1935
Series 10 (V8), 80 and 85 (V12), 452D or 90 (V16)

0766

1935

The motor car mode...

[2 models]

4)

0767

1935

Cadillac's distinguished new cars...

7p. Sedan

0768

1935

Comfort of a degree unknown...

[interior]

0769

Feb: 1935

For the Cadillac clientele...

Town Sedan

CL

0770

02.23.35

C

Finer in styling, finer in comfort...

7p. Sedan

SEP

0771

Mar:1935

The first Cadillac motor car...

[emblem]

0771a

03.16.35

[Large colored Cadillac crest - seen in P. Ratcliff collection, 3/2005]

[crest]

0772

05.18.35

True to a quality tradition...

[engineer]

0772a

?

" ...we'll own a Cadillac too"

[elegant couple]

1936
Series 60, 70, 75 (V8), 80 and 85 (V12), 90 (V16)

0773

1936

C

The importance of price...

[3 models]

4)

0773a

Dec:1935

Can you Retire at the Retirement Age? [Eurka ad]

Hearse

C&S

4)

0774

1936

C

For the first time it may truly be said...

Conv. Coupe

4)

0775

03.28.36

The spearhead of motoring progress... (2-page??)

V12 sedan

SEP

0776

Nov:1935

C

Announcing the royal family of motordom...

7p. Sedan

FOR

0777

11.09.35

C

Cadillac presents the 1936 series... (2-page)

[3 models]

SEP

0777a

1936

[3 models]

0778

11.23.35

C

Again the motor car goes on a forward stride... [V-12]

5p. Trg. Sedan

SEP

0779

07.12.35

More and more the choice has narrowed... (2-page)

Red sedan top

SEP

0780

Dec:1935

-

The fitting crown for the king of cars... (half only, iamge missing)

7p. Sedan

VF

0781

1936

C

Illustrated above is the beautiful...

60 Coupe

0782

1936

C

Trust the instinct which impels...

60 Coupe

0782

1936

C

Trust the instinct which impels... (2-page)

60 Coupe

0783

1936

C

Announcing the royal family of motordom... [V12]

7p. Sedan

0784

1936

C

The spearhead of motoring progress...

Town car

?

0785

02.08.36

C

Trust the instinct that impels you... (2-page)

Town Sedan

SEP

0786

03.14.36

C

There are no differences of opinion... (2-page)

60 Sedan

SEP

0786a

03.14.36

There are no differences of opinion... (2nd page)

60 Sedan

SEP

0787

05.09.36

C

All the old integrity...

60 Trg. Sedan

SEP

1937
Series 60, 65, 70, 75 (V8), 85 (V12), 90 (V16)

0788

11.14.36

C

Cadillac shows the world... (2-page)

[3 models]

SEP

0788a

11.1937

Cadillac shows the world how to lead in value....

[no cars]

M

4)

0788b

11.14.36

In all the World - No Finer Ambulance [Eureka ad]

[2 models]

C&S

4)

0789

1937

C

Today, families of modest means...

Coupe

0790

1937

C

The lowest Cadillac price...

Coupe

0791

1937

C

The lowest Cadillac price...

7p. Sedan

0792

1937

C

Cadillac beauty, Cadillac comfort...

7p. Sedan

0793

1937

C

Cadillac leads the world...

60 Sedan

ESQ

0794

1937

C

Cadillac-Fleetwood leads the world... [V-12]

Town car

0795

1937

C

Cadillac-Fleetwood, first in luxury...

7p. Sedan

0796

1937

C

Cadillac shows the world....how truly magnificent..

75 Frml. Sedan

0797

1937

C

Cadillac shows the world... (horse farm)

7p. Sedan

CL

0798

1937

C

More motorists choose Cadillac-Fleetwood...

70 5p. Sedan

0798a

1937

50th Anniversary [Eureka Chieftain funeral car ad]

2 hearses

4)

0798b

Jan:1937

-

1937 Eureka Chieftain [Funeral car ad]

2 hearses

C&S?

4)

1938
Series 60S, 61, 65, 75 (V8), and 90 (V16)

0799

10.17.30

C

Cadillac presents the greatest cars...

