[ last update: 02.19.2014]
The (new)
Cadillac Database©
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La Salle, 1927-1928
Return to The (New) Cadillac Database© Index Page
or choose another selection of ads from the table, below,
or go to the Section on Cadillac advertisements
1927-1928 | 1929-1931 | 1932-1937 | 1938-1940 | Cadillac ads |
Only the LaSalle ads of which the ID number is underlined and highlighted in blue in the LH column currently are visible [click on those numbers to view the ad in question]. Regrettably, picture quality of illustrated ads sometimes is mediocre. Unfortunately, I don't have a scanner and most of my photography was done a few years ago with one of the first generation, low-resolution digital cameras. I hope gradually to replace the very poor images with better ones.
Space constraints prevent ads being pictured full-size and in high definition; however, the combination of the description (below) and the medium-sized image [when available] should be adequate to help the ad collector determine if the ad is already in his/her collection or not.
001 | - | 03.05.27 |
Cadillac welcomes LaSalle [2-p.] |
[no car] |
SEP |
- |
002 | - | 03.19.27 |
For nearly four years Cadillac engineers... |
5p. sedan |
SEP |
- |
003 |
- | 02.02.27 |
It was only to be expected that America... |
4p. phaeton |
SEP |
- |
004 | - | Apr: 1927 |
Cadillac welcomes LaSalle |
[grille] |
A&D |
- |
005 | - | [id] |
[id] different text layout |
[id] |
HIC |
- |
006 | - | 09.07.29 |
La grâce de ses lignes et la vitesse... [1928 car] |
5p. victoria |
ILL |
- |
006a | - | 1927 | Voilà une demande souvent exprimée... |
frt. grille | ILL | 4) |
007 | - | 1927 |
In a motor car market of several millions... |
frmal. sedan |
? |
- |
008 | - | 04.16.27 |
En route: although production is large, |
[grille] |
SEP |
- |
- | ? |
The doors of the new LaSalle ... [actually an ad for Boston's Ritz Carlton hotel] | Sedan (art rendering) |
? |
4) | |
009 | - | 04.30.27 |
Ah, Madame! The ardent admiration... |
2p. rdstr rr |
SEP |
- |
010 | - | 05.14.27 |
Pour Londres. In surpassing smartness... |
4p. phaeton |
SEP |
- |
011 | - | 05.28.27 |
A la campagne. Of the hour - yet 25-years proved... |
5p. sedan |
SEP |
- |
- | 06.11.27 |
Le Coeur de Paris. Can this be said of any car... |
2p. coupe |
SEP |
- | |
013 | - | 1927 | En ville [picture - no ad] |
? | 3) | |
014 | - | 1927 | Sur la route [picture - no ad] |
? | 3) | |
015 | - | 1927 | Au printemps [picture - no ad] |
? | 3) | |
016 | - | 1927 | Bon voyage [picture - no ad] |
? | 3) | |
017 | - | 1927 | La locomotive [picture - no ad] |
? | 3) | |
017a |
- | 1927-28 | Styrke, Skønhed, Smidighed [Danish text meaning: Power, Beauty, Flexibility] from Denmrak's Auto Magazine | Auto Mag (DK) 4/1928 |
4) |
|
018 | C |
06.18.27 |
Scientific tests which prove... |
[2 crests] |
SEP |
- |
018a | - | 01.15.28 |
To La Salle belongs all the alluring fascination... |
sedan |
T&C |
- |
019 | - | 02.18.28 |
152 kilomètres à l'heure... |
[misc.] |
ILL |
** |
020 | - | 1927 |
C'est pratiquement une voiture sans... |
rdstr rr |
ILL |
- |
021 | - | 05.19.28 | Rapide mais souple et de grand chic... |
[misc.] |
ILL |
** |
022 | - | 04.12.28 | Au "Jardin de la France"... [French: meaning headed for France's Garden] |
phaeton |
ILL |
** |
023 | - | 06.25.27 | Près des Pyrénées. As refreshing as ... |
5p. vict. |
SEP |
- |
024 | C |
07.02.27 | Comprenez-vous. Sharing first place... |
2p. rdstr |
SEP |
- |
024a | - | 1927 |
Le Nouveau et le Vieux. La Salle... |
2p. rdstr |
SEP |
- |
025 | C |
07.16.27 | Le Nouveau et le Vieux. La Salle... |
2p. rdstr |
SEP |
- |
026 | C |
08.13.27 | Le Coeur de Paris. Why LaSalle demand... |
2p. coupe |
LD |
- |
027 | C |
08.27.28 | Le Moulin. The secret of the new motoring... |
5p. vict |
SEP |
- |
C |
Sep : 27 |
L'Arrivée. Why LaSalle demand grows... |
5p. sedan |
HB |
- | |
029 | C |
09.10.27 | La beauté et l'utilité. The new pleasure... |
2p. rdstr |
LD |
- |
029a | - | 09.02.27 | Pour les sports, la mer, la montagne, ... | frt. grille | ILL | ** |
