[ last update: 07.20.2013 ] 

The (new) Cadillac Database

Cadillac and La Salle
Sales Literature

1975 - 1979


Return to The (New) Cadillac Database Index Page
or select appropriate year from table, below

 

Preamble 1902-1904 1905-1909 1910-1914 1915-1919 1920-1924 1925-1929
1930-1934 1935-1939 1940-1945 1946-1949 1950-1954 1955-1959 1960-1964
1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-2002

 

 

POST-1970 CADILLAC MODELS GENERATED MASSES OF PROMOTIONAL AND OTHER LITERATURE. INFORMATION HAS BEEN PROVIDED TO THE AUTHOR FROM MANY SOURCES AND HE HAS NOT HAD THE TIME TO MATCH UP DESCRIPTIONS WITH IMAGES. THESE  PAGES WILL NEED EDITING; THERE MAY BE DUPLICATE ITEMS

 

1975

(1) The American Answer, Seville color catalog, 8x11", 24 pp., comparing Seville with expensive imported cars.

(2) Now and then, an American Standard of the World, color catalog, 8x9", 12 pp., shows two old-timers and has modern limousine on rear cover.

(3) More than ever ... America's number one professional cars, large "V" and crest on front of orange car hood, title on white strip at right, 13x11",  8pp., pp.2-3 show three styles (hearse, limousine and ambulance), p.4 has exploded view of chassis, p.5 describes various features, p.6 illustrates four typical commercial vehicles, p.7 details the specifications {*}

(4) Prestige catalog, 1975 Cadillac ...A Standard for the World, in gold on white cover with large embossed crest above it.   Published for the  Japanese market [by Yanase], 9x12", 28 pp. incl. covers.  Models include Fleetwood Brougham, Fleetwood 75 limousine, Eldorado coupe, Eldorado convertible, Sedan de Ville, Coupe de Ville, Fleetwood Brougham Elegance [no photo]; has features, options, specifications.

Li75Jap.JPG (37452 bytes)

 

(5) Prestige catalog, Seville by Cadillac, embossed in silver on white cover, published for the  Japanese market [by Yanase], 9x12, 16 pp. incl. covers.  Only on the new Seville, features, options, specifications.

Li75JapSvl.JPG (37006 bytes)    Li75JapSv2.JPG (33530 bytes)

 

(6) 1975 advertising planner; a guide for Cadillac dealers nationwide

1473A.JPG (2709 bytes)    1473B.JPG (6078 bytes)

(7) Armbruster Stageway, color folder, 4 pages opening to 12x18", on Fleetwood, 6-door, 9-passenger stretched limousine {***}.

li_armb2.JPG (3394 bytes)
[ correct ??? photo ]

 

(8) Armbruster Stageway, color folder entitled The Armbruster Stageway Six-Door, Nine-Passenger Cadillac Fleetwood Limousine for 1975, 4-page color folder, 12x9" opening to 12x18", on Fleetwood, 6-door, 9-passenger stretched limousine. Black cover, with white lettering, framing a rear 3/4 view of black Cadillac Fleetwood Limousine parked on stone bridge. Includes four photos showing exterior and interior features{***}.

LI75ARM2.JPG (5239 bytes)

 

(9) Armbruster Stageway, portfolio, 12x9", light-cream color cover with maroon lettering and a gold embossed Armbruster/Stageway logo, three 4-page color folders included, each 12x9", black frame around each model,  1- The Armbruster/Stageway Six Door-Nine Passenger Cadillac Fleetwood Limousine [see preceding entry],  2 - The Armbruster/Stageway Six Door-Nine Passenger Chrysler Limousine, 3 - The Armbruster/Stageway Six Door-Nine Passenger Pontiac Limousine (black Cadillac, white Chrysler and black Pontiac). Original envelope, again with Armbruster "Coach" logo, has a border of green triangles

 LI75ARM3.JPG (2365 bytes)

 

(10)  Custom conversions by E&G Classics, Inc., USA - Manufacturers of Custom Chrome Auto Parts. Conversions available on Cadillac, Chevrolet, Ford, Lincoln and Pontiac bases. Six-page folder, non-color, 9x4", white cover with black letters and gold logo. Opens to 9x11",  four photos of window conversions and conversions on Chevrolet Vega, Ford LTD and Lincoln Continental, list of custom parts, reverse has four photos of conversions on Cadillac Eldorado, Chevrolet Caprice and Pontiac Grand Prix. Also included is a single sheet, 14x9", showing misc. conversion features (below)

LI75E&G.JPG (9334 bytes)

 

(11) From Formal Coach Corporation:  2 page color sheet, 11x9" on Eldorado Comstock Sport Wagon Pickup. Front of sheet has two photographs showing three-quarter front view of this Eldorado Sport Wagon in white and a three-quarter rear view of a red pickup model with white pickup bed. Reverse includes six photos of exterior and interior features.

(12) McClain Casket Car: A New Taste of Luxury with a Purpose, 6-page color folder, 4x9", black cover, photo of casket being loaded into a 1975 McClain Casket Car. Folder opens to 12x9" and includes three photos (casket car, removal car, flower car).

LI75MCLN.JPG (6486 bytes)

 

(13) Traditional Coach Works Ltd., Mirage Pick-Up De Ville conversions {***}

(14) Prestige color catalog on commercial cars, similar to 1974 issue, 10x12" {***}.

(15) Accessories folder, sepia and white, 4x6" closed, 6x9" open [available with minor creasing, $2.50]

[ image? ]

 

(16) Superior, Cadillac ambulance stiff folder, opens to 9x24" {***}.

(17) Introducing the kind of coach you've come to expect from Superior, hearse folder, 9x12", opens to 9x24",  gold-brown Crown Sovereign Landaulet, including view of interior, on cover, interior spread shows Sovereign Regal Landaulet on background of Landau bars, also with an interior view, rear cover shows Sovereign Landaulet, including two full rear views with open service door {*}.

li75supr.jpg (8065 bytes)

 

(18) Superior, catalog of Cadillac and Pontiac professional cars, 8x11", 16pp. {***}.

(19) Always Superior, large, full-color, single-sided folder, measuring 12x18", showing the Sovereign Regal Landaulet, the Sovereign Landaulet, the Crown Sovereign Landaulet, the Sovereign Landaulet and the Sovereign Limousine, as well as the Sovereign landaulet and limousine on Pontiac chassis; the remaining pages include many interior views (*}

(20) Superior in all Respects - 1975 Funeral Coaches,   fill-color catalog, 8xx11", 16pp., illustrates the Sovereign Regal Landaulet, the Sovereign Landaulet, the Crown Sovereign Landaulet, the Sovereign Regency and the Sovereign Limousine (*}

li75suhs.jpg (6117 bytes)

 

(21) When seconds count ... Count on Miller-Meteor Ambulances for 1975,   6-page fold-out in full color, 9x12", opening to  9x36", on the Criterion and Lifeliner ambulances, cover shows a railroad fire rescue in operation, cars shown are painted orange and white; interior views are plentiful; rear cover shows a cutaway view of a Criterion ambulance in lime green and white {*}

li75mmam.jpg (7299 bytes)

 

(22) From Wayne Coach Corporation,   a color catalog entitled Reflections of Excellence, Miller-Meteor Cotner-Bevington professional cars color catalog, 9x12", 28 pp. including half pages, gold covers, p.3 shows three hearse models, pp.4-5 depicts the Olympian hearse, pp.6-7 the Landau Traditional, pp.8-9 the Classic,  pp.10-11 the Citation, pp.12-13 the Eterna, pp.14-15 the Cotington Landau on Buick chassis, pp.16-17 the Cotington Limousine on Buick chassis; the remaining pages illustrate the interiors {*}.

li75mmhs.jpg (2548 bytes)

 

(23) A Portfolio of Classic Cadillac Motor Cars: Portfolio, 9x11. Gold portfolio, with brown lettering and emblem, contains four color plates of a 1913 Cadillac Touring car, 1930 Cadillac Fleetwood Landaulette, 1931 Cadillac Phaeton and 1932 Cadillac Convertible Coupe. This was a promotional mailed in Dec. 1974 with the slogan Then and Now . . . . An American Standard For the World. Comes with original mailing envelope and heavy cardboard protective sheet.

(24) S&S creations for 1975 by Hess & Eisenhardt entitled The S&S Professional Cars by Hess & Eisenhardt, 12 page color catalog, 10x13", brown and orange cover showing three-quarter front view of silver and black Hess & Eisenhardt S&S Victoria Hearse parked outside. Includes 20 photos (S&S Victoria Hearse on Cadillac chassis, exterior, interior, craftsmen at work on S&S Victoria, Park Hill and Park Row models) {***}

LI75HES3.JPG (4745 bytes)

LI75HES2.JPG (7041 bytes)    LI75HESS.JPG (9674 bytes)

 

(25) Fleetwood, Cadillac, postcard, 4x6. Front is three-quarter frontal view of brown sedan with tan Brougham roof. Reverse side is unused postcard.