[3 models]

SEP

0800

1938

C

Cadillac presents the greatest cars... [diff. colors]

[3 models]

L

0801

01.22.38

C

Presenting the sensational new...

60S Sedan

SEP

0802

1938

C

It's really my best investment...

[front end]

0803

1938

C

Most miles I ever covered in one day...

[front end]

0804

1938

C

Even the host can ride in comfort...

[interior]

0805

1938

C

I'm tired - let's take the Cadillac...

[front end]

0806

Feb:1938

C

Let's all go together...

[none]

FOR

0807

1938

An invitation to drive... [V-16]

[front end]

0808

1938

There is nothing else like it... [V-16]

[front end]

0809

1938

The world's only «Sixteen»... [V-16]

[small view]

0810

1938

The new Cadillac sixteen... [V-16]

[front end]

0811

1938

The only choice -- if you want the finest... [V-16]

[small view]

NY

0812

Mar:1938

If you want more than eight cylinders... [V-16]

[small view]

CL

0813

Mar:1938

C

See and drive the precedent breaking...

60S Sedan

ESQ

0814

Mar:1938

C

If you're tired of the commonplace...

60S Sedan

0815

Apr:1938

C

Drive the finest performing car...

60S Sedan

0816

Jun:1938

C

We dare you to drive...

60S Sedan

ESQ

0816a

?

C

Please do not disturb... (Fisher Body ad)

Child asleep
on back seat

ESQ

Another Fisher body ad

0817

Sep:1938

C

Better take the Cadillac...

[none]

1939
Series 60S, 61, 75 (V8), and 90 (V16)

0818

1939

C

Cadillac shows the world... (2-page)

[3 models]

0818a

1939

Cadillac shows the world... (2-page professional car ad)

business sed.

4)

0819

Oct:1938

C

Again Cadillac shows the way...

[3 models]

L

0820

Nov:1938

C

That's the roomiest and most comfortable car...

60S Sedan

0821

Dec:1938

In addition - consider its safety...

75 Sedan

CL

0822

1939

The beginning of a long friendship...

75 Sedan

-

0823

1939

The car that's purchased «sight unseen»

75 Sedan

-

0824

1939

Through these doors...

75 Sedan

0825

1939

One first nighter that's always there...

[front end]

0826

1939

More popular than all the others combined...

[3 models]

0827

Dec:1938

C

Now I'll show you how to fly on land...

60S Sedan

0828

Mar:1939

We've being doing fine - since we added...

60S Sedan

AMN

0829

Mar:1939

C

500 Miles and still an hour 'til sunset...

60S Sedan

ESQ

0830

06.23.39

C

I enjoy the drive now...

60S Sedan

T

0831

10.03.39

C

I won't need you today - I'm driving...

60S Sedan

T

0832

May:1939

C

It's like owning the place...

60S Sedan

ESQ

4)

0832a

1939

Thank you, Gentlemen...

(Fleets)

C&S

4)

1940
Series 60S, 62, 72, 75 (V8), and 90 (V16)

0832b

Sep:1939

Three things you should know...

[none]

C&S

4)

0833

10.12.39

C

Again Cadillac leads the way... (2-page)

[4 models]

SEP

0834

1940

The choice of three out of four...

7p. Trg. Sedan

0835

1940

It's really a nine-passenger car...

7p. Trg. Sedan

0836

1940

Big and luxurious...

5p. Trg. Sedan

0837

1940

Presenting a new Cadillac-Fleetwood...

5p. Trg. Sedan

0838

1940

The easiest-handling big car...

7p. Trg. Sedan

0839

1940

C

Cadillac presents the new Sixty-Two...

[front end]

0840

1940

C

And the price is only $1685...

[front end]

0841

03.09.40

C

America's most imitated motor car...

60S Sedan

NY

0842

May:1940

C

A glorious experience awaits you...

60S Sedan

0842a

?

A new Cadillac Fleetwood at a much lower price....

75 limousine

0843

May:1940

C

One out of two know this to be true...

60S Sedan

4)

0843a

?

The Way to Progress...

chas. + sedan

C&S

4)

0843b

?

C

The Way to Progress... (2-page ad)

Cad + LaS

?

-