030 | C |
09.24.27 | Le lièvre et la tortue. How LaSalle revives... |
2p. rdstr |
SEP |
- |
031 | - | 1927 |
La Nouvelle Arrivée. When comparisons... |
2p. rdstr |
? |
- |
031a | - | Oct.1927 | Très rapide, de ligne un peu basse, nerveuse... | 2p. rdts | ILL | ** |
031b | - | 11.04.27 | La voiture idéale pour la ville et le sport... | phae/sed. | ILL | ** |
031c | - | Aug.1928 | D'un village à l'autre... | ILL | ** | |
032 | C |
Dec : 1927 |
La Nouvelle Arrivée. Favorite - in smart circles... |
5p. vict. |
HB |
- |
033 | - | 12.03.27 | Body by Fisher-Fleetwood. The American motoring... 1928 ad |
town car |
SEP |
- |
033a | - | Dec.1927 | Toutes les qualités d'une puissante voiture de luxe... | grille/sedan | ILL | ** |
034 | - | 12.03.27 | Pour répondre aux exigences de la vie mondaine... |
2p. rdstr |
ILL |
** |
- | 1928 |
In the chassis of the famous LaSalle... [Hyatt ad] - 1928 ad |
5p. sedan |
? |
- |
|
035a | - | Aug.1928 | Ne fuyez pas le pittoresque... | Phaeton b'eye view |
ILL | ** |
035b | - | Sept.1928 | On ne se rend pas compte de la vitesse... | Rdstr. | ILL | ** |
035c | - | Oct.1928 | Souple, alerte, répondant au moindre désir... | Phaeton (line drawing) | ILL | ** |
036 | - |
Nov.1928 | De Vichy à Aix-les-Bains... |
2p. rdstr |
ILL |
** |
036a | - | 11.21.28 | La mer, la montagne... | rdstr line drawing. |
ILL | ** |
037 | - | 1928 |
La route lui appartient... |
[front] |
ILL |
- |
038 | - | 1928 |
Elle passe rapide, sans qu'on l'entende... |
[top view] |
ILL |
** |
039 | - | 08.20.28 | 115 kms à l'heure en ligne droite... |
[top view] |
ILL |
** |
039a |
C |
Jan: 1928 |
The American Motoring... [Fisher ad] |
Phaeton |
HB |
- |
039b | - | 01.21.28 | C'est pratiquement une voiture sans changement de vitesse... | Rdstr. b'eye view |
ILL | ** |
040 | C |
01.07.28 | Threadneedle Street. In London, in Paris... |
frml. sedan |
SEP |
- |
041 | - | 01.15.28 | To LaSalle belongs all the alluring fascination... |
[front] |
T&C |
4) |
042 | - | 01.22.28 | Le clocher de Bruges. A new, larger, roomier... |
5p. sedan |
SEP |
4) |
042a | 2T | ? |
Le clocher de Bruges. A new, larger, roomier... |
5p. sedan |
C rest |
4) |
043 | C |
01.28.28 | Le sport à St. Moritz. Refreshing freedom... |
2p. coupe |
SEP |
- |
044 | C |
Feb : 1928 |
L'Opéra. Women delight in its ease... |
5p. sedan |
LHJ |
- |
045 | C |
02.25.28 | For long years of most luxurious motoring... |
5p. sedan |
SEP |
- |
046 | - | Mar : 1928 |
Those who know motor cars... |
[front] |
AM |
- |
047 | - | 03.17.28 | Elle met la campagne aux portes de la ville... |
[front] |
ILL |
** |
047a | - | ? | Une voiture de sport aussi luxueuse... | phae+sedan | ILL |
4) |
048 | C |
03.31.28 | Le triomphe du génie. Only this... |
4p. phaeton |
LD |
- |
049 | - | 04.07.28 | Sportive mais luxueuse et silencieuse... 1927 model |
[grille] |
ILL |
- |
049a | - | June:1928 | L es plus longues randonées... |
grille/plane | I LL |
4) |
050 | C |
04.21.28 | St. Andrews. Car of cars... |
5p. sedan |
SEP |
- |
051 | - | May : 1928 |
Car of cars... |
[front] |
NG |
- |
052 | C |
05.19.28 | Promenade des Anglais: Nice. It is perhaps... |
2p. rdstr |
SEP |
- |
053 | C |
06.16.28 | The Cadillac Motor car Company's command... |
5p. vict. |
SEP |
- |
054 | C |
07.14.28 | Hier et Aujourd'hui. Le Salle the spirited... |
4p. phaeton |
SEP |
- |
054a | - | 1928 |
[id] but in B&W |
? |
- | |
055 | C |
08.11.29 | Tranquillité. Lovers of fine cars... |
2p. rdstr |
SEP |
- |
056 | - | 1928 |
Revolutionary new features... |
[crest] |
? |
- |
057 | C |
10.21.28 | [id - but different text layout] |
[crest] |
SEP |
- |
N.B.: Many of the early French La Salle ads published in 1928 still depict the 1927 models
Return to The (New) Cadillac Database© Index Page
or choose another selection of ads from the table, below,
or go to the Section on Cadillac advertisements
1927-1928 | 1929-1931 | 1932-1937 | 1938-1940 | Cadillac ads |
© 1996, Yann Saunders and the Cadillac-LaSalle
Club, Inc.
[ Background image: excerpt from early La Salle ad ]