(26) Fleetwood, Cadillac, postcard, 4x6. Front is three-quarter frontal view of brown Fleetwood Brougham with tan vinyl roof. Reverse side is unused postcard.

(27) Eldorado, Cadillac, postcard, 4x6. Front is three-quarter frontal view of cream colored Eldorado Coupe with blue Cabriolet roof. Reverse side is unused postcard.

(28) Eldorado, Cadillac, postcard, 4x6. Front is three-quarter frontal view of red Eldorado Convertible with red interior. Reverse side is unused postcard.

(29 DeVille, Cadillac, postcard, 4x6. Front is three-quarter frontal view of red Coupe DeVille with black vinyl roof. Reverse side is unused postcard.

(30) DeVille, Cadillac, postcard, 4x6. Front is three-quarter frontal view of blue Sedan DeVille with blue vinyl roof. Reverse side is unused postcard.

(31) Cadillac Exterior Color Selections: 6 part color folder , 4x6. White cover with black lettering and emblem. Folder contains twenty-one paint chips, including four Firemist Colors.

(32) Cadillac Exterior Spring/Summer Color Selections: 6 part color folder , 4x6. White cover with black lettering and emblem. Folder contains twenty-one paint chips, including five Firemist Colors.

(33) Cadillac for Nineteen Hundred Seventy Five: 6 part color folder , 5x8. White cover with gray and black lettering and multi-color emblem. Folder has one view of the new rectangular headlamps for 1975 models and is your invitation to test drive the new models in a special Sep. 19, 1974 preview showing. Comes with separate 5x8 card which is your chance to win a holiday in Acapulco and original mailing envelope.

(34) New Luxuries For Previously Owned Cadillacs: 8 part color folder , 9x4. Cover has art rendering of blue 1972 Coupe DeVille with black vinyl roof. Folder encourages you to make your 'new' Cadillac ownership a very personal affair by adding personal touch accessories. Fourteen renderings show exterior, interior and accessories.

(35) P. S.: It's never too late to add the comfort and convenience of Cadillac accessories: 12 part color catalog, 11x9. Cover is art rendering of woman walking two dogs beside blue Coupe DeVille with black Cabriolet roof. Seventeen renderings illustrate optional features that were available when you purchased your car.

(36) Fleetwood, DeVille, Eldorado and Calais, Then and Now . . . An American Standard For the World: 12 part color catalog, 9x10. Black cover, with white lettering, has side view photographs of the 1975 Eldorado Coupe and a 1932 355B Convertible Coupe. Fifteen additional photographs show the Fleetwood Brougham and Limousine, Sedan and Coupe DeVille, Eldorado Convertible and Calais Coupe and Sedan. Includes discussion.

(37) Fleetwood, DeVille, Eldorado and Seville, Two Kinds Of Luxury . One Great Name: 8 part color folder, 12x10. Cover is photograph of brown Seville Sedan with dark brown vinyl roof on grassy drive above gold DeVille Sedan with white vinyl roof. Two beautiful full page framed photographs show cars in outdoor settings. Thirteen additional photographs show exterior and interior views, including the Fleetwood Brougham, Coupe DeVille and Eldorado Coupe and Convertible. Includes discussion. Comes with separate 2 p (single-side printed) non color sheet, with photograph of Coupe, which compares Cadillac's Domestic new car retail deliveries for calendar 1975 to deliveries for the Lincoln Mark IV.

(38) Fleetwood, DeVille, Eldorado and Calais, Cadillac . . . A Standard For the World In American-Built Cars: 28 part color catalog, 9x10. White cover, with gold lettering, has cutout to reveal emblem on page two. Seven full page photographs show the Fleetwood Brougham and Limousine/Nine Passenger Sedan, Coupe and Sedan DeVille, Eldorado Coupe and Convertible and Calais Sedan and Coupe. Thirty-eight additional photographs show exterior, interior and features. Includes discussion and specifications.

(39) Variation on pervious item but in a larger format version. Dated 8-74.

(40) [Dealer trimmed Cadillac "Calais" St. Moritz]

li75StMor.jpg (11126 bytes)

 

 

 

 

1976

Thanks to Joe Rakes, you can now view the 1976 Cadillac product catalog here:
http://pages.preferred.com/~jrakes/cars/76fltbro/76cadcat/76ccat00.htm

(1) Full line showroom sales brochure, includes Eldorado coupe and convertible (red), plus the Seville, Devilles, Limousine, and Fleetwood models. Measures 11x12", has 24 pp.

LI76PRES.JPG (2644 bytes)

 

(2) Mailer catalog, entitled Whatever you want in a luxury car, Cadillac has it,  8x9", 12 pp. incl covers; shows Coupe de Ville , Seville, Eldorado convertible, Fleetwood Brougham, Calais, Sedan de Ville, interiors and features.

li76Mlr2.jpg (7331 bytes)

 

(3) stiff-covered Seville color catalog, 5x11", 16 pp.


li76svl.jpg (5329 bytes)

(4) Eldorado Biarritz color folder, 8x11".

(5) Fleetwood sedan and limousine stiff-cover catalog, Only American made cars designed and built as Limousines..., full-color, 4x9", 8 pp.,  [available, $13]

li76lim2.jpg (5781 bytes)

 

(6) Fleetwood sedan and limousine stiff-cover catalog entitled Strong selling points of the Cadillac Limousines, 6 page non-color folder, 4x9", pens to 11x9", cover has close-up of  hubcap and emblem, interior has 2-page view of Fleetwood Limousine.

(7)  Full-color PC, 5x7", five models shown, including a white Eldorado coupe [available, $4.00]

li76pc.jpg (6857 bytes)

 

(8) Advance upholstery information.

 

(9) Prestige catalog, Cadillac 1976 [embossed in gold script]...A Standard for the World. Beside title is a monotone Cadillac crest, all on white cover. Published for the  Japanese market [by Yanase], 8x11", 24 pp. incl. covers and onion skins.  Models include Eldorado convertible, Fleetwood Brougham Elegance, Eldorado coupe, again the Eldorado convertible, Coupe de Ville, Sedan de Ville, as well as features, options, specifications.

Li76Jap.JPG (37596 bytes)

 

(10) S&S professional cars, centennial prestige color catalog, gold tassel, 9x12", 12 pp., includes company history and current models {***}.

(11) Armbruster Stageway, color folder, 4 pages opening to 12x18", on Cadillac and Buick, 6-door stretched limousines, includes portfolio jacket.

li_armbr.jpg (2397 bytes)
[ correct photo - used also in 1979, or ONLY 1979? ]

 

(12) Armbruster, 4 page color folder, 12x9", Announcing the Long Wheel Base Seville by Armbruster/Stageway, white cover, tan lettering, opens to 11x18", three photos showing three-quarter front views and three-quarter rear view {***}

LI76ARMB.JPG (2911 bytes)    LI76ARM2.JPG (6716 bytes)

 

(13) Armbruster, 6 page color folder, 12x9" entitled Presenting the Six Door Cadillac and Buick Limousines by Armbruster / Stageway, black cover, white lettering, logo, opens to 12x18" with full page photo of white Fleetwood Brougham Limousine; back cover shows three-quarter front view of gray Buick limousine.

LI76ARM3.JPG (2839 bytes)

 

(14) Armbruster, 6 page color folder, 12x9" entitled Presenting the Six Door Cadillac and Buick Limousines by Armbruster / Stageway, black

(15) Formal Coach Corporation (USA) 2 page color sheet, 11x9" with two photos:  one of a white, 1975 Cadillac Eldorado "Comstock" Sport Wagon conversion by Coach Corporation and the other of a red pickup model with a  white pickup bed. The reverse has six smaller photos of   exterior and interior features. 

(16) From Hess & Eisenhardt, 12-page color catalog entitled  Centennial S&S Professional Cars by Hess & Eisenhardt, 12x9", top of cover has black H&E S&S Centennial Victoria hearse, lower par shows ornate Centennial: 1876- 1976 emblem against gold brocade upholstery, loose gold tassel; 24 photos of exterior and interior features, work progressing on S&S Victoria, Park Hill and Park Row models; 15 more photos of company history

76SS1.JPG (6335 bytes)

 

(17) Superior, prestige color catalog of Cadillac funeral coaches, 9x12", 12 pp. {***}.

(18) Superior, catalog of Cadillac ambulances and other make vans, 9x11", 20pp., entitled The Superior Emergency Fleet, full color catalog, white cover with Superior 61-M Ambulance on scene at emergency; includes 92 photos and drawings showing exterior and interior features, options and accessories for Superior 54 and 54XL on Cadillac chassis, as well as other makes and models. 

LI76SUAM.JPG (5359 bytes)

 

(19) Superior, color folder of funeral vehicles Always Superior, equestrian statue in background, dark green landau hearse with black roof, four other models below.

li76supa.jpg (8437 bytes)

 

(20) Superior, color folder of funeral vehicles entitled Superior Funeral Coaches, 12-page color catalog, 9x12", white cover with gold and white Superior Sovereign Regal Landaulet; includes 28 photos and drawings of exterior and  interior, features, options, upholstery and color selections for Superior Sovereign Regal Landaulet, Crown Sovereign Landaulet and Sovereign Funeral Coaches, also available with Regency, Chateau or Baronet trim. 

