[ last update: 09.14.2008 ] 

The (new) Cadillac Database©

Cadillac and La Salle
Sales Literature

1970 - 1974


Return to The (New) Cadillac Database© Index Page
or select appropriate year from table, below

 

Preamble 1902-1904 1905-1909 1910-1914 1915-1919 1920-1924 1925-1929
1930-1934 1935-1939 1940-1945 1946-1949 1950-1954 1955-1959 1960-1964
1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-2002

 

 

 

1970

(1)  Prestige, all-model catalog, silver cover with embossed crest, title Cadillac 1970

li70.jpg (4309 bytes)

 

(2) Special folder on the Fleetwood Eldorado [info from enthusiast, Ron Wilson]. This is an Eldorado-only mailer. It is a single sheet of paper folded in three and printed in a sepia color on both sides. Dimensions are 235x217mm folded.

1.li70eldo2.jpg (4524 bytes)    2.li70Eldo3.jpg (3994 bytes)   3a li70eldo1.jpg (8112 bytes)    3b li70Eldo4.jpg (9967 bytes)
1. Top, LH corner design of covering envelope; 2. Cover of folder item; 3a./3b Excerpts from text portions

4.li70Eldo6.jpg (7018 bytes)   4a li70Eldo6a.jpg (8699 bytes)    4bli70Eldo6b.jpg (7244 bytes)
4. Inner illustration;  4a./4b. blown up view of these illustrations

 

(3) DeLuxe brochure on 1970 Series 75 cars, 11x14", 4 pp. + covers and onion skin inserts, olive colored heavy card cover, includes some close-ups of interior and special features.

(4) Commercial cars, color folder, 8½x11" closed, opens to 11x34", gray and white cover featuring Cadillac crest on nose of car entitled: Professional Dignity, Uncompromising performance, Enduring value - Cadillac 1970 ; shows three funeral cars and Fleetwood 75 9-passenger sedan and limousine.  B&W cover, first inner flaps have two front clips (hearse, left and ambulance, right), inner center flaps show bare chassis, features appear at left and detailed specifications at right, rear cover features four typical commercial car styles {*}

li70comm.jpg (5056 bytes)

 

(5) Mailer, Follow the Masters with Cadillac..., mint in original envelope (used), 11x11", 8 stiff card pages, full color, front clip on cover with golf scene in background, Fleetwood Eldorado pp.2-3, Fleetwood Brougham pp.4-5, Sedan de Ville p.6-7, De Ville convertible p.8 [available $23]

li70mstr.jpg (9468 bytes)

 

(6) Annual dealer data book, richly illustrated

li70db.jpg (3510 bytes)

 

(7) Press kit,. including 6 glossy photos, 8x10", and individual descriptions of year's models, in portfolio jacket {***}.

(8) Miller-Meteor ambulance catalog, 16 pp., entitled:  The Life-Support Modules (at top) and M&M - 1971 Miller-Meteor Ambulances with Chassis by Cadillac (bottom, RH side) {*}.

li70mmam.jpg (5205 bytes)

 

(9) Miller-Meteor professional cars catalog, 12 pp. {***}.

(10)  Miller-Meteor brochure entitled:  The new dimensions of leadership - M&M, white covers with white hearse with black landau roof,  tall, ornate, pillared portico in background showing new hearse models: Olympian, Eterna, Citation, Classic, Landau Traditional,  3 Way Coach; 27 photos showing exterior and interior views  {*}

li70mm.jpg (5469 bytes)

 

(11) S&S professional cars color catalog, 8½x13", 12 pp. plus fly leaves {***}.

