1955

(1) [best piece] large color catalog, 32x34cms [pf], 28 pp., orange cover, embossed "V" & crest, title (in B&W letters) Cadillac for 1955, original buff envelope with "envelope" section [lower RH] for customer address, divided in 3 sections [horse riding, airline travel, garden party], RH bird's eye view of orange 60-S (p.3), ¾-front LH view of red 60-S (p.4), ¾-rear RH view of pale blue 60-S (p.5), ¾ rear RH view of black 60-S with white top, (pp. 6-7), front interior view (p.6, below), rear interior view (p.7, top), ¾-front LH view of 2-tone tan 62 coupe (pp.8-9), rear interior view (p.9, below), RH side view of yellow Coupe de Ville with green top (pp.10-11), front and rear interior views (p.10), ¾-front LH view of green 62 sedan (pp.12-13), rear interior view (p.13), rear ¾ RH bird's eye view of orange 62 convertible with black interior (pp.14-15), rear interior view (p.14), front interior view (p.15), ¾ front RH view of yellow Eldorado (pp.16-17), front interior view (p.16), ¾ rear LH view of orange Eldorado (p.17), ¾ front RH view of blue 75 limousine (pp.18-19), rear interior view (p.19), notes on motor (pp.20-21), notes on Hydra-Matic drive, Power steering, air-conditioning and power brakes (p.22), interior view of steering wheel and instrument panel (p.23), accessories and part of green air-conditioning sedan below (pp.24-25), specifications and rear view of red 60-S (p.26) ($145)

(2) Standard color folder [format No. 6], 29x31cms [pf], opens to 24x34½", mostly same illustrations as item (1), title Cadillac for 1955 , RH bird's eye view of orange 60-S (p.1, cover), ¾-front LH view of red 60-S (p.2), ¾ rear LH view of orange Eldorado + blue 62 coupe interior (p.3), motor details (p.4), notes on Hydra-Matic drive, power steering, air-conditioning and power brakes + interior view of steering wheel and instrument panel (p.5), ¾ rear RH view of black 60-S with white top, (pp. 6-7), rear interior view (p.7, top), ¾ front RH view of blue 75 limousine + rear interior view (p.8), RH side view of yellow Coupe de Ville with green top, front interior view + ¾ rear LH view of orange Eldorado (p.9), ¾-front LH view of 2-tone tan 62 coupe + ¾-front LH view of 62 sedan and rear interior (p.10), ¾ front RH view of yellow Eldorado + front interior view (p.11), specifications and rear view of red 60-S (p.12, rear cover).

 

(2b)  A similar piece, from Belgium.

 

(3) Color catalog, 30x30cms, 16pp., elegant couple on cover, night scene, title A Trip to the Motorama, [original envelope with white "box" at RH for customer address, "V" & crest below, Motorama visitors on balcony, above], visitors being welcomed by GM high officials, "V" & crest + special Eldorado St. Moritz in background (pp.2-3), Celebrity [special air-conditioning red Coupe de Ville with Vicodec top - forerunner of '56 Eldorado Seville] (pp.4-5), part ¾-rear RH view of special white Eldorado St. Moritz (p.5), full ¾-front RH view of same car (p.6), ¾-front LH view of Westchester [special gold and black 60-S with phone, tape recorder and TV in rear passenger area] (p.7), general views of Motorama including blue 60-S (pp.8-9), small photo of couple admiring RH interior of special Eldorado St. Moritz + front view of special Celebrity Coupe de Ville (p.10), LH side view of orange 62 convertible (pp.10-11), ¾-rear LH view of 2-tone gray 62 coupe (p.12), other miscellaneous Motorama views (pp.12-13), front and rear interior views of standard 62 coupe (p.14), 2-tone green 62 sedan (p.15), couple receiving keys to new Cadillac (p.16, rear cover).

(4) Color catalog, 30x30cms, 8 pp., New Year party (???) with couple in evening dress on cover, title It's a Wonderful Year... [...to Own and Drive a New Cadillac] (p.3) ], sales room with salesman, male client and lady customer seated in RH front of gray sedan (p.2), ¾-rear LH view of orange Eldorado in southern setting (p.5), lady alighting from 2-tone Coupe de Ville [light gray and black] in front of hotel (p.6). SOLD {*}

 

(5) Color catalog, 30x30cms, 8 pp., ¾-front RH view of yellow 62 convertible by lakeside at sunset on cover, title Just Imagine it's Yours!, ¾-front RH view of 2-tone red Coupe de Ville with white roof before mansion (p.2), small ¾ rear LH view of orange Eldorado at tennis club + others, RH side view of 2-tone green 60-S under bridge + smaller views (pp.4-5), rear interior view of green 60-S (p.6), LH side view of yellow 62 coupe with black roof [above] + ¾-rear view of rear of gray 75 limousine with two couples in evening dress (p.7), seven models for 1955 on rear cover (p.8) including green 62 sedan, yellow and white 62 coupe, 2-tone green Coupe de Ville, red 62 convertible, black 75 limousine, brown Eldorado, 2-tone tan 60-S. SOLD {*}

 

(6)  Looking to the future with confidence..., dealer mailer item on the Sedan de Ville

 

(6a) Rare Swiss color catalog, 30x21cms, 12 pp., pale green cover with "V" & crest over "emerald"-colored and shaped background, ornate white Cadillac script and shadow below, B&W ¾-front LH view of 60-S (p.2), ¾-front LH view of blue 4-door 62 sedan (p.4), RH side view of red 62 convertible (p.5), ¾-front RH view of pale green 60-S (p.6), ¾-front RH view of black 75 sedan (p.7), B&W views of motor and instrument panel (p.8), ¾-front LH view of green Coupe de Ville (p.9), specifications (p.10), B&W ¾-rear LH view of Eldorado (p.11).

   

 

(7) 2-tone pink & white accessories catalog, 18x18cms, 24 pp., ¾-front LH view of front of coupe on cover, title The 1955 Cadillac Accessories, couple receiving keys to new Cadillac [rear of coupe behind] (inside front cover), automatic heating system (p.3), radio (p.4), radio control switches (p.5), air-conditioning (p.6-7), electric windows and Autronic-Eye (p.8), electric seat adjuster (p.9), seat covers (pp.10-11), power brakes + RH rear view mirror (p.12), door guards + fog lights (p.13), sabre-spoke wheels + LH spotlights (p.14), license plate frames (p.15), mats and robes (p.16), cleaner + E-Z-Eye tinted glass (p.17), cleaners and protectors (pp.18-20), ¾-front RH bird's eye view of 60-S (rear cover). SOLD {*}

 

(8) Air-conditioning color folder, 10x22cms, 16 folds, title Look for this Distinctive Cadillac Symbol of Complete Motoring Comfort, ¾-rear RH view of rear of 60-S. SOLD {*}

   

Technical bulletin on A/C
upkeep and maintenance

 

(8a) Cushion Topper, seat cover brochure

   

 

(8b) Kar-Kleen special interior upholstery cleaner brochure

 

(8b) Autronic-Eye, power headlight dimmer brochure

 

(8c) Owner/operator manual

       

 

(8c)  Color mailer folder reminding owners about scheduled maintenance, entitled Years and Years of Happiness Ahead. This is a  dealer brochure issued in 1955 (although the cover illustration shows a 1954 Series 60 Special); it measures 8x7" and folds out to 16x13½".

 

(8c)  Color mailer, entitled How to Drive a Great Bargain [no other details available].

(9) Booklet issued by Cadillac Merchandising Dept., 14x20cms, 16 pp., gray cover with green "V" & crest + title Cadillac - a Tradition of Leadership, miscellaneous artist's illustration including Henry Leland, Cadillac Model C, Dewar Trophy, first closed limousine, first V8, modern Cadillac engine and others.

(10) Booklet issued by GM, 13x21cms, 40 pp., buff-orange cover with title General Motors builds its first 50 Million Cars; historic information on Chevrolet, Pontiac, Oldsmobile, Buick, Cadillac + GMC trucks and coaches; artist's drawings on every page; RH side view of red 1908 Model G limousine (p.26); ¾-front RH side view of green and white 1955 Coupe de Ville. ($33)

(11a) Small folder, 15x10cms, format No. 1 [lf], Dutch price list from K. Landeweer, ¾-front LH view of 62 sedan on cover. SOLD {*}

 

(11b) Small folder, from Belgium, this time.

   

 

(12) Small card, 17x9cms, issued at GM Motorama, with artists ¾-front LH view of Eldorado Brougham prototype in non original black [actual car was a metallic green shade]. Same illustration as used in small product folder below {*}

(13) Small folder, 19x11cms, format No. 1 [lf], cover, title Introducing the Eldorado Brougham ...Cadillac's Car of the Future, same illustration as item (12), above, on p.3, gold "V" & crest on rear cover.{*}

 

(13b)  Annual salesman's data book

 

(14) Salesman folder on engine and power train, opens to 7x12", 6 folds {***}.

