[ last update: 04.09.2014 ]       

The (new) Cadillac Database©

Photo Pages


Return to The (New) Cadillac Database© Index Page
or go back to the Cadillac photo index page to pick another year
or go to the  La Salle photo index page


The easiest way to ID most 1974 models is by looking, again, at the front grille. This year, on the DeVille, Calais and Fleetwood cars (except for the Eldorado and Seville models), there are four rows of sixteen, almost square openings above the front bumper, and an additional two rows of three openings each side of the license plate holder.

Badges and nameplates

Some models in the range have the traditional Cadillac wreath and crest emblem in the center of the front hood and rear deck lid (e.g. Fleetwood 75). 

Others have the distinctive, stand-up wreath and crest in front (e.g. Fleetwood Eldorado coupe, Custom Cabriolet coupe and the Fleetwood Eldorado convertible).

The Sedan de Ville, Coupe de Ville and Calais models feature the regular Cadillac "V" and crest emblems on the front hood and rear deck lid.

Custom editions in the DeVille series have a new, see-through, stand-up crest on the hood, combined with the standard "V" and crest emblem on the trunk lid (e.g. Coupe de Ville d'Elégance and Sedan de Ville d'Elégance); those names appear also in script on the roof sail panel, whether or not a Cabriolet vinyl roof covering is applied. 

The Fleetwood Brougham has a wreath and crest affixed flat in the center of the front hood and the name Fleetwood, in script, on the front fenders, just below the mid-body rubbing strip; the name Brougham, also in script, appears on the roof sail-panel, just behind the almost vertical opera lamp. 

The bespoke Brougham d'Elégance model has a stand-up wreath and crest on the hood, a padded elk-grain vinyl roof with the name Brougham d'Elégance set in the sail panel, and special turbine-blade wheel discs.

The equally luxurious Fleetwood Talisman also has the a stand-up wreath and crest on the hood, the padded elk-grain vinyl roof with the name Fleetwood Talisman set in the sail panel, and special wheel discs.

For video freaks, here's an original movie commercial I found on You Tube.   Unfortunately, I cannot guarantee it will be always viewable here.


(Very) Easy ID


This year, more than half the front clip is taken up by the newly designed front grille, made up of only four rows across and sixteen rows down of large, almost square "egg-crate" openings. The upper grille is flanked on either side by horizontally paired, round headlamps in square housings and vertically paired, wrap-around park and turn signal lamps. Those paired, wrap-around lamps are the dead giveaway for all 1974 cars except for the Eldorado coupe and convertible. 

Below the bumper, on each side of the license plate holder, are two more rows of three grille openings. Nowhere on the front clip is the name Cadillac to be seen; you have to guess these are Cadillacs ...and THAT's not too hard!

74grlID2.jpg (25145 bytes)    74FrtID1.jpg (27868 bytes)
LH: 1974 Cadillac Fleetwood front clip - except Eldorados
RH: special edition DeVille models have stand-up, see-through

74FrtID5.jpg (48976 bytes)    74grlID.jpg (29241 bytes)    74FrtID2.jpg (51267 bytes)
Parking, turn-signal and cornering lights make up a block of two distinct units that wrap around the front corners of the car.
It is the easiest way to distinguish a 1974 Cadillac from any other year; in the rear, however, spotting the precise model year
is far from easy because the new rear clip appears for the next three years in a row: 1974, 1975 and 1976

74TailID2.jpg (17506 bytes)    74TailID3.jpg (20498 bytes)    74TailID5.jpg (13615 bytes)

75rrID.jpg (13026 bytes)    76Dvrr.jpg (8135 bytes)
    1975                                                                  1976

As you can see here, rear clips on 1974, 1975 and 1976 DeVille and Calais models are basically identical, which makes it almost impossible to distinguish
these different year models, when viewed from the rear; the Fleetwood hood and trunk  again carried a wreath and crest, whereas the DeVille and Calais cars 
sported only the traditional "V" and crest; note the urethane "fillers" in the "crumple zone",  behind the vertical bumper ends! These were not very durable

Annual Auto Show, Chicago venue


Additional information and photos of the 1974 models and the related sales literature may be found  in The (New) Cadillac Database© sections entitled "Descriptions and Specifications of Cadillac Cars 1966 - 1975",  "Cadillac and La Salle Sales Literature
1970-1974" as well as in the appropriate "Dream cars" section.  Further recommended reading includes:

Standard Catalog of Cadillac, 1903-2000 edited by James T. Lenzke, © 2000, published by Krause Publications, Inc., 700 E. State Street, Iola, WI 54990 [ISBN #0-87341-925-1, Library of Congress #91-61301].  An updated version covering Cadillacs through 2005 was edited by John Gunnell that year.

Images below are from factory merchandising brochures for that year.  The various models are shown in the same order they appear in the white-covered prestige brochure for 1974, as well as the two other, smaller catalogs entitled Cadillac 1974 and Any Way you Look at it....

