[ last update: 07.10.2014 ]       

The (new) Cadillac Database©

Photo Pages


Return to The (New) Cadillac Database© Index Page
or go back to the Cadillac photo index page to pick another year
or go to the  La Salle photo index page


Now that the bulk of Cadillacs up to 1975 have been covered, wholly or in part, it is time to move into the last two decades of Cadillac's first 100 years of making quality automobiles.

The compiler of  The (new) Cadillac Database© regrets the time it has taken to upload the photo pages for what he considers to be the "modern" Cadillacs.  Even though many of them now are 30-35 years old, still, in his eyes, they do not belong to what he perceives as Cadillac's "Golden Age", extending only through the first seventy years of production.

At last he has found time to scan his own copy of the prestige catalog and some factory photos for this model year.  Please enjoy the images and don't hesitate to point out any errors or omissions.


Cadillacs of 1977 were known
as the 75th Anniversary models



The easiest way to ID most 1977 models is by looking, again, at the front grille. This year, there are five rows of ten, rectangular "egg-crate" openings; an additional three rows of three openings flank the license plate frame, below the central bumper division . The Cadillac name, in script, graces the top RH side of the grille shroud (as you face the car).  This grille design is used only on the  De Ville and (some) Fleetwood models; the Eldorado and Seville both have separate front clip identities. 

The  De Villes  feature a simple,  mono-tone, free-standing crest, while the Fleetwoods and the new Seville have the well-known, stand-up wreath and crest

Additional information and photos of the 1977 models and the related sales literature may be found  in The (New) Cadillac Database© sections entitled "Descriptions and Specifications of Cadillac Cars 1976 - 1997",  "Cadillac and La Salle Sales Literature 1975-1979" as well as in the appropriate "Dream cars" section.  Further recommended reading includes:

Standard Catalog of Cadillac, 1903-2000 edited by James T. Lenzke, © 2000, published by Krause Publications, Inc., 700 E. State Street, Iola, WI 54990 [ISBN #0-87341-925-1, Library of Congress #91-61301].  An updated version covering Cadillacs through 2005 was edited by John Gunnell that year.

Images below are from factory merchandising brochures for that year.  The various models are shown in the same order they appear in the white-covered prestige brochure for the Fleetwood Brougham, Coupe de Ville, Sedan de Ville and Cadillac limousines, as well as the two individual ones for the Seville and the one for the Eldorado.

According to the product brochure, Cadillac for 1977... is ...the next generation of the luxury car.  The makers claimed to have created  an entirely new car.  There was a new body, a new chassis, a new suspenion system, a new motor, more usable trunk space and more legroom and headroom in DeVille models. These changes included a return to slightly more angular lines, a new, lower and wider rectangular grille and a distinctively new rear clip.  Tail-lights resembled those of 1969, but with a more angular, sloping design and etched wings-and-crest motif on the glass.  Other new items included the instrument board,  radio selections, seat/shoulder belts and fully-framed door glass.  Interior designs too were all new.

Bold new lines and distinguishable front and rear clips set the '77 models far apart from those of prior years;  the car  featured color-coordinated  wheel disc centers, like the 1976 Eldorado, and the Fleetwood name plate on
the front fenders, below the center molding.



Easy ID


New, rectangular "egg-crate" grille openings this year; there were five rows of ten
openings above the front bumper and an additional three rows of three,  flanking the
license plate frame, below the central bumper division. The Cadillac name,
in script, graced the top RH side of the grille shroud (when facing the car). 

77CadID.jpg (23406 bytes)     77TailID.jpg (19063 bytes)     77rrClp.jpg (17557 bytes)
Left: flanked by two vertical, rectangular, clear-lensed turn signal lamps and paired rectangular
headlamps, this year's rectangular grill comprised rectangular openings (egg-crate style)
Right: sloping tail light housings were new this year and bore a slight resemblance to those of
1969; a "winged crest" emblem decorated the center of the red glass reflector

DeVille models featured a mono-tone, free-standing crest, while the
Fleetwoods had the well-known, full-color, stand-up wreath and crest



Fleetwood Brougham


77FltBrg1.jpg (15431 bytes)     77FltDetl.jpg (16311 bytes)
The Brougham this year had 4-wheel brakes and, like other models in the range, a brand new
7.0 liter engine, as well as automatic level control; a color-matched Tuxedo Grain roof covering
added an elegant touch, as did the opera lamps and Brougham script mounted on the sail panels