(14a) GM piece for 1955 (all model) original part color folder, 11x7", 20 pp., printed for GM stockholders, shows most models of Chevrolet Bel Air and Nomad, Pontiac  Safari, Oldsmobile, Pontiac, Buick, {***}

   

 

(15) Part color folder on Eureka hearses and ambulance [format No. 4a - lf], opens to 17x22", white cover with top of hood of maroon Cadillac below, title Eureka's custom built funeral coaches and ambulances - 1955, miscellaneous interior views + front grille (pp.2-3), ¾-front RH view of De Luxe Landau 3-way combination coach (pp.4-5), ¾-front LH view of 2-tone green De Luxe Ambulance (p.7, top), ¾-front LH view of blue De Luxe Limousine (p.7, below), specifications of Eureka's Chieftain line (p.8 - rear cover){*}

 

(16) Part color folder on Meteor funeral coaches and ambulance [format No. 6], blue, white and green cover with title Meteor for 1955 - Designs of Tomorrow for Lasting Leadership, opens to 17x22", interior of hearse loading bay (pp.2-4), ¾-rear RH line drawing of typical Meteor funeral coach (pp.3), B&W ¾-front LH view of new Landau Panoramic (pp.4-5), ¾-front RH view of  Landau Traditional (p.6), ¾-rear RH view of 2-tone gray Combination coach (p.7), ¾-front LH view of red ambulance with black top (p.8), B&W ¾-front LH view of limousine (p.9), blue interior of combination coach (p.10), red & white interior of ambulance (p.11), body fabrication (p.12, rear cover). SOLD {*}

   

 

(16a) Single sheet on Superior flower car model

 

(16b) Superior original color folder entitled Performance, Efficiency, Beauty,  11x8½" closed, 22 x 8½" opened; covers the standard and Super Rescuer, ambulance models; includes features and specifications.

 

(16c) Single sheet item, as above, on Rear Servicing Hearse by Superior; size is 8½ x11"; reverse has both Cadillac and Superior specifications.

 

(16d) Single sheet item, as above, on Superior Combination car; size is 8½ x11"; reverse has both Cadillac and Superior specifications.

 

(16e) Single sheet item, as above, on Superior Rescuer ambulance; size is 8½ x11"; reverse has both Cadillac and Superior specifications.

 

(17) Mailer on Meteor commercial cars, stiff blue, black and white folder opening to 9x15½", title Beautiful New Way to Build Prestige...; shows 4 models and 5 interiors {***}.

(18) S&S professional cars by Hess & Eisenhardt, 8½x12", 12 pp., on Superline models, shows two hearses and one ambulance {***}.

(19) 1955 Fisher Body catalog, 30x23cm, [lf], 16 pp.

(20) Original press kit from Perry Fina for the Cadillac-powered Fina Sport, a 4-pass convertible coupe; it includes an 8x10"  factory photograph and 2 sheets of text measuring 8½x11".  It came in a mailing envelope measuring 9x12" and described the Vignale-bodied sports car produced by Fina Motorcar Company , New York , NY.

Cropped factory photo

 

1956

(1) [best piece] large color catalog, 32x34cms [pf], 28 pp., white cover, embossed "V" & crest on LH side, title in black and gold letter 56 Cadillac, [original white envelope marked 56 with gold "V" & crest below], lower LH side of grille of red car (p.3), ¾-front RH view of red 60-S (pp.4-5), rear of car and interior view (p.5), ¾-front LH view of 2-tone blue 62 coupe (pp.6-7), front and rear interior views (p.6, below), LH side view of 2-tone green Coupe de Ville (pp.8-9, top), RH side view of pink Sedan de Ville with white roof (pp. 8-9, below), Coupe de Ville and Sedan de Ville interior (p.8), ¾-front RH view of green 62 sedan (pp.10-11), rear interior view (p.10), rear fender of yellow car (p.11, top), ¾-rear LH view of yellow 62 convertible (pp.12-13), bird's eye view of green & black convertible interior (p.12), ¾ front LH view of blue Eldorado Biarritz (pp.14-15), ¾-rear RH view of orange Eldorado Biarritz with top up + front interior view (p.15), ¾-front RH view of silver Eldorado Seville (pp.16-17), rear interior view + red & white Eldorado Seville + front grille (p.17), ¾-front RH view of 75 limousine (pp.18-19), front and rear interior view (pp.18-19, below), notes on motor (pp.20-21), notes on Hydra-Matic drive, power steering, air-conditioning and power brakes + instrument panel (pp.22-23), accessories and part of yellow sedan below (pp.24-25), specifications (p.26). ($165)

 

(2) Standard color folder No. 1 [format No. 6], 31x30cms [lf], opens to 24x34½", format No. 6a., mostly same illustration as item (1), white cover with title 56 Cadillac in black & orange + orange "V" & crest [LH side], motor (pp.2-3), front grille (p.2, below), instrument panel (p.3, below), ¾-front RH view of red 60-S (pp.4-5), 2-tone blue 62 coupe (p.5, below), ¾-front RH view of open blue Eldorado Biarritz (pp.6-7, top), ¾-front RH view of silver Eldorado Seville (pp.6-7, below), ¾-front RH view of green 62 (pp.8-9), LH side view of 2-tone green Coupe de Ville (p.9, center), RH side view of pink Sedan de Ville with white roof (pp.8-9, below) ¾ rear LH view of yellow 62 convertible (pp10-11, top), ¾ front RH view of blue 75 limousine (p.11, below), bird's eye view of green & black convertible (p.10, below), specifications and lower LH side of grille of red car (p.12, rear cover). ($45).

 

(3) Standard color folder No. 2, as above except instrument panel and front grille of gray sedan (pp.2-3), specifications and motor (p.12, rear cover).

Rear cover of 2nd folder style

 

(4) Color catalog, 30x30, 12 pp., LH front of grille on blue cover, title This is the Year of Years... ["...to Own and Drive the ‘Car of Cars’ (p.2)], [original envelope white on RH side, red RH tail-fin on LH side], ¾-front RH view of 2-tone tan & brown 60-S before lighted mansion (p.2), rear fin and hood fins of '56 Eldorado (p.3), ¾-rear RH view of pink Sedan de Ville before southern-style mansion (p.4), RH front of blue car + RH rear of pink model (p.5), ¾-front LH view of pink 62 sedan on hill + motor (p.6), ¾-rear LH view of 62 convertible being parked + power brake pedal (p.7), interior of pink Coupe de Ville + inner door panel of Eldorado (p. 8), RH side view of blue Eldorado Seville with white roof (p.9, top), side view with open doors of pink Sedan de Ville (p.9, below), layout of nine '56 models including 2-tone tan 60-S, 2-tone green Sedan de Ville, 2-tone 62 sedan [lilac & black], 2-tone blue 62 coupe, pink Coupe de Ville with black top, red 62 convertible black 75 sedan or limousine, 2-tone green Eldorado Seville and open silver Eldorado Biarritz (pp.10-11), red instrument panel and Cadillac keys (p.12, rear cover). ($100)

 

(5) Color catalog, 38x25cms, 12pp. [lf], lighted instrument panel, view on lighted GM technical center, title Cadillac Goes to the Opening Night, ¾-rear RH view of white 60-S (p.3), RH side view of blue Sedan de Ville with white roof (p.5), ¾-front LH side of red Coupe de Ville (p.6), interesting small illustration of design studio with '56 Eldorado Brougham town car on blackboard in background (p.7), ¾-front LH view of 62 coupe + front interior of Eldorado Seville (p.8), LH side view of pink 62 convertible (p.9), presentation of all models in large auditorium, including green Eldorado Seville with white top, silver Eldorado Biarritz, black 75 limousine, green 75 sedan, beige 60-S, pink 62 sedan with black top, blue Sedan de Ville with white top, red Coupe de Ville, green 62 coupe and pink 62 convertible; cream air-conditioned Coupe de Ville (p.12, rear cover). SOLD *

 