According to the prestige product brochure, the 1974 Cadillac is   More than ever... America's Number One Luxury Car.   Buyers had a choice among sixteen different models (that number includes the special, custom editions).   There were the luxurious Fleetwood Brougham sedan, the custom Brougham d'Elégance, the custom Fleetwood Talisman, the flagship Fleetwood 75 sedan and limousine, the Eldorado Coupe, the Custom Cabriolet and the Convertible, the  family oriented Sedan de Ville and the ever popular Coupe de Ville, the special Coupe de Ville d'Elégance, Sedan de Ville d'Elégance, the Coupe de Ville Cabriolet and Coupe de Ville d'Elégance with Cabriolet Roof. At the low end of the price range were, again the Calais coupe and Calais sedan.


Fleetwood Brougham


74FltBg.jpg (23520 bytes)    74FlBgi.jpg (14822 bytes)
A Cadillac in the grand manner, this year's luxurious Fleetwood Brougham  offered a choice of interior trim and finish:
there was Morocco, an ornate matelassé  [mattress] cloth, or Medici crushed velour, and supple Sierra grain leather
in any of nine colors (shown above, right, is Terra Cotta to match the Terra Cotta Firemist body finish)

74FlBgID.jpg (15294 bytes)
Brougham roof sail panel ID

74BRG.JPG (8691 bytes)
A survivor


Special Editions

Pictures in the top two rows, below, show the lush interior
trim of the special edition Fleetwood Talisman

    74FlTali.jpg (20107 bytes)    74Tali3.jpg (24948 bytes)
Front seat console closed (let) and open (right)

74FlTali2.jpg (20506 bytes)    74FlTali5.jpg (21725 bytes)
Rear seat console closed (let) and open (right)

74BgDelgi.jpg (15459 bytes)
This is the luxurious interior of the
special edition Brougham





Cadillac Limousines


74Fl75.jpg (30427 bytes)    74Fl75i.jpg (15105 bytes)
Space and stature always symbolized Cadillac's Fleetwood limousine models, the only American-made car to be designed and built as such;
the sedan version could accommodate up to nine persons including the driver, three of which occupied the large, fold-up auxiliary seats with
comfortable seat backs; appointments were always luxurious, as seen in  the interior view, right, trimmed in dark blue Medici velour; 
other options included gray Potomac cord, or Morocco cloth,  being an ornate matelassé material available in black or medium saddle. Leather
bolsters and trim were still available but soon would be giving way to vinyl; traditionally, the seating in the driver's compartment was black
leather; an electrically-operated  glass partition separated driver and passengers in the formal version; a landau top could be
ordered,  giving for more privacy to rear seat occupants; it did away with the quarter window and was decorated with imitation landau bars.






Vertical "egg-crate" grille openings this year, were far greater in number than the large, square ones in 1973;
this year there were four rows of one hundred-twenty openings above the front bumper and an additional (visible)
two rows of ten identical openings flanking the license plate frame, below the bumper. The
Cadillac name, in script, graced the top RH side of the grille shroud (when facing the car).

74ElFrt.jpg (24275 bytes)

  74ElGrl1.jpg (26756 bytes)     73FlElID2.jpg (10853 bytes)     
1974                                                                            1973

Left:  flanked by paired rectangular headlamps, this year's Eldorado grille
comprised one-hundred twenty main rectangular openings (in the "egg-crate" style)

74TailID.jpg (27570 bytes)
This rather dark image is the best I can do;
it is taken from the prestige product brochure


The coupe

74ElCp.jpg (21832 bytes)    74ElCpi.jpg (21726 bytes)
Here is the Eldorado coupe in Victorian amberinterior upholstery selections, include Mohawk, a three-toned
cloth fabric,  shown here in medium saddle, with saddle-colored Meridian fabric bolsters and trim; these two
combinations are available also in black, dark blue, medium jasper, medium gold and terra cotta; or a buyer
may choose from among fourteen different leather tones,  as also Medici velour in dark blue, amber or terra cotta

74ElRuf.jpg (17024 bytes)
The Custom Cabriolet version features a padded elk grain
roof covering set off  by  a sheer chrome saddle molding


The convertible

74ElCv.jpg (27651 bytes)    74ElCvi.jpg (14740 bytes)
Seen here in Cranberry Firemist, the standard Eldorado convertible interior is trimmed in leather
in dark blue, medium jasper, antique light sandalwood, saddle, gold, terra cotta, scarlet, black and white (shown here);
when ordered in white, six different carpet colors were available to match exterior paint colors




Sedan De Ville


74SdV.jpg (20296 bytes)    74SdVi.jpg (19411 bytes)
Cadillac offered fifteen new colors this year, including three non-metallic hues (Jasper, Apollo yellow and Conestoga tan);
the car is shown here in Pharaoh Gold Firemist with a gold padded vinyl roof; luxury trim touches include distressed
pecan wood-grain vinyl and a soft pillow design on door panels; the firm vaunted "an impressive new range of colors
and materials for upholstery and trim; Maharajah was a multi-colored pattern materiel and Mardi Gras an
exotic velour; leather interior trim was available in fourteen combinations including gold, as shown.