(12) S&S professional cars, ambulance color catalog, 8½x13", 12 pp. plus fly leaves, entitled: . S&S Immediate Action ambulances by Hess & Eisenhardt.  Three paramedics loading folded gurney through rear door of red/white ambulance at scene of traffic accident, pp.2-3 have lots of  "action" pics, pp.4-5 describe the S&S Professional High Body, pp.6-7 the Kensington, pp.8-9 the Parkway, pp.10-11 have more features illustrated and described {*}

li70hess.jpg (7908 bytes)

 

(13) Superior, catalog and portfolio of Cadillac and Pontiac professional cars entitled Superior Seventy: Ambulances on Cadillac and Pontiac Chassis", 4 different 9x12" color plates of which one includes specifications, includes features, options and accessories.   Catalog measures 9x12" and has 12 pp., non-color, with 9x12" pocket, white cover, psychedelic cover art of ambulance at emergency scene, 73 photo and drawings of features, options and accessories for Superior ambulances on Cadillac and Pontiac chassis. Pocket contains 5 color sheets, 9x12", 2-page each with 12 photos of exterior and interior views of Super 54+ and 51 models (+ other make) {***}

LI70AMBS.JPG (4629 bytes)    LI70SUPR.JPG (7975 bytes)    LI70AMB2.JPG (7985 bytes)

 

(14) Superior, catalog of Cadillac and Pontiac professional cars, stiff catalog, 9x12", 16pp. {***}

LI70SUP2.JPG (9168 bytes)
??? This one ???

 

(15)  Superior, catalog of Cadillac ..... >>>>>

li70Sup.jpg (3087 bytes)
Image courtesy Phantom Coaches™

 

(16) Cadillac presents Sunroofs for 1970: 2 p/color sheet, 9x11. Front is three-quarter frontal view photograph of green Eldorado Coupe with white vinyl roof and sunroof. Reverse side has photograph of the Fleetwood Brougham, Coupe DeVille and Eldorado Coupe lined up side by side, a view of the sunroof in closed position and discussion.

li70su2.jpg (9238 bytes)    li70sun.jpg (8361 bytes)

 

(17)  4 p/non-color folder, 5x7. Cream colored cover with embossed gold emblem and lettering. Folder is an invitation to test drive the 1970 models. Comes with original mailing envelope.

(18) Cadillac: 4 p/part color folder, 5x7. White cover with gold embossed title and emblem. Folder is your invitation to test drive the new models on Sep. 18, 1970. Comes with original mailing envelope.

(19)  Custom wagon conversions :

LI70WAGN.JPG (6423 bytes)

 

(20) From Miller-Meteor, professional car brochure entitled Integrity: It Means as Much to Cadillac as It Does to You, 4-page full-color folder, 12x9" opening to 12x18", shows blue Cadillac Fleetwood Seventy-Five Sedan/Limousine with blue landau top and Olympian hearse by Miller-Meteor.

72MMINTG.JPG (5958 bytes)

 

(21) From Miller Meteor, this   12-page, full color catalog, 9x12", entitled The Mark of Stature - M-M: Miller-Meteor Professional Cars with Chassis by Cadillac, white cover framing photo of blue brocade seat fabric, 27 photos, art renderings and drawings showing exterior and interior features of Olympian, Eterna, Citation, Classic and Landau Traditional hearses and the combination hearse/ambulance coach. 

72MMSTAT.JPG (8173 bytes)

 

1970-71

From Webasto International Sunroof Corp. (Wisco), 4-page, full-color folder, 10x9" opening to 10x17", brown cover, Eldorado El Clásico coupe conversion, brown landau half top and landau irons, 7 other photos of exterior and interior features, back cover has rear view of car.

LI70ELCL.JPG (4788 bytes)

 

1971

(1)  Prestige, all-model catalog, linen-like off-white cover with gold lettering marked Cadillac 1971

li71cat.jpg (1551 bytes)

 

(2) Stiff 24 pp. catalog (Canada), 9x11" {***}.

(3) Press kit,. including 5 glossy photos, 8x10", and individual descriptions of year's models, in portfolio jacket {***}.

(4) Miller-Meteor ambulance catalog, 16 pp. {***}. A New High in Emergency Response (top) and 1979 Miller-Meteor Ambulances with Chassis by Cadillac - M&M; night scene with blurred ''moving" ambulance (front clip is seen)

li71mm.jpg (4495 bytes)

 

(5) Miller-Meteor professional cars catalog, 12 pp. {***}.