(6) Color catalog, 38x25cms, 12pp. [lf], ¾-front RH view of red 62 coupe with 4 persons, title A Little Known Story... [...about a world-famous motor car] (p.3)], ¾-front RH view of cream 62 convertible and green 62 coupe (p.2), RH side view of Coupe de Ville (p.3), instrument panel + door of Coupe de Ville (p.4, top), ¾-front RH view of red 62 coupe with white roof (p.4, below), showroom with ¾-front LH view of blue 62 sedan with white roof (p.5), ¾-front RH view of pink Coupe de Ville with white roof (seascape) (p.6), ¾-front LH view of 62 sedan, ¾-rear LH view of white open Eldorado Biarritz, small ¾-rear LH view of orange 62 coupe (p.7), ¾-front RH view of green 60-S with white roof, ¾-rear LH view of blue 62 sedan with white roof, small view of LH front of red car (p.8), ¾-rear LH view of pink 62 convertible (in Arizona??) (p.9), front grille of red car before Sales & Service outlet (p.10), rear of white 60-S and small view of green 62 convertible (p.11), views of nine models for '56 including white 60-S, blue 62 sedan and red 62 coupe, green Sedan de Ville with white top, pink Coupe de Ville with white top, blue 62 convertible, black 75 sedan or limousine, blue Eldorado Seville with white top, open white Eldorado Biarritz (p.12, rear cover). SOLD {*}

   
In the image at the right (from a 1956 slide film made by Cadillac's
merchandising department), an actor plays the part of a potential
buyer; we see him here, relaxing while studying the new mailer

 

(7) Color catalog, 38x25cms, 8pp. [lf], ¾-front RH view of red 62 convertible in hilly area, title When a New Cadillac Comes into the Family... [...it Becomes a Source of Deepest family Pride and Satisfaction (p.2)], front grille (p.2), ¾-front RH view of 2-tone pink Coupe de Ville with white roof before holiday cabin, (p.3), ¾-rear RH view of yellow 60-S with white roof at Mount Rushmore (p.4), ¾-front LH view of black 62 coupe with white roof (p.5). RH side view of white Eldorado Seville with black top, rear view of open blue Eldorado Biarritz (p.6), LH side view of blue Sedan de Ville (p.7), display of nine '56 models including white 60-S, 2-tone blue 62 coupe and black 62 sedan, red 62 convertible, green Sedan de Ville, pink Coupe de Ville with white top, white Eldorado Seville with black top, open blue Eldorado Biarritz, black 75 sedan or limousine (p.12, rear cover). SOLD *

 

(8) Rare Swiss part color catalog, 30x16cms, 12 pp., pale blue cover with open red Eldorado Biarritz, crest and ornate Cadillac script in white with black shadow, RH side view of Sedan de Ville (pp.2-3), RH side view of Coupe de Ville (p.4), ¾-rear LH view of 62 convertible (p.5), ¾-front LH view of open Eldorado Biarritz (p.6), ¾-front RH view of Eldorado Seville (p.7), ¾-front RH view of 60-S (p.8), ¾-front RH view of 75 sedan (p.9), full rear view (p.10), instrument panel (p.11), specifications + prices (p.12, rear cover).

The actual catalog is wider than this scan

 

 

(8a) Small folder, from Belgium, this time.

       

   

 

(9) GM piece for 1956 (all model) original color catalog, 14x8", 28 pp., printed for GM stockholders, shows most models of Chevrolet Bel Air, Pontiac, Oldsmobile, Pontiac, Buick. Includes separate sheets (?) on pink Sedan de Ville with yellow Eldorado Seville and another with a white Eldorado Biarritz parked in front of a row of Boston apartments {***}

(9a) Single sheet, 34x20cms [lf], unknown original, may be incomplete or part of GM portfolio [side 1] title The Most Inspiring Motor Cars the World has Ever Seen, ¾-rear RH view of yellow Eldorado Seville with white top (above), gold "V" & crest (below, LH), red interior of red Eldorado Biarritz (below, RH); [side 2] artist's drawing, ¾-front RH view of white Eldorado Biarritz with red interior before apartment buildings.

(9b) Similar to above [same original??] single sheet, 34x20cms [lf], [side 1] title Cadillac for '56, RH side view of pink Sedan de Ville with black top, Boston skyline in background (has invitation - top LH - to see GM Motorama in Boston from April 19-29; [side 2] (1956 Buick Special Estate Wagon, Model 49)].

(10a) Similar to above, single sheet featuring this year's new Eldorado Seville coupe

(10b)  Color folder, A Credit to His Judgment!. Fall service reminder. Shows Sedan de Ville. Measures 8x6¾" closed, 16 x 6¾" opened.

   

 

(10c) Special Open House edition of Cadillac Craftsman, 8½x11", 12 pp., includes Milestones and Concept Cars. Includes the forthcoming Eldorado Brougham. Very rare item, especially considering that the cover illustration has been printed in reverse, the steering being on the right [i.e. the "wrong"] side. The same image was used (and positioned correctly this time) in a later promotional piece for Reynolds Aluminum.

 

(10d)  Cadillac accessories folder

 

(10e)  Air conditioning booklet

   

 

(11)  Color mailer, entitled Looking to the Future with Confidence [newlyweds in back of car, no other details available].

(11a)  Annual Body by Fisher booklet

   

 

 

(11b)  Annual color and upholstery book: 56 Cadillac Color and Fabric Selections

   

 

(11c) Small survey booklet: How do You Like Your 56 Cadillac

 

(11d) Small B&W folder, 10x18cms [lf], fold at top, B&W ¾-front RH view of Series 60-S sedan, title Cadillac Prijslijst 1956, issued by Dutch dealer K. Landeweer; model range and prices (pp.2-3), specifications (p.4, rear cover). SOLD {*}

(12) Single color sheet, 28x21cms [lf], title Park Avenue - Custom Continental, ¾-rear LH view of blue Coupe de Ville with white top and special continental kit, before low private house; reverse shows mounting parts. SOLD {*}

 

(12a)..  Service manual Hydra-Matic Operation, Service Round Table meeting #7

 

(12b) Annual Data Book:

   

 

(13) Part color folder on Eureka hearses and ambulance [format No. 2 - lf], opens to 11x25½", white cover with ¾-front LH view of 2-tone turquoise De Luxe Ambulance, title New for '56 - Eureka's Greatest Line of Ambulances ever Presented, line drawing of LH side of ambulance (p.3, top), ambulance interior details (p.3, below), ¾-front RH view of maroon Landau funeral car (p.3), line drawing of LH side of standard Limousine (p.4, top), interior details (p.4, below), line drawing of LH side of Landau funeral car. (p.5, top), interior details (p.5, below), >>>>> [???], 8-front LH view of combination Limousine (p.6).

 

(13a)  Meteor full color catalog

 

(14) Full color prestige catalog on Superior professional cars, 12x12", 18 pp., stiff paper, beautiful {***}

 

(14a) Superior professional cars on Cadillac chassis, 12x12", 16 pp. {***}.

    
Excerpts from Superior product catalog

 

(14b) Superior products, color selection booklet

   

 

(15) S&S [formerly Sayers & Scovill] professional cars by Hess & Eisenhardt, Superline color folder, two-tone, bright blue and black, opens to 12x49", two hearses and one ambulance are shown in full color{*}. Cover reads World Standard S&S Superline Professional Cars for 1956. First inner flaps read: Isn't this Your Year to step up to S&S; front and rear clips are shown (LH and RH flaps, respectively). Under the LH flap are (left) three inner views,  below the words Leadership is many things...  Under the RH flap are three further inner views, below the words Engineered to your prestige and comfort. The center two folds have the three, full-color color illustrations and the words Elegance that not even time can touch. The rear cover shows again the front and rear clips {*}.

(16) S&S professional cars catalog, 8½x12", 12 pp., on Superline models, shows two hearses and one ambulance {*)

 

(17) S&S Superline Kensington, red ambulance, stand-up desk piece, 3x12" {***}.

(18) Gaylord folder, custom model powered by Cadillac engine; on stiff paper, opens to 9x24" {***}.

(19) Service brochure Poised for happy springtime motoring, square catalog, lady in sun hat at rear of '56 model, couple coming out of church; seen p.42 of Cadillac Serviceman #4, April, 1957 {***}

 

(19a) Service brochure. Front has a very Ozzy & Harriet type family pictured, sitting on a sofa. Measures 8 x 7” and opens to a 16 x 14”

 

1957

(1) [best piece] color catalog, 32x23cms, (12½x9") 20 pp. [lf], white flap [RH side] with gold "V" & crest, gold cover, title Cadillac Nineteen Fifty-Seven, bird's eye view of front of 62 convertible under flap, ¾-front RH view of front grille (p.3), ¾-front RH view of turquoise 60-S (pp. 4-5), tail light detail (p.5, top), rear interior detail (p.5, below), ¾-rear RH view of maroon 62 coupe with white roof (pp.6-7, top), RH side view of silver 62 sedan with maroon roof (p.6), interior view 62 coupe (p.7, top), 1957 Cadillac hood fins (p.7, below), ¾-front RH view of red 62 convertible (pp.8-9), interior detail (p.9, top), headlight detail (p.9, below), RH side view of champagne Coupe de Ville with maroon roof (p.10), ¾-front RH view of maroon Sedan de Ville with champagne roof (pp.10-11), rear interior view of Sedan de Ville (p.11, below), ¾-rear RH view of open green Eldorado Biarritz (pp.12-13), ¾-front RH view of silver Eldorado Seville with green top (p.12, below), front interior detail of green Eldorado Seville (p.13, top), saber-spoke wheel (p.13, below), ¾-front RH view of maroon 75 sedan or limousine (pp.14-15), rear door detail (p.15, top), rear interior detail (p.15, below), motor & chassis (p.16), mechanical details (p.17), specifications (p.18).