    77FltBrgi.jpg (6846 bytes)
This is one among many hues of   an all-new Florentine velours fabric; this one is named medium
saffron; it was available also in light gray, dark blue, medium sage green, light yellow gold, light
buckskin and claret; also offered were a new, smooth-finish Dover fabric in black, dark blue,
light buckskin and claret; leather for seating areas only came in 11 different shades

77FrtGrlBrg.jpg (22019 bytes)    77FrtID.jpg (26852 bytes)


Two survivors found on Internet in 2014



Coupe de Ville



77CdV3.jpg (24856 bytes)    77CdVi.jpg (9557 bytes)
The Coupe de Ville continued to be the leader in sales; this year there was a space-saving, stowaway
spare tire and a stand-up, mono-tone Cadillac crest; interiors trim selections were many, including Aberdeen
cloth  as seen above, right,  in yellow gold ; other colors available were  dark blue, medium saffron and claret;
a more traditional, ribbed Dynasty cloth was an alternative option, as were 11 shades of leather (for seating areas)

77CDV2.JPG (9827 bytes)
Factory issued promotional photo

79cdv.jpg (23717 bytes)    79cdv0A.jpg (10558 bytes)
Factory promotional color photo showing the regular Coupe de Ville

Nice setting for a lovely survivor



Sedan de Ville


77SDV.JPG (8731 bytes)
Factory issued promotional photo

77SdV3.jpg (28216 bytes)    77SdVi.jpg (6734 bytes)
Redesigned for moere effcient use of space, this year's model offered more legroom and headroom in the rear passenger area;
Right: the interior trim used here is white leather (for seating areas only); other hues included black, antique light blue, antique
medium sage green, antique light yellow-gold, antique light buckskin, antique medium saffron, red and claret;
however, like for the Coupe de Ville, buyers could select the less costly Aberdeen and Dynasty cloth selections



Cadillac Limousines


77FltLim1.jpg (40435 bytes)    77FltLimi.jpg (6070 bytes)
Seen regularly in front of embassies, airports and at major social functioons, the Cadillac limousines could accommodate up to eight
persons including the driver; appoinments were luxurious as seen in  the interior view, right, trimmed in dark blue Florentine velours;
light gray or black Dover cloth were another option;  traditionally, the seating in the driver's compartment was black leather (seating areas);
a glass partition separated driver and passengers in the formal version; twin auxiliary seats ("jump" seats)  were common to both models 



Special Editions


77dElg.jpg (10177 bytes)


This year featured a couple of special editions:  the DeVille d'Elegance and the Brougham d'Elegance
[between you and me Elegante would be a more correct use of French, as in Seville Elegante1]
The customl Brougham had special contoured pillow-type seats trimmed in rich Florentine velours
cloth in light gray, dark blue, light buckskin and claret; there were  50/50 front seats, three
assist straps and door pull handles; on the outside were distintive accent striping, turbine
vaned wheel discs, a full-color crest and the d'Elegance script nameplate on the sail panel

78BrgElgi.jpg (19411 bytes)
Right: Brougham d'Elegance interior
in medium saddle leather (seating areas only)


The De Ville d'Elegance had similar appointments; upholstery offered was Medici cloth in claret,
medium saffron, dark blue, and light buckskin; optionally available was the Cabriolet roof in
13 coordinated colors; again the sail panel bore a full-color Cadillac crest and d'Elegance script

78DvlElg.jpg (19988 bytes)    77SpecElg.jpg (26144 bytes)
Left: Interior of  DeVille d'Elegance in dark green Random velours
Right: Cabriolet roof option with Coupe de Ville d'Elegance


1 Elegance is a noun; it has the same meaning  in French and English; the French  d'  (short for de) means "of", i.e. DeVille of Elegance,
   Brougham of Elegance. Linguistically more correct would have been DeVille Elegante or Brougham Elegante (i.e Elegant DeVille or
   Elegant Brougham
, as in Seville Elegante!