(6) S&S professional cars color folder, opens to 11x16½" {*}. The 1971 S&S Professional Cars  by Hess & Eisenhardt. View looking down on   rear of dark blue landau hearse with black roof; couple standing at front RH corner of vehicle. Opens to large, side view of S&S Victoria model; rear clip at lower RH corner.

li71ssa.jpg (4700 bytes)    li71sshr.jpg (6712 bytes)

 

(7) S&S professional cars color catalog entitled New Dimensions in Beauty and Design for 1971

li77ss1.jpg (4000 bytes)

 

(8) S&S professional cars, ambulance color folder, red, black and white, opens to 11x16½" {***}. Opens to side view (lower RH side) of 1971 S&S Medic Mark I.

li71s&S.jpg (6077 bytes)

 

(9) The 1971 S&S Professional Cars by Hess & Eisenhardt, large fold-out, 11x10" closed, 27x20" open, white cover features rear ¾ view of dark blue hearse-landau, title is at lower right, opening the first fold unveils the Victoria hearse, the next fold reveals (at the top) the Park Hill, below it the Park Row, all with interiors and casket table designs, under the lower flap are more interior views plus features and options {*}

(10) Superior, original color catalog/portfolio of ambulances on Cadillac, Pontiac and Ford chassis with specifications. Also shows features, options and accessories. Contains 4 color folders measuring  8x11",   non color folder and catalog measure approx.  8½x11"; catalog has 8 pp.

(11) Superior, catalog of Cadillac and Pontiac professional cars, 8½x12", 16pp. {***}.

(12) 4 p/color folder, 3x7. Front has three-quarter frontal view photograph of green Eldorado Coupe. Folder is an invitation for you to visit the dealership and test drive the new models.

(13) An Invitation . . ": 4 p/color folder, 6x9. Cover has three-quarter frontal view photograph of front of blue car. Folder is an invitation to test drive the 1971 models.

(14) Cadillac Colors: 4 p/color folder, 4x8. White cover with black lettering. Folder contains twenty-one paint chips, including seven Firemist Colors.

(15) Cadillac Information On Emission Controls Low-Lead Fuel Safety and Anti-Theft Features: 8 p/part color catalog, 9x4. Blue cover with white lettering and emblem. Folder gives a basic overview on the background of emission control systems aimed at reducing pollution and the systems Cadillac has implemented. Also discusses measures that were in place for passenger protection, accident prevention and to safeguard against theft.

(16) Introducing the New Look of Leadership: Cadillac 1971: 12 p/color catalog, 9x11. Cover has close-up frontal view photograph of gold car. Six full page photographs show the Fleetwood Sixty Special Brougham, Seventy-Five, Eldorado Coupe and Convertible and Coupe and Sedan DeVilles, with half-page photographs of the Calais Coupe and Sedan. Fourteen additional photographs show interior and features. Includes discussion.

(17) Reward! For the recapture of that lost Cadillac ride: 4 p/color folder, 6x3. Cover has drawing of cowboy on horse trying to lasso a Cadillac. Folder discusses the need to have your shock absorbers and suspension system inspected.

(18) The Future Is Clear: 4 p/color folder, 6x4. Cover has drawing of sky and trees with title overhead. Folder promotes a cleaner America and safer highways, too by taking your Cadillac in for regular inspections and maintenance.

(19)  The New Look Of Leadership: 4 p/color folder, 12x12. Cover is brown toned photo rendering of car. Five photographs show exterior and interior. Includes discussion.

(20) The Life-Support Modules, 1971 Miller-Meteor Ambulances with Chassis by Cadillac, 16 pages, 9x12", black cover with ambulance at night (moving and out of focus), on pp.4-5 the Lifeliner, on p.6 the Volunteer, on p.7 the Guardian, the remaining pages show interiors, layouts, features and specs. {*}

(21) The new dimensions of leadership, 1971 Miller-Meteor professional cars with Chassis by Cadillac, 9x12", 12 pages, front cover has white hearse with black landau top in front of pillared cemetery arches, p.2 shows the Olympian, p.3 the Eterna, p.4 the Citation, p.5 the Classic, p.6 the Landau Traditional,  pp.7-11 plus the rear cover show interiors and casket tables {*}

(22) The Sovereignty of Superior, 16-page color catalog, 9x12", white covers with Crown Sovereign landau type hearse and colored Superior logo, fifteen photos of exterior and interior features of Superior Sovereign and Crown Sovereign landaulet styled hearses and limousines, as well as Regency and Chateau hearses on Cadillac chassis (other bodies on Pontiac chassis also are shown) {***}