LI76SUHR.JPG (7877 bytes)

 

(21) Wisco blue-black folder, 11x17", shows car and station wagon conversions.

(22) As above but full color catalog.

(23) From Moloney coach builderS, single-sided color sheets, 9x11",  on Seville EM Conversion Long wheel base, with photo of green Seville EM Long wheel base conversion and interior of same car, as well as Classic Seville: Cap Grille and Uprights with view of blue Seville conversion.

(24) From Traditional Coach Works, Ltd., color folder entitled Tradional Cochworks, Ltd ... Conversions Complementary to Cadillac Standards

 

(24a) From Traditional Coach Works, Ltd., portfolio folder entitled All New Eldorado Coupe de Roi Available Now, 10x12", white cover with gold and black lettering, two 4x5" photos of El Dorado Coupe de Roi ["de" Roi is incorrect French !] conversion, cream top, also blue model with white top and removable roof panels

(25)  4 part color folder , 6x6. Cover is art rendering of emblem. Folder is an invitation to visit the showroom and test drive the new models. Comes with separate 6x6 card which was a ticket to a drawing to win a Seven day Caribbean Cruise For Two.

(26) Eldorado, Cadillac, postcard, 4x6. Front is three-quarter frontal view of dark green coupe with white vinyl roof. Reverse side is unused postcard.

(27) Fleetwood, Cadillac: Postcard, 4x6. Front is three-quarter frontal view of brown sedan with dark brown Brougham roof. Reverse side is unused postcard.

(28) DeVille, Cadillac, postcard, 4x6. Front is three-quarter frontal view of brown sedan. Reverse side is unused postcard.

(29) Eldorado, Cadillac, postcard, 4x6. Front is three-quarter rear view of red convertible with white interior. Reverse side is unused postcard.

(30) DeVille, Cadillac, postcard, 4x6. Front is three-quarter frontal view of blue coupe with white Cabriolet top. Reverse side is unused postcard.

(31) Seville EM Conversion Long wheel base: 2 p (single-side printed) color sheet, 9x11. Sheet is side view photograph of green Sedan by Moloney Coach Builders, Palatine, Illinois.

(32) The American Answer: 24 part color catalog, 8x11. White cover, with blue lettering, has side view photograph of silver car superimposed on water in front of the Statue of Liberty. This catalog compares the Cadillac Seville to Mercedes 450SEL and 280, Volvo 164E, Rolls-Royce Silver Shadow, BMW 3.0Si and 530i and Jaguar XJ6L and XJ12L. It is packed with exterior and interior view photographs of all the models, not just Cadillac. Includes detailed discussion and specs. Revised 10/75.

(33) Fleetwood, DeVille, Eldorado, Seville and Calais, Whatever You Want In A Luxury Car, Cadillac Has It: 12 part color catalog, 9x9. Graduated orange to yellow cover with black lettering and emblem. Twenty photographs show exterior and interior of the Fleetwood Brougham Sedan, Coupe and Sedan DeVilles, Eldorado Convertible, Calais Coupe and Sedan and Seville Sedan. Includes discussion.

(34) Fleetwood, DeVille, Eldorado, Seville and Calais, Cadillac: The Choice of 1976: 28 part color catalog, 9x9. Tan cover with brown lettering and emblem and gold embossed "Cadillac". Nine full page photographs, with descriptive captions, show the Fleetwood Brougham Sedan, Eldorado Coupe and Convertible, Seville Sedan, Sedan and Coupe DeVilles, Calais Sedan and Coupe and Fleetwood Nine-Passenger Sedan/Limousine. Thirty-one additional photographs show exterior, interior and features. Includes discussion and specifications.

(35) The 1976 Miller-Meteor Ambulances, 4-page folder, 9x12", opening to 9x24", full color, cover shows an accident rescue in operation, pp.2-3 an enclosed orange and white Criterion ambulance as well as a limousine-style Lifeliner ambulance, again in orange and white; interior views are plentiful; p.4 shows a cutaway view of a Criterion ambulance in lime green and white {*}

li76mmam.jpg (9191 bytes)

 

(36)  Tomaso of America, Inc.:  4 page non-color folder, 10x8"  opening to 10x17", white cover with line drawing of Cadillac Seville Tomaso Coupe conversion; includes  six photos of exterior and interior options as well as three drawings of other American classics; rear cover shows actual car.

litomaso.jpg (2772 bytes)

 

(37) From Wisco, a catalog entitled El Clsico Custom Conversions - Confidential,  8-page non-color catalog, 11x9", white cover with Wisco emblem in blue, mentions Eldorado Coupe and Convertible, Sedan deVille Brougham, Coupe deVille, Seville, Eldorado and Sedan deVille and Brougham Station Wagons and Limousines.

(38)  Miller-Meteor 1976 - Honoring a proud tradition with the most advanced funeral coaches of all time, 20pp., 10x13", one white and one black hearse on cover,  as well as an antique horse-drawn hearse, pp.2-3 feature the same cars again, plus a pale blue funeral limousine,  pp.4-5 feature the Crestwood hearse, pp.6-7 show the Citation hearse, pp.6-7 depict the Olympian hearse, pp.8-9 illustrate the Landau Traditional hearse, pp.10-11 show the Eterna and Classic hearse and limousine; the remaining pages show interior details, specifications and color samples; rear cover shows rear clip of hearse {*}

li76mm.jpg (7182 bytes)

 

(39) From Phaeton Coach Corporation (custom models on Cadillac, Ford, Imperial, Lincoln, Mercedes-Benz, Monarch/Granada, Princess, Rolls-Royce, Toyota and Volkswagen chassis), entitled  Phaeton Custom Conversions,   4-page non-color folder, 9x13" opening to 20x13", white cover,   American flag design with Phaeton emblem, 33 photos of exterior and interior features of Cadillac Fleetwood and other model conversions as well as Custom Station Wagon; rear cover has 13 photos of Phaeton Custom Funeral Coach and accessories, kits and options {***}

LI76PHAE.JPG (5959 bytes)

 

(40) From Moloney Coachbuilders, Cadillac Moloney Coachbuilders Classic Seville: Cap Grill and Uprights,  2-page color sheet, 9x11", photo of blue Cadillac Seville EM Long Wheel base conversion {***}.

LI75MOSV.JPG (5752 bytes)

 

(41) From Moloney Coachbuilders, Cadillac Moloney Coachbuilders, 2-page color sheet, 9x11",   photo of silver Fleetwood Embassy Coach Limousine conversion {***}.

LI76MOL2.JPG (7271 bytes)

 

 

 

 

1976-77

(1) From Armbruster Stageway, a portfolio entitled Armbruster / Stageway, Inc. 12x9", cream colored with maroon lettering and gold embossed logo; contains 6-page color folder entitled The Silverhawk Executive Limousine, 12x9", opening to 12x27", with silver cover [below], five photos of exterior and interior of Fleetwood Brougham (as well as and Buick) Limousine.

LI77ARM.JPG (2618 bytes)

 

 

1977

(1)   All-model catalog

 li77cat.jpg (1687 bytes)  
Prestige catalog for 1977

 

(2)   Part model catalog on   Fleetwood Brougham, Coupe DeVille, Sedan  de Ville and the Fleetwood limousines 11x11". Cover is white with title and text as seen in the illustration, below.

li77CadAll.JPG (2040 bytes)    li77CadAl2.JPG (8332 bytes)

 

(3)  Fleetwood, DeVille, Eldorado and Seville, Leave it to Cadillac to lead the way . . .: 8 part color catalog, 9x11. Cover is frontal view photograph of yellow car. Thirty photographs show exterior, interior and features of the Fleetwood Brougham Sedan, Coupe and Sedan DeVilles, Eldorado, Seville and Limousine.

Li77mlr.jpg (9415 bytes)

 

(4) Cadillac Phaeton, stiff, 2-sided color card {***}.

(5)  Full-color brochure, Cadillac is more than a great name

li77b.jpg (2272 bytes)

 

(6)  Full-color mailer on Coupe de Ville, Sedan de Ville, Fleetwood Brougham, title The Inside Story..., 11x6",  16pp., incl. covers, blue Sedan de Ville on cover.

li77devl.jpg (9806 bytes)

 

(7) Prestige, full-color catalog entitled Eldorado by Cadillac, 6x11", 12pp., stiff covers, white coupe on cover, Custom Biarritz p.3, line drawing, construction details, features all included [available, $25].

(8) Seville By Cadillac: 12 part color catalog, 6x11", cover is side view of white car with red pinstripe. Twelve photographs and drawings, including two page expanded centerfold drawing of mechanical features.