   

 

(2) standard color folder No. 1 [special format No. 7], 60x15cms [lf], one corner folded back (15x15cms), whole folder opens to huge 24x36", stiff paper with gold "V" & crest, mostly same illustration as item (1), above, white cover with title Cadillac Nineteen Fifty-Seven (LH) and ¾-front of front grille of black car (RH), ¾-front RH view of turquoise 60-S (p.2, LH), rear interior detail (p.2, RH), ¾-rear RH view of 1957 tail fins (p.3, RH), ¾-rear RH view of maroon 62 coupe with white roof (p.4, LH), interior front view (p.4, RH), RH side view of silver 62 sedan with maroon roof (p.5, LH), 1957 Cadillac hood fins (p.7, below), ¾-front RH view of red 62 convertible (pp.8-9), interior detail (p.9, top), ¾-front RH view of maroon Sedan de Ville with champagne roof (p.6, LH), rear interior view of Sedan de Ville (p.6, RH), RH side view of champagne Coupe de Ville with maroon roof (p.7, LH), ¾-front RH view of red 62 convertible (p.8, LH), interior detail (p.8, RH), ¾-rear RH view of open green Eldorado Biarritz (p.9, LH), ¾-front RH view of silver Eldorado Seville with green top (p.10, LH), front interior detail of green Eldorado Seville (p.10, RH), ¾-front RH view of maroon 75 sedan or limousine (p.11, LH), rear interior detail (p.11, RH), gold "V" & crest (p.12, LH - folds back onto cover), "X-frame" chassis + specifications (p.12, RH).

(3) color catalog, 36x28, 8 pp.[lf], white cover, title Cadillac's Crowning Achievement (top), RH side view of green 60-S in woodland setting (below) ¾-rear, RH view of pink 62 sedan (p.2), smaller view of LH side, tail fins + front grille of green car (p.3), instrument panel (p.4, top), rear interior view Coupe de Ville (p.4, center), RH bird's eye view of red 62 convertible with red & white interior (p.5), ¾-RH front view of tan Coupe de Ville with white top, seascape (p.6), small ¾-LH front view of blue Sedan de Ville with white roof (p.7, below), ¾ rear view of Eldorado Seville fins, seashore caves (p.7, RH), nine 1957 models including blue 60-S, red 62 sedan with white roof, blue 62 coupe with white roof, pink Sedan de Ville, 2-tone green Coupe de Ville, lilac 62 coupe with gold anodized grille, open silver Eldorado Biarritz with gold anodized grille, 2-tone blue Eldorado Seville, black 75 sedan or limousine.

 

(4) color catalog, 36x28cms, 8pp. [lf], lady in white gown by LH front fender of beige car, title A Lady and Her Cadillac, ¾-front RH view of maroon 60-S with white roof (p.2), small photos of interior front of Coupe de Ville + ¾-rear RH side of back of silver Eldorado Seville with white roof (p.3, LH), small photos of lady alighting from pink 62 coupe + LH front view of front of blue Coupe de Ville (p.4, top), ¾-front LH view of red 62 convertible at golf club (p.5), ¾-rear RH view of blue Coupe de Ville with white roof (p.6), small photos of front of blue car with white roof (p.7, LH top), lady with large handbag by RH side of beige sedan (p.7, RH), nine 1957 models including red 60-S, red 62 sedan, red 62 coupe beige Sedan de Ville, pink Coupe de Ville, tan 62 convertible, light blue Eldorado Seville with black roof, open blue Eldorado Biarritz, black 75 sedan or limousine (p.12). 

   

       
[ The piece is actually square; parts of the images, therefore, have  been cropped ]

 

(5) color catalog, 36x28cms (11x14"), 8pp. [lf], black cover, man standing by rear RH '57 fin, title A Man and his Cadillac, small photos of LH front grille of pink sedan + red & white interior of 62 convertible (p.2, RH), ¾-rear LH view of beige 60-S before mansion (p.3), 8-front, RH view of blue Sedan de Ville before office building (p.4), small photos of rear of tan sedan + front fender of pink 1957 (p.5, below), ¾-front RH view of 2-tone green Coupe de Ville, college setting (p.6), small photo of LH rear of red Eldorado Seville with white top (p.7, LH center), ¾-front RH view of front of 1957 sedan (p.7, RH), ten 1957 models including pink 60-S, silver 62 sedan, gray 62 coupe, green Sedan de Ville, turquoise Coupe de Ville with white top, red 62 convertible, 2-tone green Eldorado Seville, open sand colored Eldorado Biarritz, black 75 sedan or limousine and blue Eldorado Brougham (p.8).

       
(Left) Original envelope, (center) front cover, (right) rear cover

 

(6)  color catalog, 36x28cms, 8pp. [lf], cover shows ¾-rear RH view of red 62 convertible overlooking San Francisco bay at dusk, title You and Your Cadillac, small photos of LH front grille of blue car, ¾-rear LH view of green coupe, LH rear fin of maroon car, LH front of blue car (p.2), theatre exit, evening, with LH side view of blue 60-S + ¾-front LH view of front of red Cadillac (p.3), small photos of blue LH 1957 fin, ¾-rear RH view of beige coupe, ¾-front RH view of front of pink sedan (p.4), ¾-front RH view of green 62 sedan with white roof, hilly background (p.5), small photo of LH fin of black Cadillac (p.6, top), ¾-rear RH view of red 62 convertible below Golden Gate bridge (p.6), ¾-rear LH view of black 62 coupe before hotel (p.7), ten 1957 models including blue 60-S, maroon 62 coupe, blue 62 sedan, beige Coupe de Ville, blue Sedan de Ville, red 62 convertible, pink Eldorado Seville, open silver Eldorado Biarritz, black 75 sedan or limousine, cream Eldorado Brougham (p.8).

(7) Stiff color folder Introducing the Eldorado Brougham ... Cadillac's Car of the Future, 4pp., 4½x15" (???). I think this is meant to be the long folder, 36x15cms, format No. 1 [lf], with silver cover, white "V" & crest top LH, title The Magnificent Eldorado Brougham by Cadillac full frontal grille view (p.2, LH), ¾-rear RH view of 1956 pre-production prototype [still missing on the car are the lower sill molding & front fender medallion; it features saber-spoke instead of turbine wheels; interior rear view mirror still on instrument panel  instead of windshield header bar] (p.3), RH side view of same pre-production model [doors open showing door locks on sill plate instead of special "pillar" door locking system of production cars] (p.4, rear cover LH side)

(8) Large color folder, 27x35cms, white cover marked For the Rarest Satisfaction in all Motordom, "V" & crest below, RH side, ¾-front RH view of black Eldorado Brougham (pp.2-3, top), LH side [with doors open], full frontal and full rear views of gold colored Eldorado Brougham (p.3, below), general specifications and standard equipment (p.4, rear cover). Flimsy, poor quality item considering $13,000 price tag on car !

   

 

(9) small dealer folder or card (???) featuring RH side view of silver 62 sedan with maroon roof , gold "V" & crest below, LH, dealer name printed below, RH. One "slide" of 1957 merchandising loop film shows another similar folder featuring a black 60-S sedan. Were there more (???)

(9a) Mailer item featuring the new Series 60 Special on the cover

 

(10) Dealer promotional color folder on Coupe de Ville, 8x6" folded, 14x5" opened

 

(10a) Dealer promotional color folder on Series 60 Special sedan, 8x6" folded, 14x12" opened

(10b) Color factory Christmas card from dealer. Shows Series 62 sedan. Measures 6x7" closed, 12x7" opened.

   

 

(11) Accessories folder, 8x5" [lf], opens to 36x5", 2-tone green & black, title 1957 - Cadillac Accessories, including seat "toppers" (covers), radio foot switch, floor mats, fog lights, license plate frames, Autronic-Eye, seat belts, miscellaneous cleaners and protectors.

