (p.18), lubrication system (p.19), starting system (p.21), lamp reflectors (p.22), sectional view of headlamp (p.23), one of 8 clutch discs [17 in all] (p.24), sectional view of clutch and gear set, front universal joint (p.25), full-floating rear axle (p.26), frame and wheel (p.27), front wheel locking device, brake system (p.28), steering wheel and steering system (p.30), ¾ platform rear suspension (p.31), printed by Evans-Winter-Hebb.

(1a)  1920, Type 59 product catalog entitled The Cadillac Motor Car - a presentation of the Type 59 Cadillac Motor Car in Closed and Open Models.."  The cover reads CADILLAC -Standard of the World, in a highly ornate, rectangular medallion with the crest in the center of the lower edge.   Shown inside are (1) the 7-pass. touring car (p.5), (2) the 4-pass. phaeton (p.7), (3) the 2-pass roadster (p.9), the rear clip (p.11), (4) the 4-pass. Victoria (p.13), (5) the 5-pass.sedan (p.15), (6) the 7-pass. suburban (p.17), (7) the standard limousine (p.19); (8) the imperial limousine also is mentioned but not shown. The standard color finish for the Victoria and sedan was Brewster green; the suburban could be ordered in  Brewster green or black; the limousine (both regular and imperial) were black.  Enclosed car interior appointments included one or more of these features: foot rail or hassocks, arm rests, taffeta roller sun shades, robe rail, vanity case, ash receiver, electric cigar lighter and chauffeur's telephone.   The catalog was copyrighted in 1920{* from ZTV collection}.

(2) General catalog with details of the 10 standard Cadillac body types {***}[info from ZTV, 4/99].

 

(3) Catalog (reproduction copy), 21x28cms., 22 pp. [pf], title Custom Motor Coaches, Don Lee, California, "Don Lee" in ornate oval frame (p.1), drawing of horse-drawn coach (p.3), Don Lee shops (p.4), town coupe and cushion springing (p.5), Mahogany sedan, painting wheels (p.6), town sedan and engine room work (p.7), touring sedan and upholstering (p.8), club coupe and body work (p.9), 4-passenger open car and body work (p.10), sport model and painting (p.11), speedster and fender forming (p.12), club roadster and interior work (p.13), touring sedan and 2 [non-Cadillac] touring cars (p.14), 2-door sedan and 2 [non-Cadillac ] touring cars (p.15), [non-Cadillac models] (p.16), town car and 2 [non Cadillac models] (p.17), miscellaneous interiors (p.18).

(4) Color catalog, French edition {***} [seen in SAB book, pp.41-42].

(5)Owner's manual for Type 59 Cadillacs.

 

1921 (see also 1920, combined model years).

(1) Cadillac Type 59 Large Prestige Sales Catalog, "Standard of the World", B&W finish with a hint of gold color in the center design, 9x12¼",  24 pages plus heavy covers and sleeves.  Includes (1) the Seven Passenger Touring Car, (2) the Four Passenger Phaeton, (3) the Two Passenger Roadster, (4) the Four Passenger Victoria, (5) Two Passenger Coupe, (6) the Five Passenger Sedan, (7) the Seven Passenger Suburban, (8) the Standard Limousine, (9) the Town Brougham and (10) the Imperial Limousine. It has information about the body specifications as well as details about both open and enclosed models.Each model gets one or two pages of description and illustrations of the exterior and interior: A diagram shows the seating arrangments for each model. Condensed specifications are also included. The catalog measures approximately 9 x 12-1/2" and 24 pages long, and was printed in the U.S.A.

 

(2) Enclosed cars catalog, stiff blue covers, 7½x8", 12pp, 4 models illustrated {***}. One of these may have been acquired in 2005 by enthusiast and collector Z. Taylor Vinson of Washington, DC.   He says it has very nice interior sketches.  Although Taylor has been collecting auto literature since age 9, he says he never saw this piece before. I shall try to get a copy of it next time I'm in Washington.

(3) Excerpts from 1921 product catalogue seen in SAB book, p.43

(4) Accessories catalog

 

(4a) Booklet, Details of Construction

(5) Miscellaneous facts booklet

   

 

 

1922

(1) Full-line B&W catalog, 26pp. (incl. the covers).   Illustrations include the complete line of 10 models for the year, each with smaller images of interiors and other details: (1) the 7-pass Touring Car, (2) the 4-pass Phaeton, (3) the 2-pass, Roadster, (4) the 7-pass Suburban, (5) the 5-pass Sedan, (6)  the 4-pass Victoria, (7) the 2-pass Coupe, (8) the 5-pass Coupe, (9) the 7-pass Limousine, (10) the 7-pass. Imperial Limousine. Also illustrated are line drawings of the seating arrangements in each model. Construction details and specifications also are shown.

