[ last update: 01.24.2013 ]

The (new) Cadillac Database©

The Cadillac Eldorado Brougham
1957 - 1960

Part 3
Brougham Abroad

Being some reflections on the styling prototype shown at Paris in 1955
and the gradual completion of the production prototype


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Soon after the excitement of the 1955 Motorama had waned, work began on the Brougham production prototype. Initially, the car was planned with single headlights and a full-sized car was built. The rare photos, here, of that initial prototype with dual headlights in lieu of the quads that were used on a modified prototype (as well as the production models) are from the exceptional Eldorado Brougham photo collection of my long-time friend, Jean-Michel Roux.  On the frontal view, below, top row, right, note the absence of the horn trumpet grilles below the single headlights.



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These photo [#11355 on the left] were taken by La Rue on June 22, 1955; they show the proto with a pair of
stand-up "wing" mascot [seen also in the top row, right]; the latter would grace the regular '57 Cadillac models
[ These photos from the late Dave Holls collection and Self Starter annual, 1998 ]



The 1957 prototype interior nearing completion in late 1955




In the fall of 1955, the car was almost ready for the trip to Paris.  The progress made up to that time was duly recorded by GM styling photographer Mr. Madler on September 12, 1955.  The rare photos below also are from Jean-Michel's incredible collection.


Front and rear clips of the 1957 production cars remained almost unchanged after September 1955
 [Photos: left #11789 and right  #11792]

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Photo 2:  note the special   door lock mechanism integrated into the body sill, just behind the front seat [Madler photo #11793;
Photo 3  note again the lack of  any vertical door lock pillar, as was installed on the 1957-58 production models [Madler photo #11794]

1    2    3
Left: the prototype with dual headlight arrangement
Center: the same (?) prototype is now fitted with the quad headlights of the future production car
Right: the same (?) prototype now fitted with horn escutcheons and dash-mounted rear-view mirror  [Madler photo #11796]

Left:  inner door panel (RH rear door); they  were slightly different on the 1958 models [Madler photo #11799];
Center:  on this "dummy", wooden instrument  panel, none of the instruments were wired [Madler photo #11801]
Right:  note the locking "tab" or "toe" at the lower corner of the RH front door [Madler photo #11800]



Both the dual and quad head-lighted prototypes - the latter being shown at the 1955 Paris Salon - were non-runners, as was also the Brougham Town Car [see next chapter] shown also in Paris. On these cars, for example, the instrument panels were simple wooden forms with dummy instrumenty facias; none of the instruments were wired.

Photos, below, enthralled crowds gathered to admire the prototype Cadillac Eldorado Brougham at the Paris Salon in late 1955.



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LH photo is from an Italian Auto magazine (ZTV coll.)



The quad-headlight Brougham prototype returned to the USA, where it was shown at New York -  together with the Eldorado Brougham Town Car - in January of 1956.  At that time, the prototype was still devoid of the black bumper extension bullets and front fender nameplate [the bright spot on the front fender in the preceding, Paris photos is merely a light reflection].  The automatic headlight dimmer [Autronid-Eye] and rear view mirror were still mounted on top and in the center of the dummy dash pad.

The publicity photos below were taken just after the Brougham prototype returned from Paris.  The black "bullet" tips are still missing.  This is how the Brougham prototype looked at the New York show in January 1956.


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The revised "quad headlight" prototype appeared in a merchandising piece advertising GM's new Technical Center at Warren, MI.  The caption reads:
one of the first consumer products to reflect the futuristic styling and engineering influence of GM's new Technical Center is Cadillac's Eldorado Brougham


From the second quarter 1956 up to the time the Eldorado Brougham went into production and the first cars came off the line in early 1957, the prototype continued to undergo various styling and trim modifications. For example,  the rear-view mirror and automatic headlight dimmer unit were separated.  The former was relocated from the top, center of the dummy dash pad to the center of the windshield header bar; the latter took up a new position on the far left of the instrument panel.  A more secure door locking mechanism was conceived; it replaced the former, troublesome sill-plate mechanism.

The Brougham prototype was featured in many publicity photographs in the summer of 1956; some of them may be admired here.  Thank you, Jean-Michel Roux, for sharing them with us.


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(Left)  black bumper tips added...    (center) ....but still no rocker trim;  (right)  Fall fashions in '56

Black rubber bumper tips but no rocker trim nor nameplate




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Here is another rare factory publicity shot, in color; this one was
used, later, to advertise Reynolds aluminum products
Full-length rocker molding is still absent, as is also
the Eldorado Brougham nameplate



The penultimate trim modification was the addition of the front fender nameplate.  It was put on the front fenders on July 20, 1956.  The latter, final touch was duly recorded again by GM styling photographer, Mr. Madler [below is Brougham photo #14159].  The lighted ceiling of the styling studio is reflected in the upper part of the fender and you can see his camera and his (deformed) tripod in the lower, center part of the image.  Still to come was the stainless steel rocker panel trim extending from the rear door to the front wheel opening. This was added at the last minute.




Up to the last minute, also, the prototype retained the custom "sabre-spoke" wheels that had been used on many preceding GM/Cadillac show cars.   One of the last factory publicity shots was artfully modified in the design studio to show the car with the correct turbine vane wheels that were to be used on the production models.


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The Brougham now has the full length rocker molding and nameplate,
but the rear-view mirror and dimmer are still located on the dummy dash pad;
The color photo and detail (top row) is from the collection of long-time Brougham enthusiast,
Larry Muckey; it  appeared first in GM's Annual Report, 1957; the smaller photos
[lower row - and shot the same day] are from GM/Cadillac's PR Department




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© 1996, Yann Saunders and the Cadillac-LaSalle Club, Inc.
[ Background image: the Eldorado Brougham prototype of 1955-56 ]