   

 

(12) Air-conditioning color folder, 25x23cms [lf], lady in red gown holding straw hat on cover, gold "V" & crest (top), title It's Always Fair Weather, description (pp.2-3), further gold "V" & crest on rear cover (p.4). {*}

(12a)  Folder on operation of convertible top

    

 

(12b)  Color and upholstery original book, 15x10", approximately 2 inches thick, includes 77 upholstery samples both leather and cloth, each is approximately 7x4", all models covered except the Eldorado Brougham, also includes samples for the Series 75 limo and Series 62 convertible

 

(12c) A problem in perfection, dealer item

   

 

(12d)  Cadillac Sales campaign brochure that was sent to dealers and sales people to prepare them to sell the new 1957 Cadillac models. Also included are two direct mail letters  (model) to be sent by dealer to prospective buyers. [li57prom]

(12e) Service brochure,   6.5x6.5" ; this is a promotional piece to encourage Cadillac owners to have their automobiles serviced. [li57srvc]

(13) Dutch B&W folder, 19x10cms (7½x8") [lf], price list for Cadillac commercial chassis issued by K. Landeweer, front cover illustration of bare chassis with front end of body, technical description in Flemish (p.2-3), specifications and price {*}

(14) Cadillac professional car catalog, stiff catalog, blue, black and white, 8½x11", 16pp., five models shown (only four shown here)

(15) Color folder, 23x30cms [pf], Miller-Meteor funeral coaches and ambulance, blue cover, craftsman carving M&M logo on plaque, title Announcing ... World's Largest Manufacturer of Funeral Coaches and Ambulances with Chassis by Cadillac, illustration (on p.3) blue Classic with black roof and landau bars, 3-tone green Futura limousine, 2-tone green Crestwood with landau bars and imitation wood paneling below, red and white ambulance (rear cover, p.4).

(15a)  Single sheet item on Miller-Meteor funeral car

 

(15b)  Single sheet item on Miller-Meteor funeral car: the Crestwood Limousine Combination Coach

   

 

(16) Eureka professional cars folder, opens to 10x36", shows two hearses and one ambulance, plus large builder's drawings of each car {***}

(16a) Single sheet on Superior funeral cars entitled The Coach of Tomorrow . . . Yours Today! Superior Coach on Cadillac Chassis, 2 (single-side printed) page non-color sheet, 11x9", blue and white, shows only grille and headlights, with specifications.

 

(17) S&S professional cars by Hess & Eisenhardt, folder, opens to 11x17", title New Sculptured Look, shows two hearses and one ambulance {***}

(18) S&S professional cars by Hess & Eisenhardt, business card, cut-out of 1957 model {***}

(19) Color catalog of GM products for 1957, 28x22cms [lf], 20 pp., yellow and black Chevy on cover, title GM for '57 - Gives You More for Your Money, all GM makes covered (Chevrolet, Pontiac, Oldsmobile, Buick and Cadillac); ¾-rear RH view of open gold Eldorado Biarritz + interior view (red) of similar red model (p.17), ¾-front RH view of 2-tone green 60-S (p.18), ¾-rear, LH view of red Coupe de Ville with white top (below), interior view (blue) of 60S"

   

   

 

(20) Superior, prestige color catalog, 9x14½", 12 pp., includes 3 hearses, 1 flower car, 2 ambulances [Criterion, Landaulet, Beau Monde combination, Coupe de Fleur, as well as the regular ambulance and rescue cars] {***}

    

(21) Superior, side-servicing coach folder, green, black and white, opens to 11x17" {***}

 

(21a) Superior, commercial car folder, blue, B&W, opens to 11x17" {***}

 

(22) Superior, rear-servicing coach folder, purple, black and white, opens to 11x17" {*}

(23) Superior, combination coach folder, green, black and white, opens to 11x17" {***}

(24) Service mailer, shows 2-tone green Coupe de Ville {***}

(25)  Annual Dealer Data book, color/upholstery book, shop manual, etc.

       

 

(25a) Eldorado Brougham Owner's manual (in blue plastic cover)

 

(26) Misc. other literature:

   
(Left) in-house magazine: The Cadillac Craftsman"
(Right) Service card inviting owners to have service work done

 

1958

(1) [best piece] color catalog, 37x32, 20 pp. [lf], with 12 inner half-pages featuring line drawings of scenes from catalog, white cover with blue rectangular center and embossed "V" & crest with 1958 above; Cadillac embossed below; original envelope, white with blue rectangle (LH) featuring "V" & crest, title below Cadillac - Motordom's Masterpiece; ¾-front LH view of 1958 grille, elegant couple by RH front fender, gold "V" & crest with title Motordom's Masterpiece (p.3); RH side view of copper-gold 62 coupe with inside front view upper RH side, couple by rear tail-fin with SAS aircraft in background (p.4), ¾-front LH view of green 62 sedan with interior rear view above, LH, and couple by open LH door above, RH (p.5), ¾-rear RH view of blue 62 sedan with extended deck, interior rear view above, RH, couple by RH side of car above, LH (p.6), ¾-front LH view of red 62 convertible with interior front view above, LH, and couple by RH front headlights (p.7), ¾-front RH view of brown copper Sedan de Ville, RH front fender above with theatre crowd LH, interior rear view above, RH, (p.8), ¾-rear view of blue Coupe de Ville, interior front, view above, LH, end of LH front bumper at garden party above, RH (p.9), LH side view of silver Fleetwood 60-S (pp. 10-11), interior rear view (p.10, above), rear RH fin with theater crows (p.10, below), ¾-rear RH view of open copper-gold Eldorado Biarritz, interior rear view above, RH, LH rear tail fins with couple by mansion above LH (p.12), ¾-front LH view of silver gray Eldorado Seville, interior front view above, LH, wedding scene with rear RH tail fins above, RH (p.13), ¾-front RH view of gray Fleetwood 75 sedan or limousine, interior rear view above RH, two businessmen and ¾-rear view of limousine LH (p.14), ¾-front LH view of blue Eldorado Brougham, interior front view above LH [without door locking post!], evening party scene with front RH of grille (p.15), X-chassis and engine (p.16), miscellaneous accessories (p.17), specifications (p.18).

(2) Standard color catalog, as above but smaller, 27x23cms, 16 pp. [lf], blue cover with ¾-front LH view of '58 grille, elegant couple by RH front fender, gold "V" & crest with title Cadillac for 1958; RH side view of copper-gold 62 coupe with inside front view upper RH side, couple by rear tail-fin with SAS aircraft in background (p.2), ¾-front LH view of green 62 sedan with interior rear view above, LH, and couple by open LH door above, RH (p.3), ¾-rear RH view of blue 62 sedan with extended deck, interior rear view above, RH, couple by RH side of car above, LH (p.4), ¾-front LH view of red 62 convertible with interior front view above, LH, and couple by RH front headlights (p.5), ¾-front RH view of brown copper Sedan de Ville, RH front fender above with theatre crowd LH, interior rear view above, RH, (p.6), ¾-rear view of blue Coupe de Ville interior front, view above, LH, end of LH front bumper at garden party above, RH (p.7), LH side view of silver Fleetwood 60-S (pp. 8-9), interior rear view (p.8, above), rear RH fin with theater crowd (p.8, below), ¾-rear RH view of open copper-gold Eldorado Biarritz, interior rear view above, RH, LH rear tail fins with couple by mansion above LH (p.10), ¾-front LH view of silver gray Eldorado Seville, interior front view above, LH, wedding scene with rear RH tail fins above, RH (p.11), ¾-front RH view of gray Fleetwood 75 sedan or limousine, interior rear view above RH, two businessmen and ¾-rear view of limousine LH (p.12), ¾-front LH view of blue Eldorado Brougham, interior front view above LH [without door locking post!], evening party scene with front RH of grille (p.13), X-chassis and engine (p.14), miscellaneous accessories (p.15), specifications (p.16, rear cover)

(3) color catalog, 35x28, 12 pp.[lf], blue cover with 62 sedan, title Every Journey is a Special Occasion, ¾-rear RH view of copper-gold Coupe de Ville with elegant couple in evening dress (pp.2-3), interior front view (p.2), ¾-front, LH view of white 62 sedan before Bellevue Stratford Hotel (???), black Eldorado Brougham parked behind (pp.4-5), ¾-rear LH view of red 62 coupe or Coupe de Ville (p.5), front view of 1958 grille, blue car, with doorman and elegant lady (p.6) ¾-rear RH view of green 60-S outside theatre entrance, rear of black 75 parked ahead (p.6-7), ¾-front LH view of red 62 convertible in front of Antoine's famous restaurant (pp.8-9), RH front bird's eye view of pink 62 sedan (p.9), ¾-front LH view of copper-brown 62 sedan at wedding reception, tail fins of blue Eldorado Brougham just ahead (pp.10-11), rear LH end of brown Eldorado Biarritz at Niagara Falls (p.11), small views of 11 models including silvery 60-S, copper 62 coupe, green 62 sedan, blue 62 sedan extended deck, blue Coupe de Ville, copper Sedan de Ville, red 62 convertible, gray 75 sedan or limousine, copper Eldorado Biarritz, silver Eldorado Seville with white roof and blue Eldorado Brougham (p.12, rear cover).