LI71SUPR.JPG (5985 bytes)
Image courtesy Phantom Coaches™

 

(23) Superior, ambulance catalog

LI71SUP.JPG (7767 bytes)    LI71MM1.JPG (4970 bytes)

 

(24) From Webasto International Sunroof Corp. (Wisco?), 2 page, single-sided, non-color sheet, entitled Cadillac Eldorado Styling, 11x9", white sheet with Wisco emblem, 3 photos of sun roof, landau half roof and deck lid trim on Eldorado El Clásico coupe conversion.

 

1971-1974

(1) From Caribou Motor Corp, CA, color sales sheet, 8½x11", on updating the front clip of your customized Caribou pick-up. The notice covers all four years.

7174Cribou.jpg (8524 bytes)

 

 

1972

Thanks to Ruben Baeten, a young Dutch Cadillac fan, you can view the contents of the 1972 Cadillac product catalog here:  http://www.informaat.nl/home/RCCP/1972brochure/72brochure.htm

(1)  Out of a Tradition of Excellence - Cadillac 1972, bluish cover with front clip of '72 model and license plate marked 1972 {*}

li72mlr.jpg (4810 bytes)

 

(2)  Cadillac is more than a great car... folder, illustrates 10 different models (no date shown but cars shown are 1972 models)

li77b.jpg (2272 bytes)

 

(3) Narrow, elongated catalog on Fleetwood Seventy-Five models. in original envelope with wreath and crest at upper LH side. Title:  The Ultimate ...in Prestige , 11½ x 5¼", full color, p.2 has RH side view of blue car with black padded top, center pages show rear seating, last page shows jump seats, imitation landau bars, RH rear view mirror and rear compartment  A/C + radio controls [available: $18]

li72limo.jpg (8616 bytes)

 

(4)  1972 Cadillac Data Book, maroon leatherette cover with gold lettering and 1972 Cadillac Data Book {***} Includes paint chips, leather and upholster samples, B&W photos of models in range as well as special features

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(5) Press kit,. including 6 glossy photos, 8x10", and individual descriptions of year's models, in portfolio jacket {***}.

(6)  Full color PC, Fleetwood Eldorado coupe, 9x4½" [available, $3]

[ image ]

 

(7) From Hess & Eisenhardt, a portfolio, 12x9", entitled S&S Immediate-Action Ambulances by Hess & Eisenhardt, white cover with night-time photo of S&S Medic Mark I Ambulance rushing to emergency. Includes two  4-page color folders, 11x8" opening to 11x17", one on the   S&S Medic Mark I,  blue cover, 9 photos showing exterior and interior, one on The S&S Parkway by Hess & Eisenhardt, yellow cover;   rear covers lists standard features and options.

72SSAMB.JPG (5731 bytes)

 

(8)   Miller Meteor - Professional Cars, 9x12", 16 pp., hearses, ambulances, combination coach and features. Includes Olympian, Eterna, Citation, Classic, Landau Traditional, plus the following Ambulances:  Guardian, Volunteer, Lifeliner; 22 photos showing both interior and exterior views

LI72MMLT.JPG (4766 bytes)

 

(9)  Miller Meteor professional car item, white cover with following markings : Miller Meteor (in large script), The Mark of Stature -  1972 Professional Cars - Chassis by Cadillac (in smaller capitals)

li72mmcom.jpg (2227 bytes)
Catalog cover image courtesy Phantom Coaches™

 

(10)   Miller Meteor Total Response Ambulances views

li72mmam.JPG (5044 bytes)

 

(11) From Miller Meteor, 16-page, full-color catalog entitled Miller-Meteor - The Mark of Stature: Professional Cars . Chassis by Cadillac, 9x12", white textured cover with embossed title, 23 photos, art renderings and drawings, including five beautiful renderings of  Olympian, Eterna, Citation, Classic and Landau Traditional hearses and Guardian, Volunteer and Lifeline ambulances.

72MMSTA2.JPG (2236 bytes)

 

(12) S&S professional cars by Hess & Eisenhardt, color folder, opens to 10x39" {***}.

