1    2    3
1.  Crest from cover of  1916 product booklet
2.  Very martial emblem from a Cadillac product catalog of 1918-19
3.  The simple crest in a circle is from the 1921 Accessories catalog

  4
4.  The ornate crest and design above is from a 1922 product folder

5    6    7
5.  This one is from a 1924 catalog
6.  This one was brought to my attention by the Cadillac-LaSalle Club of  New Zealand;
the banner reads Standard of the World; I would date it in the mid-twenties
7.  This is from a 1927 Xmas invitation from a Cadillac dealership

8      9         

10      11

12      13

14      15
Crests 8 to 15 are from issues of  The Crest,
an in-house publication, from the late twenties and early thirties

16
Ornate design from a 1928 merchandising item

16a   16b     16c
These emblems designate Cadillac multi-cylinder engine types on product advertisements of 1931

17
This crest is from the rare and beautiful
1930 Fleetwood portfolio-catalog

17a
"Silver" emblem from 1932 prestige catalog cover

18    19   20
These three crests (18 - 20) are from the equally rare 1933 Fleetwood portfolio-brochure

21
21.  This decorative shield was used in 1935 ads and literature

   
Left: this crest was used on a Cadillac ad of 1935
Right: this one is from the cover of the 1937 V-12 product catalog

22    23    

24   25

26     27
Emblems 22 to 27are from magazine advertisements for the second-generation Sixteens of 1938-40.

27a
This one is from a 1940 literature item

28    29
28.  The gold embossed crest is from the catalog of  Fleetwood models for 1939
29. This crest was used in Cadillac merchandising during WW2

30    
This one was used in 1941

31    32     33

34    35    36  
Crests 31 to 33:  All these are from magazine advertisements for the 1941 Cadillac

37    38    39
Crests 37-39 are from magazine ads for the 1942 models

40    41    42

43    44    45

46    47    48

49    50    51

52    53    54

55   56    57
  Crests 40-57 all are from WW2 ads depicting Cadillac war procuction
of tank motors and transmissions, as well as aeroplane engine parts

58    59
58.  A simple, sober wartime ad
59.  Crest from 1943 transitional ad

60
60. Cadillac craftsman with crest and motto,
Craftsmanship a Creed, Accuracy a Law,
was seen on company advertising in the twenties;
this one is excerpted from a 1943 product catalog

   
1946

1951

1953

1954

1957

A series of  large placards like these [circa 24x36") was made in 1977
to commemorate Cadillac's 75th anniversary; the three above are from the collection
of Lewis Jenkins in North Carolina.  For many years, my Cadillac toy show
room exhibited a similar one that read Cadillac - on display in our showrooms

Large crest cut-outs like this one (circa 24x36")
were used to decorate dealer showrooms in the late seventies
This one is from the Lewis Jenkins collection, N. Carolina

1979

  
Emblem from 1983 literature item (left) and 1984 (right)

From the 1996 Catera catalog
...a red duck that zigs into the Cadillac crest

Crest from the 2001 product catalog