(4) Color catalog, 27x35cms, 8 pp.[pf], red RH front bird's eye view of 62 convertible with black interior, title The Moment you Take the Wheel..., LH front dual headlights of white car (p.2), LH rear fins of turquoise sedan (p.3), ¾-front LH view of black 60-S (pp.2-3), ¾-front RH view of pink 62 sedan with white roof in "western" setting (pp.4-5), interior front view of Sedan de Ville (p.5, above), rear LH view of open copper-brown Eldorado Biarritz in mountain pass (p.5, below), rear view of RH pink tail fin + elegant couple (p.6), ¾-rear RH view of blue Coupe de Ville [night scene] (pp.6-7), ¾-front view of front off pink sedan (p.7), small views of 11 body styles for 1958 including pink 60-S, cream 62 coupe, turquoise 62 sedan, green 62 sedan, extended deck, pink Coupe de Ville, red Sedan de Ville, pale blue 62 convertible, lilac Eldorado Seville with black roof, open blue Eldorado Biarritz, black 75 sedan or limousine and green Eldorado Brougham

   
The mailer (left) came in the colorful envelope (right)

 

(5) Color catalog, 27x35cms, 8 pp.[pf], front RH side of blue sedan with elegant couple, night scene, title The Keys to a New Cadillac..., RH side view of white Coupe de Ville at garden party (pp.2-3), blue LH tail fin (p.3, above), ¾-front LH view of pink sedan outside shopping mall, ¾-front RH view of cream 62 sedan (p.4) rear of black 60-S (p.5), ¾-rear RH view of green sedan (p.5, above), small view of ¾-rear RH of blue Eldorado Seville (p.5, below), ¾-rear RH view of black 60-S near building site (pp.6-7), ¾-front LH view of red 62 convertible, interior front view of 60-S (p.7,), small view of 11 body styles for 1958, including,. line green 62 coupe, pink 62 sedan, cream 62 sedan extended deck, pale blue 60-S, white 62 convertible, white Eldorado Seville, tan Coupe de Ville, black 75 sedan or limousine, turquoise Sedan de Ville, open copper-brown Eldorado Biarritz and black Eldorado Brougham

Rear cover

 

(5a) Mini folder, about the size of a large business card, illustrating eleven models in the range

 

(5b) 4 pp. brochure on air-conditioning units for 1958 Cadillacs, circa 8x10”

6) Commercial cars catalog,  Cadillac Presents Motordom's Masterpiece... {***}.

(6a) Air Suspension promotional folder and manual, 9x4", folds out to 18x7". Features pictures, descriptions, specifications and more on the Air Suspension by Cadillac.

 

(6b)  Similar item [no details available]

 

(6b2)  Booklet on interior styling designs

     

 

(6c) Accessories brochure

 

(6d) Owner/operator manual.

 

(7) Single sheet item on the Stylecraft Continental spare tire kit for the 1958 Cadillac construction details on reverse{*}

(7a)  Invitation to attend a showing of the year's new models

 

8) Small Superior Coach Corporation folder, 11x25cms, [pf], format No. 3, cover title Superior Prestige, Superior Function with "V" and crest above; line drawing of mansion (p.2), text (p.3), front of car (p.4), text (p.5), Superior Landau (pp.4,6-7, below), Superior Criterion limousine (p.6, above), other details too, text (p.8, rear cover).

(9) Superior, prestige color catalog, 9x13.5", 12 pp., includes 3 hearses, 1 flower car, 2 ambulances {***}.

(10) Part color catalog entitled A Generation of Coachmanship,   8.5x11", 24 pp., features old and new models (1923-1938), company history and factory scenes. Shows many Cadillac and Pontiac hearses, ambulances, combination car, flower car, buses, etc.

       

   
These are the Cadillac professional cars [others are Pontiac]

 

(11) Superior Criterion ambulance folder, red, black and white, opens to 13x24" {***}.

(12) Superior Coach Corporation folder, 29x18cms, [lf], drawing instrument top LH, title Now, if You were Designing a Funeral Coach or Ambulance...  (cover p1), text and some small illustration (pp.2-3), Superior combination limousine (pp.4-5, above), miscellaneous details and construction features (pp. 6-7, below), text (p.8, rear cover) {*}

(13) Superior Coach Corporation catalog, 29x36cms, [pf], stylized front of 1958 Cadillac on RH of cover marked 1958 Specifications and Superb Superior with Criterion Styling, line drawings and dimensions of Side-Servicing Coach and Rear Servicing Coach (p.2), same for Combination and Coupe de Fleur (p.3), specifications (p.4), small photos of design details (p.5), equipment list (p.6, rear cover){*}

    

 

(14) Small catalog of Superior coaches for 1958; 18x15 cms., 16 pp., [lf],two models on cover with title Take Your Professional Pick; Rear Servicing Coach and Side-Servicing Coach (p.3), Beau Monde Combination limousine and Criterion ambulance (p. 5), Criterion Rescuer ambulance and Criterion landaulet funeral coach (p.7), Coupe de Fleur flower car and Super-Rescuer ambulance (p.9), two front and one rear views (p.11) {*}

(14a) Superior funeral coach single descriptive sheet

 

(15) Portfolio of Eureka models for '58, 28x20cms, [lf], three single sheet folders with line drawing and specs; (i) Landau, (ii) Limousine, (3) Ambulance {*}

(16) Color folder on Eureka models, opens to 60x21" [???], three models shown.

(17) Prestige white & gold portfolio of S&S models by Hess & Eisenhardt, 43x 29cms, portfolio cover + four single sheets, title S&S Professional Cars for 1958, embossed "V" and World Standard, top RH with S&S logo in branches of "V"; original white envelope with title To tell the Truth About Professional Cars on two gray bands made up of the word Truth repeated over and again; (i) Superline Victoria funeral coach, landau model, (ii) Superline Park Hill combination funeral car or ambulance with padded top over rear area, (iii) Superline Knickerbocker combination funeral car or ambulance and Superline Kensington ambulance; all cards including interior features and specifications on reverse.

(18) Set of color cards featuring  S&S commercial cars by Hess & Eisenhardt, each card. 23x15cms,[lf] (i) S&S Knickerbocker combination limousine, (ii) S&S Superline Kensington ambulance, (iii) S&S Superline Park Hill combination limousine with padded top over rear compartment; reverse of cards mention also Park Row [all-metal top] and Park Plaza [fully padded top, front and rear ] models.

 

(18a) Hess & Eisenhardt "S&S Knickerbocker" non-color funeral coach sales sheet, size 16½x10½"

(19) Miller-Meteor professional car post-card, 8½x12", with two pictures of red and white ambulance {***}.

(20) Miller-Meteor color ambulance folder, opens to 18x24" {***}.

(21) GM 50th Anniversary catalog, 26x22cms, 28 pp., [lf], white cover with embossed "GM" and "58"; contains pages on all GM marques [Chevrolet, Pontiac, Oldsmobile, Buick and Cadillac as well as Vauxhall (UK) and Opel (Germany)]. Four pp. devoted to Cadillac; ¾-rear RH view of light gray 60-S with liveried doorman by open door (p.20), LH side view of black Sedan de Ville (p.21, above), LH side of front grille of pink sedan (p.21, below), ¾-rear RH view of open yellow Eldorado Biarritz (p.22, above), RH side view of red Eldorado Brougham (p.22, below), blue interior of open Eldorado Biarritz (p.23).Color catalog of GM products for 1958, white cover with gold title GM 58, all GM makes covered (Chevrolet, Pontiac, Oldsmobile, Buick and Cadillac)

   

(22) Cadillac Press Portfolio, 21x30cms, 18 pp. [pf], with 6 factory photos + specifications {*}

(23)  Merchandising piece:  Salon Display Suggestions.   Explains to dealers how to set up the Cadillac display at a motor show {*}

(24) Assembled booklet of  sixteen newspaper ads on the 1958 Cadillac models {*}

(25) Comparison between Cadillac and Lincoln, 30x21cms, 16 pp., [lf], title Cadillac Presents a Look at the Lincoln Premiere; ¾-front RH view of 4-door sedan (p.4) miscellaneous line drawings and diagrams (pp.5-13), ¾-front LH view of 4-door sedan (p.14) {*}

(26) Comparison between Cadillac and Chrysler imperial, 30x21cms, 16 pp., [lf], title Cadillac Presents a Chrysler imperial Comparison; ¾-front RH view of 4-door sedan (p.5) rear interior of 62 sedan (p.6, LH), miscellaneous line drawings and diagrams (pp.7-11), chassis view (p.12), ¾-front LH view of 4-door sedan (p.14) {*}