(13) Superior, ambulance portfolio, includes Cadillac, Pontiac and Ford models plus accessories and options folder, 8½x22" {***}.

(14)  Superior '72 Ambulances, salmon-colored cover with black lettering and white Superior company logo at top, RH side [same as above ???],  has ambulances on Cadillac and Pontiac chassis with specifications. Also shows features, options and accessories. Contains 3 color folders measuring 8¼x10¾" each, 1 part color folder measuring 8¼x10¾". Catalog measures 8½x11" with 8 pages.

LI72SUP.JPG (3641 bytes)    LI72SUP1.JPG (6755 bytes)

 

(15) Superior, catalog of Cadillac professional cars, stiff catalog, 8½x11", 16pp. {***}.

Lit72ss.jpg (4927 bytes)

 

(16) An invitation . . .: 4 p/color folder, 6x9". Cover has three-quarter frontal view photograph of front of blue car. Folder is an invitation to test drive the 1972 models.

(17) Cadillac Consumer Information: 6 p/part color folder, 5x9". White paper printed in blue ink. Folder discusses vehicle stopping distances, tire reserve load and acceleration and passing ability.

(18)  Cadillac Eldorado Custom Cabriolet Elk Grain Vinyl Roof Material: 2 p (single-side printed) /part color sheet, 9x10". Sheet has seven actual vinyl color selection samples.

(19) We Invite You To Lease A 1972 Cadillac: 4 p/color folder, 4x7". Cover is three-quarter frontal view photograph of gold Sedan DeVille with white vinyl roof. Folder lists four advantages to leasing your next car.

(20) Out of a Tradition of Excellence: 32 p/color catalog, 9x10". Blue cover, with white frame, has eight embossed silhouettes of vintage and classic Cadillacs. Eight full page photographs, with their predecessor as a hazy image in the background, show the Fleetwood Sixty Special Brougham Sedan and Seventy-Five Sedan; Eldorado Coupe and Convertible; Sedan and Coupe DeVilles; and Calais Sedan and Coupe. Thirty-seven additional photographs show interior and features. Includes discussion and specifications.

(21) Webasto International Sunroof Corp. Cadillac El Clásico coupe by Wisco on Eldorado chassis, sheet, single-side, non-color,  11x9", shows three photos (sun roof, landau half roof and deck lid trim

LI71WEBA.JPG (4571 bytes)

 

(22)  Webasto International Sunroof Corp. (Wisco) product folder on Eldorado conversions, entitled  Choose the Ultimate -- In Beauty, Elegance -- and Distinctive Auto Ownership . . . Cadillac Eldorado: 4 page, full color folder, 11x9", opens to 11x17", yellow cover, front view of   blue Eldorado El Clásico coupe conversion, 3 photos of Coupe DeVille, DeVille 9-Passenger Station Wagon and Eldorado 6-Passenger Station Wagon conversions, rear cover has photo of green Eldorado conversion with white landau half roof and landau irons.

LI72WISC.JPG (5309 bytes)


(23) From R. S. Harper Coachbuilders, information package, 11x9", with 3 color photos each 3x3" showing Estate Brougham Station Wagon conversions; standard and optional equipment also listed and priced

LI72HRPR.JPG (4523 bytes)

 

(24) From Moloney Coachbuilders, Cadillac Fleetwood and Eldorado "Custom Cadillac Conversions by Moloney Standard Coach Builders", 4-page non-color folder, 11x9" opening to 11x17", black and white cover, photo of Cadillac conversion, 10 photos of custom grilles, Mark IV style deck, custom interior and Cadillac 4-door convertible, station wagon and El Doral models

LI72MOLO.JPG (3677 bytes)

 

1973

(1) Fleetwood limousine and sedan catalog, stiff gold cover, 4x9", 8 pp. [available, $12]

li73lim2.jpg (4440 bytes)

 

(2) Features a brief description with exterior/interior pictures and specifications for the Fleetwood Seventy-Five, Fleetwood Brougham, the Eldorado Coupe & Convertible, The Coupe & Sedan De Ville and the Calais Coupe & Sedan. Contains 24 pages and measures 9" x 9 1/2".

li73bro

 

(3) Japanese B&W catalog entitled 1973 Cadillac, in gold, with gold crest above it and the dealer's name, Yanase, in black, at lower right.. Measures 8½x11¾", 12 pp. incl. covers.  Models include Fleetwood Brougham,  Eldorado coupe, Eldorado convertible, Sedan de Ville, Coupe de Ville. Text is 99% Japanese.