(9) Seville By Cadillac: 16 part color catalog, 11x11", dark blue cover with silver embossed lettering [comes out black in photo scan, below]. Beautiful three-quarter frontal view two page centerfold photograph of car, plus twenty-one photographs and drawings of exterior, interior, chassis and mechanical features. Includes detailed discussion and specifications.

li77Svl43.JPG (2836 bytes)

 

(10) Stiff-covered Seville color catalog, 5x11", 12 pp.

LI77SVL3.JPG (2837 bytes)

 

(11) Seville, 1977: has three-quarter front view of dark brown sedan

li77sevl.jpg (8953 bytes)

 

 

(12) Seville, 1977: has side view of white car with red pinstriping

 

Li77Svl1.jpg (15434 bytes)

 

(13) Seville, 1977: 4 part color folder , 3x7", front has three-quarter front and three-quarter rear view photographs of white Seville Sedan with red pinstripe and red interior. Folder is an invitation for you to visit the dealership and test drive the new models.

(14) This is Seville by Cadillac: 4 part color folder , 11x9", white cover, with black lettering, frames a three-quarter frontal view photograph of red sedan. Five additional photographs and labeled chassis drawing show exterior, interior and mechanical features.

(15) Fleetwood and DeVille, This is Cadillac: The Next Generation of the Luxury Car: 8 part color catalog, 11x9. White cover, with black lettering, has side view photograph of silver Coupe DeVille. Eight additional photographs, including a two page centerfold of the Fleetwood Brougham Sedan, show exterior and interior views of Fleetwood Brougham and Limousine and Sedan DeVille. Includes discussion and specifications.

li77lit1.jpg (4636 bytes)


(16) Cadillac: Fleetwood Brougham . Coupe DeVille . Sedan DeVille and Cadillac Limousines: 20 part color catalog, 11x11", white cover with silver embossed lettering. Four full page photographs show the Fleetwood Brougham Sedan, Fleetwood Limousine and Coupe and Sedan DeVilles. Twenty-six additional photographs show interior and features.

(17) DeVille, 4 part color folder , 3x7", front has three-quarter frontal view photograph of yellow Coupe DeVille. Folder is an invitation for you to visit the dealership and test drive the new models.

(18) Eldorado By Cadillac: 12 part color catalog, 11x11", brown cover with silver embossed lettering. Beautiful three-quarter frontal view two page centerfold photograph of Coupe, plus fifteen photographs and drawings of exterior and interior of Coupe, Cabriolet and Biarritz.

li77eldr.jpg (1950 bytes)

 

(19) Eldorado,  full color catalog , 6x11",  2 pp. incl. hard covers, entitled Eldorado by Cadillac; cover shows white Custom Biarritz in woodland setting. 

77EldWht.jpg (24020 bytes)

 

(20)  Full-color folder on the Eldorado Biarritz coupe [as above], 4x8" closed, 8 x11" open.

    77EldWht.jpg (24020 bytes)

 

(21) This is the Eldorado by Cadillac: At the Summit of the Car Maker's Craft: 4 part color folder , 11x9. White cover, with black lettering, has three-quarter frontal view photograph of brown and white Eldorado Coupe. Seven additional photographs show exterior and interior views, including the Custom Biarritz. Discussion and labeled line drawing of mechanical features.

li77eldo.jpg (6802 bytes)    li77eld.jpg (6118 bytes)
Item on right is from LaRue Thomas dealership in LA

 

(22) An Invitation . . ": 4 part color folder , 6x9", cover has three-quarter frontal view photograph of red Sedan DeVille with white vinyl roof. Folder is an invitation to test drive the new models.

(23) DeVille, Cadillac, postcard, 4x6", front is three-quarter frontal view of silver Coupe DeVille with gray vinyl roof. Reverse side is unused postcard.

(24) Fleetwood, Cadillac, postcard, 4x6", front is three-quarter frontal view of blue Fleetwood Brougham with white vinyl roof. Reverse side is unused postcard.

(25) Eldorado, Cadillac, postcard, 4x6", front is three-quarter frontal view of white Eldorado with white Cabriolet roof. Reverse side is unused postcard.

(26) Fleetwood, Cadillac, postcard, 4x6" front is side view photograph of brown Fleetwood Brougham. Reverse side is unused postcard. 

(27) Seville, Cadillac, postcard, 4x6", front is three-quarter frontal view of brown Seville sedan. Reverse side is unused postcard.

(28) Cadillac Exterior Color Selections: 8 part color folder , 4x9", white cover with silver and black lettering. Folder contains twenty-one paint chips, including six Firemist Colors.

(29) Cadillac Leads the Way With Eldorado . . . The Distinctive Front-Wheel Drive Luxury Car: Postcard, 5x7", front is three-quarter frontal view photograph of light green Eldorado Coupe with dark green Cabriolet roof. Reverse side is unused postcard.

li77pc.jpg (6293 bytes)



(30) Cadillac Leads the Way With Seville . . . A Unique American Luxury Car: Postcard, 5x7", front is three-quarter frontal view photograph of tan Seville Coupe. Reverse side is unused postcard. 

(31) Cadillac Leads the Way With the Next Generation Of the Luxury Car: Postcard, 5x7", front is side view photograph of blue Fleetwood Brougham. Reverse side is unused postcard.

(32) Cadillac Upholstery Selections: 8 part color folder , 4x9", white cover with gold and black lettering. Folder contains samples of Dynasty, Aberdeen, Edinburgh, Florentine, Dover and Leather materials, plus forty-seven color selections.

(33) Prestige color catalog on commercial cars, similar to 1975 issue, 11x13", 8 pp. on stiff paper, title The next generation of professional cars, has front clip of car reflected in artist's view of RH front bumper extension and lights, pp.2-3 show a funeral car, two limousines and an ambulance, pp.4-5 show a large view of the bare commercial chassis, p.6 carries the detailed specifications, p.7 shows 4 different commercial cars, the rear cover  has only the Cadillac crest and GM logo {*}

li77com1.jpg (6478 bytes)

 

(34) 8-page color catalog, 4x9", entitled The Next Generation of the Limousine, covers open to 2-page  close-up view of Cadillac hubcap and emblem (below). Three photos show exterior and interior of Fleetwood and Fleetwood Formal limousines.

LI77LIM.JPG (10384 bytes)

 

 

(35) Features folder for Seville, entitled Only Seville, two-tone, blue on white, 3x8", opens to three times cover size, three folds, printed both sides, one RH side view of car, otherwise mainly text.

Li77Svl4.jpg (4624 bytes)

 

(36) Prestige catalog, 1977 Cadillac ...A Standard for the World. Below IS a monotone Cadillac crest, all on gold-bronze cover with gray-bronze half-inch border. Published for the  Japanese market [by Yanase], 8x11", 30 pp. incl. covers.  Models include Seville, Brougham Elegance, Eldorado coupe, Coupe de Ville, Sedan de Ville, as well as features, options, specifications.

Li77Jap1.JPG (37986 bytes)

 

(37) Four-page folder entitled  1977 Cadillac Seville. on copper cover with 3/4 RH front view of Seville below it and crest above title (title and crest are done in white). Published for the  Japanese market [by Yanase], 8x11", 4 pp. On Seville only; includes features, options, specifications (text is 99% Japanese)

Li77Jap5.JPG (41459 bytes)

 

(38) Four-page folder entitled  1977 Cadillac - Coupe de Ville Elegance, Sedan de Ville Elegance, Sedan de Ville. on copper cover with LH side view of Coupe de Ville below it and crest above title (titles and crest are done in white). Published for the Japanese market [by Yanase], 8x11", 4 pp. on these models; includes features, options, specifications (text is 99% Japanese)

Li77Jap2.JPG (41164 bytes)

 

(39) Four-page folder entitled  1977 Cadillac - Brougham Elegance. on copper cover with LH side view of that model below it and crest above title (titles and crest are done in white). Published for the Japanese market [by Yanase], 8x11", 4 pp. on this model only; includes features, options, specifications (text is 99% Japanese).

Li77Jap3.JPG (40703 bytes)

 

(40) Small, oblong catalog entitled  Cadillac 1977 - Yanase, on white cover with small crest on gold square above title. Published for the  Japanese market by Yanase, 4x8",  8 pp. plus loose Cadillac and Buick price list. Includes Seville, Brougham Elegance, Eldorado coupe, Coupe de Ville Elegance, Sedan de Ville Elegance, as well as features, options, specifications (text is 99% Japanese)

Li77Jap4.JPG (29150 bytes)

 

(41) Oblong catalog of accessories for the 1977 Cadillac models

li77acc.jpg (8879 bytes)

 

(42) From Hess & Eisenhardt, single color sheet on The S&S Victoria by Hess & Eisenhardt, 8x11", side view of  Hess & Eisenhardt S&S Victoria hearse.

LI77SSHR.JPG (3962 bytes)

 

(43)  S&S professional cars color catalog, 9x12", 12 pp. incl. stiff white covers, front cover has silver-embossed title 1977 S&S Professional cars - Hess & Eisenhardt, rear cover has similar silver embossed S&S logo; shown are the S&S Victoria, with  details of interiors, tables as well as full specifications{*}.