77EldGrl.jpg (20614 bytes)    77ElGrl2.jpg (27351 bytes)
Eldorado grille has four rows of SIXTY(!), rectangular openings (RH image shows only LH of grille); an additional two rows of
these narrow openings flank the license plate frame, below the central bumper division.   E L D O R A D  O  name appears in block
letters across the front hood panel, above the grille; vertical "winged crest" emblem adds flair to vertical chrome fender extensions 

77ElFrt.jpg (32029 bytes)    77ElRR.jpg (18223 bytes)
Tail has wreath and crest in center of trunk lid base and Eldorado in script on the RH side;
on the red rear side lights the name ELDORADO appears in white block letters

77EldCop.jpg (30277 bytes)    77DvElgi.jpg (18746 bytes)
Left:  one of 21 exterior colors on the palette for 1977; this one is Frost Orange Firemist;

77Eldi.jpg (19804 bytes)    77DvEldi2.jpg (9669 bytes)
Interiors came in seven shades of smart Edinburgh plaid cloth
or in leather (for the seat inserts) in solid or 2-tone combinations


Eldorado Custom Biarritz

77EldWht.jpg (24020 bytes)    77EldCus.jpg (22236 bytes)
According to the company's merchandising literature, the dash and spirit of yesterday's convertible takes shape in today's Eldorado
Custom Biarritz
; the rear portion of the roof and the roof quarters are covered with padded  Elk grain vinyl, dropping in a forward slanting spear
pointing to the door handles;  on the sail panels are slim opera lamps and the Biarritz script; pin striping further accents the creases
along the entire length of the belt and the wheel cover centers match the car color;

77ElCusi2.jpg (20132 bytes)    77EldCusi.jpg (23969 bytes)
Interiors are trimmed in soft, supple Sierra grain leather (seating areas)
and the 50/50 seats feature a contoured pillow-style design in matching tones

77EldRain.jpg (21126 bytes)    77EldRf2.jpg (13585 bytes)    77EldRR2.jpg (24728 bytes)



Cadillac Seville


77SEVid.JPG (23371 bytes)    77SvlGrl.jpg (24195 bytes)
The Seville front grille is narrower than that of the Eldorado; it comprises has four horizontal and thirty-four
vertical zones (see RH image),  plus two more horizontal and eight vertical ones on either side of the license plate
frame; the Cadillac name appears in script at the top,  far RH side of the grille shroud

77SvlDtl.jpg (18155 bytes)    77SvlRR.jpg (17844 bytes)
Rectangular headlamp housings are angled to correcly direct the light beams;
Right: in the rear were new, engraved tail light emblems (wing and crest)

77SvlRed.jpg (27871 bytes)    77Svli.jpg (15686 bytes)

77Svl3.jpg (24680 bytes)    77SvlDr.jpg (23829 bytes)    77Svli3.jpg (18282 bytes)

77SEV.JPG (12672 bytes)    77SvlFac.jpg (24691 bytes)

77SvlRoof.jpg (13655 bytes)    77SvliRR.jpg (6947 bytes)    77SvlTrk.jpg (28704 bytes)
Left: standard Seville had Elk Grain   padded roof covering; a full-metal, painted roof was a cost-free option
Centre: rear compartment of a Seville, this one trimmed in antique yellow gold leather (foer the seating areas)
Right:  despite new, compact design, Seville still offered plenty of useful trunk space

77SvlDash.jpg (27678 bytes)    77SvlCrst.jpg (21158 bytes)
Seville instrument panel (left) and full-color, stand-up wereath and crest (right)



Details and convenience options


  77CrnLgt.jpg (15325 bytes)    77Dash.jpg (26901 bytes)    77Belts.jpg (15475 bytes)
Left: the instrument board on Fleetwood and De Ville models
Right: cornering lamps, Fleetwood stand-up wreath and crest

77reclin.jpg (19007 bytes)   77recli3.jpg (16413 bytes)    77recli2.jpg (19550 bytes)     77PwrSwi.jpg (7111 bytes)
First three images:  power reclining front passenger seat;
Right: switches for power windows on driver's door panel; power seat switchaes are on the driver's arm rest

77SunRuf.jpg (19055 bytes)    78Astro.jpg (18110 bytes)
1977                                                1978
Left: electrically-powered sliding roof panel gave supplementary fresh air ventilation [note that  the same, blonde model wearing a
different outfit was photographed in the same pose, at the same location (right) but in a different car for the 1978 product brochure ]

       77Engn.jpg (21627 bytes)    77Trk.jpg (21069 bytes)
Left:  New 7.0 liter engine for 1977
Right: trunk space is never at a premium when you drive a full-size Cadillac

New 1977 models coming down the line




Return to The (New) Cadillac Database© Index Page
or go back to the Cadillac photo index page to pick another year
or go to the  La Salle photo index page


© 1996, Yann Saunders and the Cadillac-LaSalle Club, Inc.
[ Background image:   1977 De Ville series front clip ]