   
Cover and detail of center medallion

    
Typical pages

 

(1a) This one is similar to the preceding item; it has 18pp. (incl. the covers).  The ten models models shown - in a different order - are (1) the 7-pass Touring Car, (2) the 4-pass Phaeton, (3) the 2-pass. Roadster, (4) the 5-pass Sedan, (5) the 2-pass Coupe, (6) the 4-pass Victoria, (7) the 5-pass Coupe, (8) the 7-pass Suburban, (9) the 7-pass Limousine, (10) the 7-pass. Imperial Limousine. Also illustrated are two interior views  (the sedan and suburban), as are the instrument board and headlamps (detail).

   
The text below the center medallion reads: Complete Line for Series 61

 

(1b) This one is almost identical to item (1a), above, except for the cover design (below).

   
The text below the center medallion reads: Complete Line for Series 61

 

(1c) Type 61 Sales manual (seen in ZTV collection)

 

 

(2) Catalog 21x25cms, 44 pp. [pf], green cover shows bare-torsoed engineer holding test tube and surrounded by miscellaneous scientific instrumentation, crest below, in circle, title Details of Construction (much like 1920-21 edition); small interior view of factory (p.1), night view of Cadillac plant (p.2), RH side of engine (p.4), crankshaft with pistons (p.6), sectional view of piston (p.7), sectional view of crankcase (p.8), RH side view of engine with detachable head (p.9), sectional view through intake valves (p.10), fuel system (p.11), sectional view of carburetor (p.12), intake header (p.13), timing chain (p.14), ignition system (p.15), sectional view through Type "61" touring car (center pages), timer, distributor (p.18), water pump (p.19), lubrication system (p.21), starting & lighting system (p.22), headlamps (p.23), sectional view of headlamp (p.24), clutch driving disc (p.25), sectional view of clutch and gear set (p.25), forward universal joint and full-floating rear axle (p.26), frame (p.27), front wheel locking device (p.28), steering wheel and steering system (p.29), rear spring suspension (p.30), braking system (p.31).

 

(3) Small buff folder, 23x15cms folded (23x39cms unfolded), format No. 1, medallion in circle on front fold, Cadillac phaeton on center fold (p.2), short text and plan view of interior on lower fold (p.3).

(4)  "Closed Body Parts Price List" effective December 1, 1921; lists body types available (as seen in ZTV collection).

   

 

(5) Small booklet  The Coat of Arms of Le Sieur Antoine de la Mothe Cadillac, 10x11cms, 12 pp. [pf], explaining Cadillac heraldic shield, etc. I have also the Spanish language edition of the same brochure made for the Latin American markets.  A similar booklet was published in 1919, 1943 and yet again in 1960 under the title The Words we Live by] {*}.

   

 

(6) Specification sheet and description of the Eureka, carved-side funeral car on Cadillac chassis, 11x8½", two-sided. One side features a B&W illustration of the vehicle; the other has five smaller photos {***}

 

(7) Shop manual for the Cadillac Type 61.

 

 

(7) List of parts for Type 61 Cadillacs

.

 

1920-22

 

Brochure on open cars (ZTV collection)

   

 

1923

(1) Catalog (reproduction copy), 17x23cms, 16 pp. [pf], embossed medallion in ornate circle on cover [same on title page (p.3)], title Cadillac Enclosed Cars, lists seven enclosed body styles on Type "61" chassis, drawing of Cadillac beside garden steps (p.4), interior of 7-passenger Suburban (p.6), (1) 7-passenger Suburban (p.7), (2) 5-passenger sedan (p.8), interior of 5-passenger sedan (p.9), interior of 4-passenger Victoria (p.10), (3) 4-passenger Victoria (p.11), (4) 5-passenger coupe and interior view (p.12), (5) 2-passenger coupe (p.13), (6) 7-passenger limousine. (p.14), (7) 7-passenger imperial limousine (p.15)

(2)  Folder on new Type 61 Cadillac

 

(2)  Set of designer's drawings (color plates done on stiff card) showing various color combinations for the different 1923 models. Found on Internet in 2002 and acquired for ZTV collection. Not so much a catalog of models as a palette of colors for certain specific models in the range {*}

 

(3) Small booklet, Coachwork Old and New, with 27pp, incl. covers; no models illustrated, only pen and ink sketches and drawings of old coaches and some details of modern construction. The central theme is "The development of coach building from biblical times to the refined motor cars of today." {***}

(4a) Booklet, Details of Construction [large] {***}

(4a) Booklet, Details of Construction [small] {***}

(4b) Booklet, An Appreciation of a World Tribute [small], 4pp. The booklet expresses thanks to the thousands of buyers of Cadillacs in general and of the new, Type 61, in particular. No cars shown.  {***}

(5) Specs (if you have good eyesight)

    

    

 