(44) From Hess & Eisenhardt,  2-page color sheet, 9x11", showing white Fleetwood Custom Funeral Chase Car, plus second, similar sheet with photo of same car from different angle.

(45) From Hess & Eisenhardt, 12-page color catalog entitled  S&S Professional Cars: Hess & Eisenhardt,  9x12",  white textured cover with silver embossed letters, 12 photos of exterior and interior features of Hess & Eisenhardt S&S Victoria hearse.

li77ss.jpg (2490 bytes)

 

(46) From Hess & Eisenhardt, on S&S models    

LI77SS2.JPG (4885 bytes)

 

(47)  Large color foldout of Miller-Meteor cars entitled A personal message to leading funeral directors..., 7x12" (folded), 22x25" (open); when fully opened, one side has mainly text, the other includes a huge, yellow funeral car and four other smaller models, including interior details {*}

 
(48) From Miller-Meteor, 12-page color folder entitled A Personal Message to Leading Funeral Directors, 7x12" opening to 22x12", blue and white cover,  gold Cadillac hearse conversion, shows craftsmen at work on Miller-Meteor professional cars, thirteen photos and drawings of  exterior and interior features of Crestwood, Landau Traditional, Citation and Classic models, plus two drawings of hearse/ambulance combination.

li77mmhs.jpg (4194 bytes)

 

(49) S&S professional cars color folder showing three current models and many historical photos {***}.

(50) Superior, catalog/portfolio of Cadillac and Buick professional cars, 9x12", 8pp. plus five color plates; title in gold lettering on dark blue cover reads Superior for 1977 - A new era of excellence begins; cut-out in center of cover shows funeral man on p.3, standing at rear of gold-brown hearse; pp.4-5 have various artist's views of funeral professionals at work, p.6 gives the specifications and shows a dark brown hearse; five single sided full-color cards depict the Regal hearse, Crown Sovereign Landaulet hearse, Sovereign hearse, Sovereign limousine and the Superior on Buick {*}.

lisu77hs.jpg (6710 bytes)    LI77SUP2.JPG (5297 bytes)

 

(51) From Moloney Coachbuilders, Cadillac Moloney Coachbuilders Cadillac Fleetwood, Seville and DeVille and Oldsmobile 98, envelope, 9x12", with five 2-page color sheets, 9x11", showing Fleetwood Executive Limousine and Brougham, Seville EM and DeVille Long Wheel base conversions (plus Oldsmobile Ninety-Eight Long Wheel base conversion; five more 2-page color sheets, 9x11" show interior views of these models {***}.

LI77MOLO.JPG (10255 bytes)

 

(52) Superior portfolio of ambulances and vans, holds four 8x11" color sheets plus text {***}.

(53) Wayne, stiff color card on Cadillac ambulances, 8x11" {***}.

(54) Armbruster-Stageway Inc., portfolio in its original envelope, 8 stiff, glossy-page brochure entitled The six-door limousines exclusively by Armbruster/Stageway..", pp.3&7 feature stretched Cadillac limousines {*}

liarmenv.jpg (2616 bytes)



(55) From E & G Classics, Inc. (for Buick, Cadillac, Chevrolet, Ford, Oldsmobile and Pontiac), has three 6-page part color folders,  9x4", like sample below, blue cover with photo of custom E & G Classics, Inc., grille on Ford Thunderbird, Eldorado or Buick Electra automobiles; 16 other photos of grilles on Fleetwood, Eldorado and Seville as well as other makes.

LI77E&G.JPG (2266 bytes)

 

(56) Specialty brochure on Egidi pick-up models on Cadillac chassis

     LI77EGDI.JPG (6871 bytes)    LI77EGI2.JPG (5295 bytes)

 

(57)  From California Wheel Company, 4 page color folder, 9x8",  opens to 9x17, black cover, title California Wheel Presents: The Limited Edition Series Eldo, five photos of Cadillac Eldorado Coupes and Convertibles fitted with Limited Edition Series wheels.

LI76ELTD.JPG (8558 bytes)

 

(58) From Uni-Sun, Inc. (for Buick, Cadillac, Chevrolet, Chrysler, Ford, Lincoln and Oldsmobile), product sheet entitled Lids & Grilles - General Motors,  2 page, non-color folder, gold, with 7 photos of custom trunk lids on GM Models including Coupe DeVille, with list of years and models for which trunk lids and grilles were available.

77LIDS.JPG (7535 bytes)

 

1977-78

(1) From American Custom Coachworks, information package, 11x9", two 4x5" photos of red Paris DeVille convertible conversion.

(2) From American Custom Coachworks, information package, 10x13", six 8x10" photos of De Ville convertible conversion, as well as other makes.

LI778EG.JPG (5890 bytes)

 

 

 

 

1978

(1) Full line, prestige showroom sales brochure, includes Seville, Fleetwood, Coupe Deville, Sedan Deville, Eldorado and Limousine. Measures  11x12", with 40 pp., incl. covers and onion skins.

li78luxe.jpg (8211 bytes)

 

(2) Full line, regular showroom sales brochure, includes Seville, Fleetwood, Coupe Deville, Sedan Deville, Eldorado and Limousine. Measures  8x9", with 36 pp. incl. covers. The only apparent difference between these two catalogs is on the Eldorado page. In the prestige version (above), the single-tone Mulberry interior trim is illustrated, whereas in the regular version (this one)  the two-tone interior is shown.

li78luxe.jpg (8211 bytes)

 

(3) DeVille, 4 part color folder , 3x7", cover is three-quarter rear view photograph of blue Sedan DeVille with light blue metallic Elk Grain vinyl roof. Folder has invitation to visit showroom. 

(4) Eldorado,  4 part color folder , 3x7",cover is three-quarter rear view photo rendering of blue Eldorado Custom Biarritz with Cabriolet roof. Folder is invitation from dealership to visit showroom. 

(5) Seville,  4 part color folder , 3x7", cover is side view photograph of brown Seville Sedan with dark brown vinyl roof. Folder has invitation from dealership to visit showroom.

(6) 4 part color folder , 3x7", cover is three-quarter frontal view photograph of red Coupe DeVille with white Cabriolet vinyl roof. Folder has invitation from dealership to visit showroom.

(7)  4 part color folder , 4x9", cover has embossed leather look plaque with scroll design and emblem. Folder is your invitation to visit the showroom and test drive the new models.

(8) An Invitation . . .: 4 part color folder , 6x9", cover has frontal view photograph of red car. Folder is an invitation to test drive the 1978 models.

(9) Eldorado, Cadillac, postcard, 4x6, front is three-quarter frontal view photograph of brown car with white cabriolet roof. Reverse side is unused postcard.

(10) DeVille, Cadillac, postcard, 4x6", front is three-quarter frontal view photograph of red Coupe DeVille with white Cabriolet roof. Reverse is unused postcard.

(11) DeVille, Cadillac, postcard, 4x6", front is three-quarter frontal view of blue Sedan DeVille with blue vinyl roof. Reverse side is unused postcard.

(12) Fleetwood, Cadillac, postcard, 4x6", front is side view photograph of brown Fleetwood Brougham. Reverse side is unused postcard.

(13) The Eldorado Custom Biarritz Classic: Dealer Card, 4x9", front has three-quarter frontal view photograph of tan and brown car, plus view of interior. Reverse side has discussion.

(14) Fleetwood, DeVille, Eldorado and Seville, Cadillac: Behind the Great Name . . . Great Cars: 16 part color catalog, 9x11", white cover, with black lettering, frames inset close-up photograph of emblem. Five full page photographs show the Fleetwood Brougham Sedan, Coupe and Sedan DeVilles, Eldorado and Seville. Twenty-one additional photographs show interior and features for all models, plus side view of Seville Elegante. Includes discussion. Comes with separate page of engine specifications.

(15) Fleetwood, DeVille, Eldorado and Seville, Cadillac: Behind the Great Name . . . Great Cars: 36 part color catalog, 9x8", tan cover with bronze embossed emblem and lettering. Seven full page photographs show the Fleetwood Brougham, Coupe and Sedan DeVilles, Eldorado coupe and Seville Sedan. Fifty-four additional photographs and drawings show exterior, interior and features, including views of the Eldorado Custom Biarritz and Seville Elegante. Includes discussion and specifications.

(16) Fleetwood sedan and limousine folder, The Facts Speak for Themselves..., two-tone blue, 3x8" folded, 8x11" open.

li78lim1.jpg (9215 bytes)

 

(17) Prestige catalog, Cadillac 1978 - Behind the Great Name... Great Cars. Name and date are embossed in silver and surmounted by full color Cadillac crest, all on white cover [embossing shows up mainly black in scan]. Published for the  Japanese market [by Yanase], 8x11", 32 pp. incl. covers and onions skins.  Models include Seville, Brougham Elegance, Eldorado Biarritz coupe, Coupe de Ville Elegance, Sedan de Ville, formal limousine, as well as features, options, specifications (text is mainly Japanese).