(27) Salesman's kit [?] hand held slide viewer and circa 50 slides on 1958 S&S hearses, ambulances, etc. Shows also detailed interior views {***}

Misc. additinal 1958 literature items (supplied kindly by Jean-Baptiste DEWEVER, France - note that most of these items probably were available for other years too)

(28) Cadillac specifications manual

(29) 1958 Cadillac (salesman's) Data Book

(30) 1958 Color selections

(31) 1958 Upholstery selections

(32) 1958 Color and upholstery selections

(33) Master parts catalog and shop manuals

(34) Eldorado Brougham parts list

(35) Parts Requisition for Cadillac Hydra-Matic (1956-1959)

(36) Service bulletins

(37)1958 Hydra-Matic overhaul course

(38) 1958 Cadillac chassis suspension course

(39) Description and Repair Manual for Hydra-Matic (in French)

(40) 1958 Convertible top operation

(41) Owner's manuals (in English and French)

(42) Swiss specifications folder (in French and German)

(43) S&S  folder "To tell the Truth about Professional Cars - Silhouette Styling

(44) Miller Meteor piece, 1st Choice of Leading Funeral Director - PC, form #M5812

(45) Chemical by Cadillac (folder PA 1050P)

(46) 1958 Cadillac accessories (folder #PA 1055P)

(47) A/C folder, Fresh and Cool as a Woodland Glade (folder #1049P)

(48) Distributor price list #1-58 (form 5308)

(49) Folder - Supplement to service instructions (Brougham radio service manual)

(50) Paint Chips

(51) Motorama Magazine for 1958 (4 issues per year); French text (by GM Continental, Antwerp)

(52) Casket and Sunnyside (professional magazine), Jan-Aug, 1958.

(53) Photos by Superior (#L3573416 and L3573408) and Miller Meteor (#M5830)

 

1959

(1)  Prestige full-line color catalog in original envelope [best piece for 1959], 14½ x 13" (37x33), 20 pp. and 12 half-pages including the hard covers, which are light gray; top center of the front cover is a rectangular "silver" medallion measuring 6½ x 4" embossed with the Cadillac wide "V" and crest and the words STANDARD OF THE WORLD; below, in dark blue script are the words 1959 Cadillac.  Illustrations include (a) the rear clip from the left with an elegantly dressed couple admiring the car from an ornate stairway, (b) ¾ rear LH view of blue Series 62 coupe, (c) RH side view of yellow Series 62 6-window sedan, (d)   ¾ front LH view of the Series 62 4-window sedan in Persian Sand, (e)   ¾ front RH view of red Series 62 convertible, (f)  ¾ front LH view of white Series 62 Coupe de Ville,  (g)  ¾ front LH view of black Fleetwood Sixty Special sedan, (h) full RH side view of green 4-window Sedan de Ville, (i)  ¾ front LH view of tan 6-window Sedan de Ville, (j) full RH side view of Eldorado Biarritz convertible in fabulous Persian Sand color, (k)  ¾ rear LH view of silver- gray Eldorado Seville coupe, (l)  ¾ rear RH view of the Fleetwood Seventy-Five sedan and limousine [only one of them is shown] and (m) full LH side view of the beautiful Eldorado Brougham 4-door sedan assembled in Italy by Pinin Farina.  Small views of the interiors of these cars are also shown on the corresponding pages. The last full page illustrates the engine and chassis; it also lists the general specifications.  Half pages include a partial view of the instrument panel (from the LH side), elegant couple in garden setting, elegant couple outside fancy restaurant, two finely dressed ladies in museum of Egyptology, an elegant couple with an open, horse- drawn carriage in the foreground, a garden-party scene, elegantly dressed couple at gates of imposing building entrance, two elegantly dressed couples in stern of luxury yacht, lady in furs, two ladies wearing fur stoles in city night scene, businessman and chauffeur with skyscrapers in the background, elegantly dressed couples on terrace overlooking city - all typical settings where the '59 Cadillac fit in perfectly!

(2)  Standard color catalog, as above but smaller, 10½ x 9" (27x23cms), and without the hard gray covers (cover is blue and shows the stunning rear clip of the '59 Cadillac from the left with an elegantly dressed couple admiring the car from an ornate stairway); 16 pages [lf] and 12 half pages as above; the illustrations are the same as those in the prestige catalog.

 

(3)  Color catalog, 12 x 12" (30½ x 30½cms), 8 pp.[lf] entitled "That new car in your dreams..."; the dark blue cover features a RH rear ¾ view of the Eldorado Biarritz convertible in night scene with a couple in full evening dress.   Other photos [not artist's views!] include an elegantly dressed woman standing by the rear LH side of black car,  ¾-rear LH view of pale-blue Series 62 4-window sedan with uniformed doorman, full RH side view of white Fleetwood Sixty Special sedan, couple in full evening dress standing at front LH side of black car,   ¾-front, LH view of pale green 6-window Sedan de Ville before Ritz Carlton Hotel,  ¾-front LH view of red  Series 62 convertible with headlights on and couple in full evening dress descending ornate stairway, three country gentlemen standing at front LH side of white car,  ¾-rear LH view of yellow Series 62 coupe by riverside with lighted bridge in background, interior of Series 62 convertible upholstered in red leather, LH side view of front fender with four skeet shooters in background; the rear cover shows small color views of twelve out of thirteen 1959 Cadillac models [the Fleetwood Series 75 sedan and limousine actually look the same from the outside].

 

(4)  Color catalog, 12 x 12" (30½ x 30½cms), 8 pp.[lf] entitled Motordom's finest hours...; the cover features a night scene with a couple in full evening dress seated in a dark car; other photos include a woman in evening dress and fur stole alighting from a white Series Sixty Special, helped by a uniformed doorman,   a ¾-LH rear view of white Series Sixty Special in night scene with elegantly attired couples in the background (the rear LH of a Fleetwood 75 limousine is just visible, ahead of the Sixty Special),  ¾-front LH view of red 6-window Sedan de Ville in night scene outside a hotel or theater, with uniformed doorman and couples in elegant attire,  ¾-front RH view of dark-blue Series 62 convertible with San Francisco's Golden Gate bridge in the distant background,   ¾-rear LH view of pink (Persian Sand) Coupe de Ville on the waterfront at San Francisco (?), with nose of black car just behind it, LH front fender of black car with couple arriving at the Racquet Club assisted by bell-hop, full RH side view of green Series 62 4-window sedan in front of imposing monument, interior view of Coupe de Ville in black cloth and white leather, rare bird's eye view of Argyle Blue Eldorado Biarritz convertible with the 1959 Cadillac Cyclone experimental model behind it on its LH side, elegantly dressed couple beside LH front fender of green car.  Again the rear cover portrays twelve of the thirteen stylish Cadillac models for 1959.

 

(4a)  Color catalog, 12 x 12" (30½ x 30½cms), 8 pp.[lf] entitled The wisest investment in Motordom...; the cover features a city scene with four businessman on sidewalk behind rear of black Coupe de Ville (rear clip is clearly visible), nose of white car with well-dressed couple in front of their home (?),  ¾-front LH view of black Series 62 coupe in front of imposing building entrance, rear interior of tan Series 62 6-window sedan, nose of silver colored car with elegantly-attired ladies in front of Robinson's, fashionably-dressed woman alighting from white car, full RH side view of light-green Series 62 6-window sedan with garden-party scene in background, gentleman at wheel of green car,  ¾-rear LH view of yellow 6-window sedan with baggage handler in foreground, businessman behind right hand side of white car,  ¾-rear LH view of tan 6-window Sedan de Ville beside lake with boaters in background, businessman backing into parking spot at wheel of white Fleetwood Sixty Special seen from LH side (behind are two other 1959 models).  Once again the rear cover features twelve of the thirteen Cadillac models for 1959.

 

(5)  Auto show press kit for the 1959 models; 17 pages of text and six 8 x 11" factory photos ( ¾-rear LH view of Series 62 coupe with couple on far side,   ¾-front RH view of Series 62 convertible, ¾-rear LH view of 4-window Sedan de Ville,  ¾-front RH view of Series 62 6-window sedan, ¾-front LH view of Series Sixty Special and four small views including 4-window sedan roof  line, steering wheel and instruments, front clip and Series 62 coupe roof) {*}

(6) Three dealer invitational folders, circa 7 x 4" entitled a) He bought a Cadillac...wisest investment..., b) They chose the Cadillac...wisest investment..., c) She takes special pride...wisest investment....  Illustrations are drawn from the half-pages of the standard and prestige product catalogs {*}

(6a) Standard of the World, showroom invitation, no cars shown, 8x5¾ closed, 8x11½" opened.

