[ last update: 04.17.2014 ]
The (new)
Cadillac Database©
Photo Pages
Cadillac
1939
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Unless otherwise specified all photos
and illustrations are from Yann Saunders'
collection of Cadillac photos, advertisements and product catalogs,
reproduced courtesy of the Cadillac Motor Car Division and the Cadillac-LaSalle Club
Apart from the La Salle models for 1939 and the bespoke V-16 line that remained basically unchanged from 1938 until production ceased in 1940 (and which you may admire by clicking on the appropriate underlined text in this paragraph), Cadillac offered three other distinctive series of models in 1939. These were the entry level Series 61, the mid-level Series "Sixty Special" and the plush and splendid Fleetwood line. The various models in these three lines are illustrated below.
The Cadillac "Sixty Special" and Sixty-One" models were combined and described in two separate brochures. One was a small (6x9") 2-tone, 12-page catalog, shown below.
The other was a larger (9½x12½"), more luxurious, full-color, 16-page catalog with a black cover depicting an olive green "60 Special" sedan, at night, with its doors open and a lighted interior.
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The superb "Fleetwood" models were described in a lavish, spiral-bound catalog, measuring 14x16½" and comprising 32 pages. The blue-gray cover was titled "Cadillac Fleetwood"; it was embossed with a golden crest that said it all. "Presenting America's Most Distinguished Motor Cars", read the title page. These were "The New Cadillac Fleetwoods in Twelve Magnificent Body Styles". The copywriters went on to assert that "...there is no longer any question as to motor car supremacy, for Cadillac stands uniquely alone". Is it surpassing, therefore, that these cars should have been built in 1939, the year of my birth? I ask you!
A definite change of styling will be witnessed in the frontal area of these new models, compared with the narrow, vertical look of preceding Cadillacs. The new front grille wraps around the nose of the car; it is made up of fine, horizontal, narrowly-spaced chrome strips with a single vertical divider bar. On either side of the grille are two decorative and so-called "catwalk" grilles; the narrowly-spaced bars on the latter are placed vertically, artistically offsetting the horizontal theme of the grille. The sleek look of these new models was accentuated by the very long tear-drop headlights mounted high on the hood side panels.
Running boards had begun to disappear in 1938, with the launching of Bill Mitchell's brain child, the first Series "Sixty-Special"; in 1939 they remained an option on some models. The rumble-seat became a thing of the past; mothers-in-law got to stay at home! Two-seater styles were fitted with a small, full width auxiliary seat or two small, folding side-mounted seats.
Once again the easiest way to distinguish the 1939 models from the rest is to look at the front clip with its decorative, narrowly-spaced catwalk grilles. Although that theme was used again in 1940, the later models featured distinct spaces between the catwalk grille bars.
Additional information on the 1939 models and the related sales literature may be found in The (New) Cadillac Database© sections entitled "Descriptions and Specifications of Cadillac Cars 1938 - 1945", "Cadillac and La Salle Sales Literature 1935 - 1939" and "Dream Cars of 1937 to 1939" Further recommended reading includes:
The "Standard Catalog of Cadillac, 1903-2000" edited by James T. Lenzke, © 2000, published by Krause Publications, Inc., 700 E. State Street, Iola, WI 54990 [ISBN #0-87341-925-1, Library of Congress #91-61301].
The artist's views, below, are arranged according to Series and to the rarity of each model, in ascending order, within that Series.
Series 61
126" wheel base chassis
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Series 61, Commercial chassis
156" wheel base chassis
Cadillac continued to supply the so-called "commercial chassis" to independent coach builders of which the majority were in the ambulance and funeral trades. In 1939, 237 units were delivered
Series 60 "Special"
127" wheel base chassis
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Series 75, "Fleetwood"
141¼" wheel base chassis
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Inviting rear compartment was separated by a partition and wind-up glass division |
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Rear seat of this sedan; note the plain door panel design |
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Rear compartment design is very similar to style #7519; access was through wide doors at right |
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The rear seat of the formal sedan with its discreetly enclosed rear quarters |
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At each end of the front seat back, are handy grab handles |
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Plush rear compartment offers privacy of blank rear quarters |
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All-leather seating in this model is plain and weather resistant |
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Coupe interior with two, small, folding seats |
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Convertible coupe interior with two, small, folding seats |
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This coupe has a full-width rear seat |
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Most "75" interiors were as plush as this one |
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Series 75, bare chassis
141¼" wheel base chassis
Cadillac continued to supply bare chassis to independent coach builders. In 1939, thirteen of them were delivered.
Series 75, Commercial chassis
161" wheel base chassis
Cadillac continued to supply the so-called "commercial chassis" to independent coach builders of which the majority were in the ambulance and funeral trades. In 1939, 28 of these chassis were delivered
Details
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© 1996, Yann Saunders and the
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[ Background image: two views of 1939 Cadillac front clip ]