Li78Jap.JPG (36008 bytes)    Li78Jap2.JPG (27376 bytes)

 

(18)  Commercial catalog

li78Comm.jpg (7018 bytes)

 

(19) Cadillac Exteriors: 6 part color folder , 4x8", blue and white cover with embossed emblem and scroll design. Folder holds twenty-one paint chips, including six Firemist colors, samples of Elk Grain and Tuxedo Grain vinyl roof material and thirty color selections for vinyl. Back cover has chart of Recommended Exterior Color and Vinyl Roof Combinations.

(20) Cadillac Le Cabriolet: 4 part color folder , 11x8", black cover, with white lettering, has close-up photo of Hess & Eisenhardt Company emblem. Five additional photographs show exterior and interior of this custom convertible. Dated 2/78.

Li78lec.jpg (8032 bytes)    Li78le2.jpg (5705 bytes)


(21) From Phaeton Coach Corporation (customs on  Buick, Cadillac, Ford and Lincoln chassis), the Phaeton Custom Limousines and Specialty Vehicles, 4-page color folder, 9x11" opening to 9x22", blue cover, Phaeton emblem, oval photo of brown Phaeton Formal Sedan Limousine conversion, 30 photos of interiors and features of Buick Limited, Cadillac Fleetwood and Lincoln Continental Phaeton Presidential Limousine, Formal Sedan Limousine, 6-Door Limousine and Royale Limousine conversions. Rear cover features 10 extra photos {*}

LI78PHAE.JPG (7481 bytes)

 

(22) From Moloney Coachbuilders, Cadillac Fleetwood Brougham Limousine - Moloney Coachbuilders", 2-page color sheet, 11x9", two photos of Fleetwood Brougham Limousine conversions; separate sheet shows brown and tan interior {***}.

[ image ? ]

 

(23) From Moloney Coachbuilders, Cadillac Fleetwood Brougham Long Wheel base Conversion", 2-page color sheet, 9x11", is photo of Fleetwood Long Wheel base Limousine conversion; separate sheet has interior photo (maroon) {***}.

LI78MO4B.JPG (7900 bytes)    LI78MO2A.JPG (6236 bytes)

 

(24) From Moloney Coachbuilders, Cadillac Moloney Coachbuilders DeVille Conversion Long Wheel base,  2-page color sheet, 9x11", photo of copper DeVille Long Wheel base Limousine conversion; separate sheet shows brown interior.

LI78MO3B.JPG (7682 bytes)    LI78MO3A.JPG (6523 bytes)

 

(25) From Moloney Coachbuilders, Cadillac Moloney Coachbuilders Cap, Grille and Uprights - DeVille  Fleetwood Brougham. Fleetwood 75, 2-page color sheet, 9x11", photo of maroon Fleetwood Brougham Limousine conversion; separate sheet shows maroon interior.

LI78MO2B.JPG (6615 bytes)    LI78MO2A.JPG (6236 bytes)

   

(26) [or is it 1979 ???] Armbruster Stageway, anniversary color catalog, 8x11", 12 pp., gold-embossed covers, features Cadillac, Buick and Lincoln 6-door, stretched limousine [see below].

(27) From Hess & Eisenhardt, 12-page color catalog entitled  S&S Professional Cars . Hess & Eisenhardt, 9x12", white cover  with grille and S&S emblem, 18 photos of exterior and  interior features, craftsmen at work, manufacturing facility..

78H&EGRL.JPG (6414 bytes)

 

(28) From Hess & Eisenhardt, double-faced sheet introducing the 1979 product range

li79h&E.jpg (5487 bytes)

 

(28a)  Merchandising sheet for custom designed 1978 Eldorado "Egidi" pick-up wagon. These were offered by Continental Coach Bldrs, Ltd., of North Miami, FL. They cost $25,900.  In the company's promotional literature we read: They're elegant, they're different, they're an exciting new experience ... and fun to drive.  Designed by Egidi.  The Roadster Sportsmobile is the epitome of elegance and sophostication. Each luxury custom Eldorado is hand-crafted. Thus we have created a spectacular, sleek, limited-edition Eldorado. A Roadster Convertible with convertible see-through I-Tops" that store neatly in he luggage compartment beneath the rich teak-wood rear deck. Once out, you now have a convertible. Turbine wheels, an improved stereo system, 24-Karat gold plating on emblems and some moldings surely make this numbered, limited edition a work of are. A useful collector's item to compliment [complement?] any setting whether you are Mining or Dining. The car was distributed in the NY area by Jack Wishnick's Roaring 20s Autos in Wall, NJ.

li78Egidi.jpg (4965 bytes)

 

(28b) From Kennedy Cadillac - Sales . Service . Leasing, a portfolio, 12x9", tan, embossed Cadillac title with art rendering of Jack Kennedy Cadillac dealership. Contains 8-page brochure entitled , Behind the Great Name..., 11x8". white cover with Cadillac wreath & crest emblem, 6 photos inside of exterior and engine/chassis features of Fleetwood Seventy-Five Sedan/Limousine, funeral Cars by Hess & Eisenhardt, Miller-Meteor and Superior. Second sheet on "Engines Used in Cadillacs",   11x9", has specifications for Cadillac 350, 425 L33 and 425 L35 engines and E.P.A. mileage estimates.

78KENDY1.JPG (3568 bytes)    78KENDY2.JPG (4568 bytes)

 

(29)  Caribou Motor Corporation, of San Francisco. Brochure on the "Caribou" conversion on Coupe de Ville chassis

Li78Caribou.jpg (5606 bytes)

 

(30)  Miller-Meteor portfolio of funeral cars, holds five, stiff color plates, 8x11" {*}, Unrivaled leadership everywhere you look..., black cover with eternal flame and Cadillac wreath and crest, five single-sided color cards describe the Olympian, the Landau Traditional, the Crestwood and the Citation funeral cars as well as the Classic limousine. Inner and outer flaps include many interior illustrations {*}.

li78mmhs.jpg (4438 bytes)    li78mm2.jpg (4426 bytes)
Colorful mailing envelope shown, right

 

(31)  Miller-Meteor, 2-page stiff color sheet, 9x12",  white,  entitled Athena: The Sensational New Miller-Meteor/Cadillac for Modest Budgets, part of  brown and tan Athena hearse; rear has photo of tan interior.

LI78MLLR.JPG (7480 bytes)

 

(32) From Miller-Meteor, 2-page color sheet, 9x12",  white,  entitled Big News for Budget-Minded Funeral Directors! Two photos of brown and tan Athena hearse gray Athena hearse (on Oldsmobile chassis).  Rear has two photos of tan interior and casket being loaded.

LI78MLR2.JPG (7146 bytes)

 

(33) Superior, catalog of Cadillac and Buick professional cars, 9x12", title Interpretations of Tradition, 12pp. incl. covers, cover illustration of New Orleans funeral parade jazz band;  shown are the Superior Crown Sovereign, the Superior Sovereign Regal, the Sovereign Landaulet, the Sovereign Limousine and the Superior Buick coach. Interiors and specifications also are covered. (*}

li78suhs.jpg (7081 bytes)

 

(34) Superior portfolio of ambulances titled 1978 Superior ambulances,   9x12", cover has one orange and white Cadillac  ambulance and 4 ambulance vans, inside portfolio are seven sheets plus one 4-page fold out, single sheet on the Cadillac ambulance, rest on vans {*}.

LI78SUAM.JPG (5571 bytes)    LI78SUA2.JPG (8096 bytes)

 

(35) Superior portfolio of funeral cars entitled Introducing the Superior Funeral Cars,  8-page color folder, 6x9", opening to 12x9", white cover, blue and black drawing showing side view of Superior Crown Sovereign hearse chassis. Interior has reflection of Crown Sovereign  in ornate mirror; second fold includes 4 photos of Superior Crown Sovereign, Sovereign Regal and Sovereign Landaulet hearses and Sovereign Limousine. Rear cover has photo of interior {***}

LI78SU2.JPG (4766 bytes)

 

(36) From American Custom Coachworks (ACC), a portfolio, 9x12", gold and black letters, has 8 photos,  3x5" of red  "Paris" DeVille convertible with red interior (Lincoln also included).

LI78ACC2.JPG (4360 bytes)    LI78ACC1.JPG (5161 bytes)

 

(37) Cadillac "Cachet" by ...