   

 

(6b) Russian brochures on the 1959 Cadillac are not too common. This is a small 36-page color brochure (8.25 x 3.75") issued by GM for the 1959 American Fair in Moscow. It includes Cadillac, Buick, Oldsmobile and Chevrolet. For each there is a one-page picture (Cadillac: Sedan de Ville) and a small picture plus one on interior. Then there are four small pictures on each make (Cadillacs: Eldorado Biarritz, Eldorado Brougham, Fleetwood 60, 62 Coupe ; Chevrolet pictures include Corvette) and short specs. Two pages showing Opel Rekord and Vauxhall Victor Sedans and Station Wagons - in all 30 nice color pictures.

(6c) Accessories catalog, 5½x8", 16pp. {*}

(6d)  Four-page 9 x 7"  B&W folder on Cadillac's new Cruise Control system {*}

   

 

(7) Dealer Data Book (*)

   

 

(7a)  Owner's Manual

 

(7a)  Booklet on convertible top operation

 

(8)  Commercial car catalog with red cover and "silver" embossed plate - like the prestige sales catalog - entitled Cadillac commercial cars and chassis for 1959, 16 pp. (lf], 9 x 8½" (23 x 22cms).  On p.2 is featured the Series 75 limousine, on pp.4-7 the commercial chassis is illustrated and described, on pp. 8-9 are shown some commercial cars built on the 1959 chassis by affiliated coach builders (Superior, Miller-Meteor, Eureka and Hess & Eisenhardt), on pp. 10-11 is a ¾-rear RH view of the 75 limousine, on pp. 12-13 are the interior features of that car, on pp.14-15 the engine is illustrated and described; the last page covers Cadillac care {*}.

   

 

(8a)  Miller Meteor product catalog illustrating full range of their commercial cars, entitled Outshining them All. Sunburst design with a light pencil outline of a landau funeral coach above a broad, black stripe across the cover; it carries the title and the gold MM logo at far right. A narrower black stripe runs across the top of the cover. 

 

(8b)  Miller Meteor product sheet, in full color, illustration the Classic Landau hearse and combination hearse/ambulance {***}

 

(8c)  Miller Meteor product catalog entitled Flashing Ahead in Ambulance Design. Size is 12x6¾", 12 pp., lots of pictures, details, interiors and features {***}

(9)  Small B&W booklet of  the new Cadillac models entitled The New Standard of the World in Performance, 8 x 4" [lf]; shown are the Series 62 4-window Sedan [picture is of the Sedan de Ville!], the 6-window Sedan de Ville, the Coupe de Ville, the Series 62 convertible and the Fleetwood Series Sixty Special sedan {*}.

(10)  Small catalog of specifications, dimensions and equipment for the 1959 models, 15 pp. [lf] , no illustrations {*}.

(10a) Annual color and upholstery book {*}. Steve Egly, CA, sent me another image of this item in Sept. 2007. Thanks Steven.

        

 

(10b) Dealer  Merchandising Manual, 13.75"x10.75", 14 pages + covers [images of this and the next item were supplied kindly by Steven Egly of Alamada, CA]

(10c) Optional Specifications Manual, 8.5"x11", 56 pages + covers

(11)  B&W folder for professional Cadillac salesmen entitled Feature Facts of the 1959 Cadillacs (no illustrations);  8 x 3½", 6 folds; this folder gives the general features of all the 1959 Series (exterior, interior, engineering and distinguishing features) {*}.

(12) Eureka color catalog, 8½x11", 8 pp., shows two hearses and one ambulance {***}.

(12a) Eureka color catalog, blue cover with nose of car, entitled "Eureka" on a Professional Car is like "Sterling" on Silver

Image courtesy Phantom Coaches™

 

(13) Miller-Meteor color commercial car catalog, 15 x 7", 12pp. [lf], line drawing on cover with title Outshining them all.  Illustrations include full RH side view of flower car (p.2), ¾-front LH view of the Futura limousine (p.3), full RH side view of the Futura landau hearse (p.4), 2 views of Miller-Meteor's automatic Tri-Matic hearse table (p.5), ¾-rear RH view of the Classic Limousine (p.6), ¾-rear LH view of the Classic Landau hearse (p.7), interior details (p,8), custom Coach work details (p.9), misc. other features (pp.10-11), front clip and ¾-rear RH view of ambulance (p.12) {*}.  

(13a) Miller Meteor ad/spec sheet Your Success is our Business

(13b) S&S product catalog by Hess & Eisenhardt

 

(14a) Superior large color catalog entitled  Two Great New Series, 14" x 10", 12 pp., covers Royale and Crown hearses, flower car, ambulance and rescue cars. Includes interior and exterior features.

   

   

 

(14b)  Advertising sheet on the Superior Royale ambulance (also seen in the above prestige catalog)

 

(15)  Color folder of commercial cars from Superior illustrating green Crown Royale Beau Monde limousine, tan Royale landaulet, lime green Royale Beau Monde combination and burgundy Crown Royale landaulet {*}.

This one?

 

(15a)  Color catalog on Superior models including the Combination Coach, the Coupe de Fleur, the side-servicing coach and the rear-servicing coach {*}.

(15b)  Color catalog on Superior models, white cover with five "V"s above the title Distinguished ... Superb ... Majestic

   
Title detail at right
Image courtesy Phantom Coaches™

 

(15c)  Color catalog on Superior ambulance models on Cadillac and Pontiac chassis, 12 pp. [lf]; illustrated are the Royale Rescuer, the Royale Super Rescuer, the Royale ambulance, plus two pages of features {*}

 

(15d)  Color PC advertising the Superior Crown Royale Landaulet hearse

   
Image courtesy Phantom Coaches™

 

(15e)  Color sheet advertising the Superior ambulances

 

(16)  Color sheet on special Superior Caravelle, 11x8½", a 9 or 12-passenger observation coach. Only six of these SUPERB wagons were built. For more details, go to the Professional Cars section.  

   

 

(17)  Photo and specifications of a custom wagon on 1959 Cadillac chassis by Peter Stengel of London and Los Angeles. Interestingly, the tail fins are borrowed from that year's Eldorado Brougham model.

 

(15...) GM multi-product catalog, full color, 8½x4", 36 pp., with illustrations of all GM cars including Chevrolet, Corvette, Pontiac, Oldsmobile, Buick, Cadillac, Vauxhall (UK) and Opel (Germany)

(15...) GM Product Panorama folder, intended for GM stock holders, full color, 8x11" folded, 32x11" opened, shows all GM cars and trucks

   
[ Cropped image, right, is only part of broad panorama displaying all GM cars and trucks ]

 

(16)  Dealer training booklet entitled Compare Cadillac vs. Imperial, and Lincoln; 5 x 8", 8 pp. [lf] listing 24 ways to sell Cadillac over Lincoln, 29 ways to sell Cadillac over Imperial and 29 reasons for selling more Cadillacs {*}

(17)  Ross Roy News Flash (a bulletin for Chrysler Salesmen), this bulletin #2 date Sept. 26, 1959 tries to explain to Chrysler salesman that their Imperial model is a better car! {*}

(18) Four page news release by General Motors of Canada Limited, dated June 12, 1959, on the special "bubble-top" Series 75 limousine placed at the disposal of H.H. Queen Elizabeth II and Prince Philip during their 1959 Canadian tour {*}.

(19)  First issue of Play Cad, the proposed quarterly magazine of the Cadillac Club of Switzerland, 1985.  This 40-page 8½x11" B&W magazine is modeled on Hugh Hefner's  Playboy; designed and assembled by Yann Saunders, it even includes a centerfold of a beautiful, naked 1959 Eldorado Biarritz.  The first (and only) issue of Playcad reviewed the1959 Cadillac models. Only fifty copies were printed.

(misc. )  Magazine articles on the 1959 models including a 3-page article entitled  The '59 Caddy from Popular Science, Oct. 1958, 1-page article entitled Americans for 1959  from Motor Oct 1, 1959, 2-page article entitled The 1959 Cadillac from Motor Life,  Nov. 1958,  2-page article entitled How Cadillac Keeps its Crown from Car Life, Feb. 1959, 6-page article entitled 1959 Cadillac - Consumer Analysis from Car Life, May 1959, 4-page article entitled Elegant Eldorado on the bespoke Eldorado Brougham model, from Motor Trend, Oct. 1959, a 4-page article on the Series 62 6-window sedan entitled Gold behind the Glitter from Wheels, October 1960,contemporary 9-page article entitled 1959 Cadillac Eldorado Biarritz from Special Interest Autos, Aug. 1985. 

[the copies in my collection were provided by Jean-Michel Roux of Lausanne, Switzerland
who has probably the world's most complete collection of 1959 GM promotional literature]