(6) Prices (if you have good eyesight)

1924

(1a) Catalog: grayish cover with crest in center on darker background.   Title: Details of Construction [no other details currently available]

 

(1b) Catalog 20x30cms, 26 pp. [pf], emblem with banner Standard of the World below, in ornate wreath effect, title Cadillac Motor Cars - V-Sixty-Three, Cadillac Motor Cars in ornate rectangular frame (p.1), V-63 in ornate design with cherubs (p.3), sedan in grounds of mansion (p.4), (1) 7-passenger touring car (p.7), (2) roadster (p.9), (3) 4-passenger phaeton (p.11), (4) 7-passenger Suburban de Luxe (p.12), (5) 5-passenger sedan de Luxe (p.13), (6) 2-passenger coupe (p.14), (7) limousine (p.15), (8) town Brougham (p.17) [[new for 1924]], (9) 5-passenger coupe (p.19), plan views of seating arrangements (p.21), front view of engine (p.22), new "Warranty" conditions (p.23).

 

(2) Small V63 catalog, sepia color, 16pp. plus covers, 6 x 8", cut-out on cover, 9 models illustrated (as in No. 1, above) {***}.

(2a) Small French language catalog 19x15cms, 20 pp. [lf] with sepia illustrations, perforated front cover with small view of touring car, entitled "Automobiles CADILLAC Type V-63"; crankshaft (p.4), (1) 7-passenger touring car ("Torpédo") (p.6), (2) roadster (p.7), (3) 4-passenger phaeton (p.8), (4) 7-passenger Suburban (p.9), (5) 5-passenger sedan ("Conduite intérieure") (p.10), (6) 5-passenger coupe (p.11), (7) 2-passenger coupe (p.12), (8) limousine (p.13), (9) town Brougham ("Brougham de Ville") (p.14).

 

(2b) Same (reproduction copy), but (P) language edition, entitled "Automoveís CADILLAC Typo V-63".

 

(3) Small catalog of Cadillac open cars; circa 5x8 inches, 8 pages, ornate border with inset medallion featuring open car in woodland setting, title Cadillac Open Cars, three cars described and illustrated on the RH pages (phaeton, roadster and touring car) with artistic landscapes on LH pages in full color.

(4) Small booklet The Story of Cadillac Construction, 5x6", gray covers, same cover emblem as item 1b, above, 34pp., 12 technical illustrations

 

(4a) Booklet, Cadillac Construction

   

 

(5) Sepia photograph album, 26x20cms, 18 pp. [lf], hard brown covers with emblem and words Cadillac - Standard of the World in circle below, title The New Seven-Passenger Sedan, photos include front ¾ view (No. 19244), LH view of interior (No. 19245), interior view of front and rear (No. 19246), RH interior view (No. 19248), RH rear ¾ view (No. 19249), RH side view (No. 19250), interior view of steering wheel (un-numbered); wreath and crest in circular medallion on rear cover; fact sheet says car furnished in Cadillac blue and upholstered in cloth of granite weave, and special taupe color.

 

(6) Cadillac Landau, part color folder, 11 x 22" (open), large pictures {***}.

(7) Small photo showing position of all instruments and switches in V-63 models (added by author to rear cover of English-language catalogue).

(8) V63 catalog seen in ZTV collection, 9/94 grayish cover with gold medallion, 32 pp. including cover {***}.

 

(8a) Color folder: The essentials of fine transportation (offered for sale on e-Bay (Internet) in Feb. 2003. Opens to 12x15".

 

(8b)  Small folder on open cars; inside is illustrated the phaeton for 1924

   

 

(9) French V63 portfolio seen in ZTV collection, 9/94, approximately 8x5" (20x13cms), from Barbezat, Boulogne-sur-Seine; includes three cards on (a) conduite intérieure (sedan), (b) phaeton and (c) suburban, plus characteristics of each of these models.

(10) Small catalog (reproduction copy), 5x8" (13x21cms), 8pp. [pf] on V-63 models, title Christmas (1924?), with center-page illustration of 7-passenger sedan; mentions Thermostatic control assuring proper engine temperature and efficient performance, four-wheel brakes, harmonized 8-cylinder engine (perfectly and inherently balanced at all engine speeds owing to the construction of its compensated crankshaft).

(11) Belgian piece seen in ZTV collection, 9/94, buff cover, burgundy-colored square with wreath & crest.

(12) V63 catalog seen in ZTV collection, 9/94, 28 pp. including covers, 10 x 7".

(13) Dutch piece entitled Holland Custom built modellen seen in ZTV collection, 9/94, 12pp including covers, same as last format (10 x 7").

(14) This map case is from a 1924 Cadillac

 

(15) A collector friend mentioned an intriguing armored car piece of the middle 20s. If I find out more, I will add it here

(16)  Shop manual