78Cachet0.jpg (6005 bytes)    78Cachet00.jpg (11939 bytes)    78Cachet1.jpg (12761 bytes)

 

(38) Custom Cadillac "Seville" by Pierre Cardin

78Cardin0a.jpg (2669 bytes)    78Cardin0a2.jpg (3380 bytes)       
Distinctive "PC" logo (center) graces front cover of this advertising brochure
[ ZTV collection ]

 

 

1971-79

(1) From Phaeton Coach Corporation (custom Cadillac, Chrysler, Lincoln and Toyota models), 8 miscellaneous flyers promoting Cadillac Fleetwood and other model conversions, 82 photos, 25 drawings of interior designs {***}

LI79PHAE.JPG (6864 bytes)

 

1978-79

(1) From Phaeton Coach Corporation, Cadillac and Lincoln customs, "16" Stretch Executive Limousine with Wall-to-Wall Console, 6x7" postcard format, 4 photos of exterior and interiors of brown Cadillac and gold Lincoln Continental Executive Limousines. Reverse includes description {***}

LI79PHA3.JPG (9716 bytes)

 

(2) ACC custom pick-up, advertising sheet

 

 

 

            

1979

(1 ) All-white cover is embossed in the top one third with the words, NINETEEN HUNDRED & SEVENTY NINE. In the centre, right, the Cadillac script is embossed in gold below a gold wreath and crest.  Part color catalog, 13x11".  Six full page photographs, with descriptive paragraphs, show the Fleetwood Brougham Sedan and Limousine, Coupe and Sedan DeVilles, Eldorado and Seville. Sixty-six additional photographs and drawings show exterior, interior, engine, chassis and features for all models, including the Special Editions Custom Phaeton Coupe and Sedan, Eldorado Biarritz and Seville Elegante. Separate sheet of information on Engines Used In 1979 Cadillacs.

    li79luxe.jpg (5316 bytes)
Left: Prestige edition, right, standard version;
both covers are actually white with gold crest and lettering

(2) As above but small, standard, all-model  catalog.

li79luxe.jpg (5316 bytes)

 

(3) Cadillac Professional Cars, 1979, 8-page catalog, 8x11", cover features limousine and driver beside pond with swans, pp.2-3 has limousine and funeral car, pp.4-5 show the bare commercial chassis, p.6 has  specifications, p.7 shows four commercial cars on Cadillac chassis, green rear cover; cover has view of black Fleetwood Limousine; includes 7 photos showing Fleetwood Seventy-Five Sedan/Limousine as well as funeral cars by Hess & Eisenhardt, Miller-Meteor and Superior. .

li79comm.jpg (7844 bytes)

 


(4) From AHA Automotive, Canada, a portfolio/press-kit entitled  AHA: Continental Coach / Eureka Coach, 9x11", black cover with white lettering, containing five 5x7" press photos and descriptions of Buick Empire Limousine, Cadillac Town Limousine, Lincoln Continental Limousine and Collectors Edition Convertible and Volvo Crown Limousine; has 14 pages of press release information.

79AHA.JPG (3067 bytes)

 


(5) From Armbruster, a 6-page folder entitled The Silverhawk Executive Limousine, full color, 12x9" opening to 12x27", silver cover with gold emblem, 5 photos of exterior and interior of Fleetwood Brougham as well as Buick Limousines.

LI79ARM1.JPG (2636 bytes)    79ARM2.JPG (9444 bytes)

 


(6) From Armbruster, an 8-page color catalog entitled The Six-Door Limousines Exclusively by Armbruster / Stageway, 12x9", black cover, gold emblem, 6 photos of model exteriors and interiors, such as the Fleetwood Brougham and DeVille as well as the  Buick Electra Limousines.

79ARM3.JPG (2332 bytes)

 


(7) From Armbruster, a 12-page catalog entitled Armbruster / Stageway: 50 Years of Building Fine Limousines . . . One At a Time,  full color catalog, 9x11",  gold textured cover with embossed gold logo, 8 photo of exterior and  interior features of Fleetwood Brougham and DeVille as well as the Buick Electra, and Lincoln Continental Six-Door Limousine conversions; also has 2-page history with 5 old photos.

79ARM4.JPG (4749 bytes)

 

(8)  Global Coach and Armor Manufacturing , Inc. set of 4x5" photos showing side, three-quarter rear view  (top up and down), as well as interior views of silver-blue  Eldorado convertible conversion

(9) From Grandeur Motor Car Corporation,  16-page full color catalog, 9x11", gloss-white cover with gold embossed emblem, 11 photos, including five full page views of Seville and Eldorado conversions.

(10) Brochure entitled "Beyond the Future",   10-page color catalog, 4x9"'. Cover has colorful art rendering with the Cadillac emblem shining brightly above the highway of the future. Gives explanation of the Digital Electronics Fuel Injection, On-Board Diagnostic, and Electronic Climate Control systems.

(11) Four-page color folder, 9x11", opening to 9x22", entitled Grandeur Motor Car Corporation Proudly Presents,  white cover with gold lettering and gold and white emblem, with two full page photo of black and silver Seville Opera Coupe conversion.

LI79GRND.JPG (2359 bytes)    li79grn2.jpg (6707 bytes)
The Opera coupe [catalog illustration]
[ like this piece ]

 

(12) Two-page color sheet, 9x11" entitled Grandeur Opera Convertible - Grandeur Motor Car Corporation", shows black and white Seville Opera Convertible conversion

(13) Hess & Eisenhardt folder on special Le Cabriolet model, opens to 11x17", glossy 4 pp. folder. (available: $18)

(14) Folder on special Caribou models


LI79CBOU.JPG (4832 bytes)    LI79CBO2.JPG (5948 bytes)

 

(15) Hess & Eisenhardt Cadillac Eldorado Luxury Convertible: 2 page color sheet, 11x9, with two photo renderings (side views)  of silver Cadillac Eldorado Le Cabriolet Convertible conversion, with red interior; reverse lists features of this conversion.

LI79H&E3.JPG (6118 bytes)

 

(16) 2-page, single-sided color sheet entitled Introducing a New Car from the Top Down: San Remo, 11x9", with side-view photo of Eldorado "San Remo" convertible conversion.

(17) From Coach Design Group, Inc., 2-page, single sided color sheets entitled, The San Remo Convertible Dorado: A Contemporary Personal Car,   9x11", with blue Cadillac Eldorado "San Remo" convertible conversion, by , parked in outdoor setting, with discussion. Marketed by Ogner Motors., Ltd.

(18) From Coach Design Group, Inc., 2-page, single sided color sheets entitled, The San Remo Convertible Ultima,  9x11", with red Cadillac Seville "San Remo" convertible conversion. Marketed by Ogner Motors., Ltd.

(19) Press kit with 10 photos and descriptive text on new models {***}.

(20) Cadillac and Fisher Body Present...  16 pp., .... inches, in original envelope, dark blue cover with pale yellow title and Fisher coach logo above, describes the state of the art of coach building, includes six full pages on the 1979 Cadillac models.

(21) Standard luxury is just one of many benefits...  10 pp., including one fold-out, .... inches, white cover with chrome wreath and crest on gold-brown arched background, brochure of previously owned Cadillacs (models shown are from 1976-1978

(22) Leading the way...  12 pp., including covers, .... inches, whitish cover (snow scene, with crest cut-out in which is seen a couple dressed in ski gear as well as the rear end of the 1979 Eldorado, in original mailing envelope; also illustrated are the Seville, DeVille, Brougham, Eldorado Biarritz, Custom Phaeton, Seville Elegante, two-tone exterior, etc.

LI79ELD2.JPG (6100 bytes)

 

(23) Fleetwood item, Cadillac, postcard, 4x6", front is three-quarter frontal view of brown Fleetwood Brougham with tan vinyl roof. Reverse side is unused postcard. 

(24) DeVille item, Cadillac, postcard, 4x6", front is three-quarter frontal view of two-tone blue Coupe DeVille with matching vinyl Cabriolet roof. Reverse side is unused postcard.

(25) De Ville item, Cadillac, postcard, 4x6", front is three-quarter frontal view of blue Sedan DeVille with matching vinyl roof. Reverse side is unused postcard.

(26) Eldorado item, Cadillac, postcard, 4x6", front is side view of white Eldorado Biarritz with matching Cabriolet roof. Reverse side is unused postcard.

(27) Seville item, Cadillac, postcard, 4x6", front is side view of two-tone gray and blue Seville Elegante. Reverse side is unused postcard.

(28) Cadillac Announces A Magnificent New Eldorado: 12 part color catalog, 7x11", white cover, with black lettering, has close-up view of grille on blue car. Sixteen photographs and drawings, including a beautiful two page three-quarter frontal view centerfold of silver Coupe, show exterior, interior, engine and mechanical features for Coupe and Biarritz. Includes discussion and engine specifications.

(29) The Eldorado and Seville models, Diesel power for Cadillac: 12 p/part-color catalog, 4x8", gold cover, with black lettering, has embossed silhouette of engine. Catalog lists ten things that you can expect from a diesel-powered Cadillac and gives engine specifications.

(30)  The Luxury Car Choice For '79: That's Cadillac: 16 pp., full color catalog, 7x11 inches, cover has black lettering on close-up view of hood and emblem on white car. Five full page photographs, with inset photo of a different view of same car, show the Fleetwood Brougham Sedan, Coupe and Sedan DeVilles, Eldorado Coupe and Seville Sedan. Fourteen additional photographs show Special Edition DeVille Custom Phaeton Coupe and Sedan, Eldorado Biarritz and Seville Elegante, with interior and features views for all models. Includes discussion.