74BRG2.JPG (9614 bytes)
A survivor




Coupe de Ville


74Cdv.jpg (21943 bytes)   74CdVi.jpg (22088 bytes)
The new Coupe de Ville is shown here in Persian Lime Firemist with optional white, padded vinyl roof; the trim on this car is the
previously mentioned Maharajah, an ornate, multi-colored material available in dark blue, saddle, gold and terra cotta with matching
leather bolsters and trim; also available was Mardi Gras, a 2-toned striped velour (the first velour offered in a De Ville series
car); full leather trim was also available in any of fourteen shades and combinations

74CDVPC.JPG (10213 bytes)   74CDV2.JPG (9709 bytes)
These are factory publicity postcards


DeVille Special Editions

 74CdvRuf.jpg (16493 bytes)
This photo shows the special Coupe de Ville d'Elégance
with its custom Cabriolet roof; it features a Cadillac crest

and D'Elegance script nameplate on the sail panel

74DvSpeci.jpg (20815 bytes)    74DVSpi2.jpg (22891 bytes)
These specially trimmed interiors are available in both the Sedan de Ville d'Elégance and Coupe de Ville d'Elégance;
identified by a new, stand-up, see-through crest (below, far right) and accent striping on the hood, sides and rear deck, these
special editions also have storage pockets on the front seat backs, deep pile carpets and matching, protective floor mats;  the
D'Elegance name appears in script on the roof sail panel, whether or not a Cabriolet vinyl roof covering is applied. The
material shown here is striped, 2-tone Mardi Gras velour (the first velour offered on DeVille models) it is matched with
leather; apart from the shades shown here (white on black and  medium amber), also available were terra cotta and dark blue

74CDvSpi.jpg (7797 bytes)    74DvCabRf.jpg (7664 bytes)    75CabriCrst.jpg (8643 bytes)
De luxe padded door panels and quarter panels (on the coupe) further
set off the d'Elégance interiors; the Cabriolet roof available on the
Coupe de Ville d'Elégance features a chrome saddle molding; both

models have the see-through, stand-up crest (far right)






The Sedan

74CalSd.jpg (24326 bytes)
Calais bodies are strikingly similar to the Sedan de Ville and Coupe de Ville; only the Calais nameplate
on the rear fenders and the  less expensive interior trim [with vinyl areas instead of leather] allow the casual
observer to distinguish between the entry-level Cadillacs and the more luxurious DeVilles and Fleetwoods

Survivors are not often encountered


The Coupe

74CalCp.jpg (18670 bytes)    74Cali.jpg (21461 bytes)
Th Calais sedan [top] is shown in Canyon amber; the coupe [above] is painted Apollo yellow; the same ornate
Mimosa cloth trim in black, dark blue, medium jasper (shown) and medium gold is used for both examples;
also available was expanded vinyl to give that luxurious look; it was available in antique medium saddle or black




Details and convenience options
(not all of them are illustrated)


74Dash.jpg (27364 bytes)    74StrWhl.jpg (21308 bytes)    74Tilt.jpg (15675 bytes)
Instrument panel and steering wheel; drawing at right illustrates its tilt and telescope features

74SunRuf.jpg (24487 bytes)
Electrically operated sunroof was available on the Fleetwood Brougham, the Eldorado coupe
with vinyl roof and the DeVille and Calais models when ordered with the optional vinyl roof finish

74PwrSwi.jpg (18616 bytes)    74Litr.jpg (16301 bytes)
Left: on the driver's door armrest are power window switches with an override
control, the LH rear-view mirror toggle and the power door lock switch ;
Right: his handy litter basket did not encroach too much on passenger leg-room 

74Vanty.jpg (16819 bytes)    74DualCmf.jpg (3840 bytes)
Left: the ladies appreciate the lighted vanity mirrors on both the driver
and passenger side [passenger side only on Eldorado convertible]

Right: Dual-comfort front seats are standard on the Fleetwood Brougham
and optional on the Eldorado and De Ville models

    74TrnLgt.jpg (14712 bytes)    74TwiSent.jpg (20838 bytes)    74Trnk.jpg (18684 bytes)
Left: cornering lights are useful for night driving; combined with the Twilight Sentinel (center) it automatically lights path from car
Far right: Spacious Sedan de Ville trunk [and others too]; power trunk release and pull-down are featured




Return to The (New) Cadillac Database© Index Page
or go back to the Cadillac photo index page to pick another year
or go to the  La Salle photo index page


© 1996, Yann Saunders and the Cadillac-LaSalle Club, Inc.
[ Background image:   1974 De Ville series front clip ]