LI79CAT2.JPG (5486 bytes)



(31) Booklet of used cars

Li79used.jpg (6790 bytes)

 

(32) Coach Design Group, Inc., makers of the San Remo convertible and coupe models

 LI79REM2.JPG (4872 bytes)
The San Remo convertible on Eldorado chassis

LI79REMA.JPG (4762 bytes)    LI79SAN2.JPG (5510 bytes)
The San Remo convertible on Seville chassis

LI79REMB.JPG (7360 bytes)
The San Remo coupe on Seville chassis
       
 LI79SANR.JPG (8318 bytes)
This issue of Car Classics contains a fine article on
the San Remo convertible built on the Seville chassis

 

(33) From Pierre Cardin, a poster entitled At Last.... The Pierre Cardin Designer Collection Cadillac,  34x22' with 12 photos of converted Coupe DeVille, Brougham and Seville.

LI79CRDN.JPG (6099 bytes)

 

(34) Eureka catalog of professional cars, 8x11", 24 pp., shows Buick and Cadillac models {***}.


(35) From E & G Classics, Inc. (for Buick, Cadillac, Chevrolet, Ford, GMC, Lincoln, Mercedes-Benz, Mercury, Oldsmobile and Pontiac), portfolio, 12x9", silver cover, embossed emblem, has various color and B&W sheets describing Classic Spare and Deck Mount Wheel and Deck Straps on red Coupe DeVille, 14 other photos of  E & G Classic, Inc. custom features on Pontiac Grand Prix and Bonneville, Eldorado and Coupe DeVille, Chevrolet Monte Carlo and Oldsmobile Cutlass, plus 28 photos and drawings show custom features for all makes.

LI79E&G.JPG (3305 bytes)    LI79E&G3.JPG (8859 bytes)

 


(36) From Hess & Eisenhardt, 6-page color folder entitled  The Hess & Eisenhardt Company . . . A Reputation for Quality that Spans a Century, 11x9" opening to 11x26", white cover, 3 photos of Hess & Eisenhardt S&S Victoria hearse, reddish-brown H&E  Le Cabriolet Eldorado Convertible conversion and black custom White House security car. Seven more photos of Cadillac limousine conversions, executives  and manufacturing facilities; rear cover has 5 photos of Cadillac and Lincoln limousine designs for presidents and the Queen of England, as well as 12 other photos of craftsmen at work.

79SS2.JPG (7969 bytes)

 

(37) From Hess & Eisenhardt, a 12-page full-color catalog entitled   Professional Cars: Hess & Eisenhardt, 9x12", gray cover with photo of S&S (wheel cover?) emblem, 23 photos, including 2-page spread on S&S Victoria hearse, exterior and interior, features, craftsmen at work and manufacturing facility.

79SS5.JPG (3660 bytes)

 

 
(38) From Hess & Eisenhardt, blue portfolio, 9x12" entitled Hess & Eisenhardt Professional Cars, with seven color plates and a total of 20 photos of exterior and interior features of S&S Victoria hearse and Park Hill 6-door limousine

79SS6.JPG (2589 bytes)    79SS6A.JPG (6801 bytes)    Li79Hess4a.jpg (3780 bytes)

 

(38a) Milan Coach Builders:  "Milan Roadster Convertible": 2 page (single-side printed) color sheet, 11x9. Brown and black sheet, with white lettering and Milan Coach Builders emblem, has photo rendering showing three-quarter frontal view of white Milan Roadster Convertible conversion, with red interior, based on Cadillac Seville and view of convertible top, with discussion.h sheet is photograph showing exterior or interior features of MiGi-Stutz; f) form letter "To Customers and Enthusiasts" on Fun Products, Inc., letterhead, dated Nov. 1, 1979, to potential customer; and g) original mailing envelope.

(38b) Milan Coach Builders: (as above) but this piece Comes with: a) two page factory photocopy of article on the Milan which appeared in Dec. 13, 1978 issue of "The Enterprise" newspaper; b) letter on Milan Coach Builders letterhead to journalist; c) Milan Coach Builders business card which is stapled to letter; and d) original mailing envelope, postmarked Feb. 7, 1979.

(39) From McClain Sales, Inc., a dealer promotional card, 4x9", entitled Flower Car by McClain, white card  with photo of flower car conversion; rear has contact information.

79MCLAIN.JPG (6489 bytes)

 

(40) Superior professional cars portfolio, 9x11", opening to 11x17", entitled Presenting Superior, with 5 color plates on Buick and Cadillac models; cover features three black "filmstrips", with ten more on the inside showing Superior hearse on Cadillac chassis; also contains four 2-page color sheets, each 11x9", in silver; front of sheets have photos of Superior Crown Sovereign, Regal Brougham and Sovereign Brougham, Landaulet and Regal Hearses. Reverse of sheets have 11 more photos of exterior and interior features, including Sovereign Limousine. Fourth sheet shows Super Precision, Precision Crown, Precision Crown Deluxe, Custom and Custom Crown models

LI79SUP2.JPG (5337 bytes)    LI79SUP4.JPG (9251 bytes)

 

(41) Superior professional cars portfolio, 9x11", entitled Superior Royale: 2-page color sheet, silver, has white Superior Royale hearse; reverse has 2 photos of interior with specifications and list of standard and optional equipment and features.

LI79SUPR.JPG (4879 bytes)

 

(42) Superior Cadillac ambulances, plus other vans (9 pieces) {***}.

(43) Seville Designed By Gucci, color folder, 8pp., 12x9", the cover of this heavy laminated folder is a 2-page close-up photograph of the tail light on a black car. The centerfold is a 2-page three-quarter frontal view photograph of white sedan with distinctive Gucci features. Two additional photographs show exterior, with thirteen of interior and features.
Sixteen photos show exterior, interior and features of white Seville sedan conversion.

liGucc1.jpg (6482 bytes)    liGucc2.jpg (9538 bytes)

         liGucc6.jpg (8614 bytes)    liGucc7.jpg (8700 bytes)

 

(44) The Cadillac Seville designed by Gucci: A Limited Edition: 9x9, 8 part color catalog. White cover, with black lettering, has green and red Gucci stripe;

(45) Cadillac Seville, designed by Gucci, cover of portfolio shows front of white car; rear cover shows rear of car

liGucc0.jpg (7698 bytes)    liGucc5.jpg (7892 bytes)

 

(46) From Coral Cadillac,  two 8x10" color photos of red   Eldorado conversion by Coral Cadillac, Inc.

LI79CORL.JPG (6603 bytes)    LI79COR2.JPG (1562 bytes)    LI79COR3.JPG (5494 bytes)

 

(47) Two 8x10" photos of black and gray Firemist Coupe D'Marchand Special Edition (Chicago DeVille). Two-page letter from Cadillac Motor Car Division dated July 3, 1979,  suggests a factory-trimmed special edition. This additional piece of information came from Paul Bedford, in the UK. Paul is the son of Don Bedford, an old "Cadillac friend" of mine from Yorkshire. Paul wrote: Just looking through your Database and the Coupe Deville D'Marchand section suggests there was no Cadillac factory literature. I have a letter from Cadillac to a potential client that explains this car. There were two 10x8 color pictures that went with the letter (these are already on your site). If you want a copy of the two-page letter let me know.

79MRCHN2.JPG (5324 bytes)    79MRCHND.JPG (3963 bytes)

 

(48) From Moloney Coachbuilders, Cadillac Fleetwood Brougham Limousine - Moloney Coachbuilders, 2-page color sheet, 11x9", two photos of Fleetwood Brougham Limousine conversions {***}.

LI79MOL.JPG (7456 bytes)    LI78MOLO.JPG (6367 bytes)

 

(49) From Moloney Coachbuilders, Cadillac Fleetwood Moloney Coachbuilders Fleetwood Brougham Long Wheel base Conversion, 2-page non-color sheet, 9x11", photo of Fleetwood Brougham Long Wheel base Limousine conversion {***}.

LI79MOLO.JPG (5611 bytes)

 

(50) From Moloney Coachbuilders, Cadillac Fleetwood Moloney Professional 6-door Limousine, 2-page   color sheet, 9x11", photo of black Fleetwood Brougham Limousine conversion {***}.

LI79MO6D.JPG (6551 bytes)

 

(51) From Phaeton Coach Corporation, the custom-built Cadillac limousine and station wagon

LI79PHAE.JPG (6864 bytes)    

 

 

Return to The (New) Cadillac Database Index Page
or select appropriate year from table, below

 

Preamble 1902-1904 1905-1909 1910-1914 1915-1919 1920-1924 1925-1929
1930-1934 1935-1939 1940-1945 1946-1949 1950-1954 1955-1959 1960-1964
1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-2002


1996, Yann Saunders and the Cadillac-La Salle Club, Inc.
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Background image: Montage of  Cadillac catalog, ad,  photo ]