[ Li73Jap ]

 

(4) Professional car catalog entitled: Presenting the most honored credentials of your profession, white cover with burgundy lettering at RH side.

li73comm.JPG (2606 bytes)

 

(5) Press kit with 6 photos and descriptive text on new models {***}.

(6) Accessories folder entitled Pleasures for the Adding, 12 page, full color, 6x3", opens to 12x10"

LI73ACC.JPG (5722 bytes)

 

(7)  ASC Custom Craft brochure, ASC Custom Craft Inc., Proudly Presents...

LI73ASC.JPG (4864 bytes)

 

(8) Cadillac El Deora, custom conversion by ASC, folder, 6x9", opens to 16x9", gold, black and white entitled ASC Custom-Craft, Inc., Proudly Presents,  6 pages,  cream color cover, ASC emblem, 5 drawings of exterior features of El Deora conversions on Fleetwood Brougham, Coupe DeVille and Eldorado models. Lists models available: El Deora DeVille, Limousine, Eldorado "Astrella" Station Wagon and Fleetwood Brougham "Astro" Estate Wagon.

(9)  Wayne professional cars catalog, New Horizons in Leadership, including Miller-Meteor with professional chassis by Cadillac and Cotner-Bevington with Oldsmobile 98 chassis.  LH half of cover features sunrise over dark, wooded hills

li73mmco.jpg (3368 bytes)     li73lowr.jpg (6964 bytes)

 

(10) 4-page non-color folder entitled, Custom Cadillac Conversions by Moloney Standard Coach Builders, 11x9" opening to 11x17", has front view of Cadillac conversion, 10 photos of custom grilles, Lincoln Mark IV style deck, custom interior, Cadillac 4-door convertible, station wagon and El Doral models.

(11) [different ??? - seen on eBay, May 2004] 4- page Moloney brochure, full color measuring 8.5x11" and featuring Moloney full top El Doral and the Classic El Doral de Ville (the Moloney deVille).

(12) S&S professional cars color catalog, 10x12½", 16 pp. plus fly leaves {***}. A Fresh Approach to Perfection -m The 1973 S&S Professional Cars by Hess & Eisenhardt.... White cover,  pink rose with dewdrops. Twenty photos, including 2-page view of Victoria hearse, craftsmen working on Victoria, Park Hill and Park Row models, upholstery selections, features and options.

LI73H&E.JPG (2985 bytes)

 

(13) S&S professional cars, ambulance wall poster, blue-tone, huge 24x34" {***}.

(14) Superior, catalog of Cadillac professional cars, 8½x11½", 16pp. {***}.

(15) Superior, portfolio of Cadillac-based ambulances entitled Superior Ambulances for 1973.  Comes in white mailing envelope with red lettering and "50" year anniversary logo, 11x17", cover has night shot of many ambulances all lit up. Includes six 2-page color sheets, 11x17", with 53 misc. photos and photo renderings of exterior, interior, features and options for the Superior 54 and Superior 51 ambulances on Cadillac (and Pontiac) chassis and the Superior 61 Ambulance on Chevrolet G-30 Van chassis {***}.

LI73SUPR.JPG (7601 bytes)   LI73SUA3.JPG (3920 bytes)

 

(16) Wayne catalog of professional cars, includes Cadillacs by Miller-Meteor, 24 pp. {***}.

(17) Custom conversions by Wisco, entitled Drive with Distinction...,  4 page non-color folder, 11x9", opens to 11x17", light blue cover with photo of custom Coupe DeVille conversion, 8 further  photos of features of Coupe DeVille and Eldorado conversions. Rear cover has 5 photos of station wagon and limousine conversions.

LI73WISC.JPG (4949 bytes)

 

(18) Cadillac: Postcard, 4x6", front is three-quarter frontal view photograph of red car with white vinyl roof. Reverse side is unused postcard.

(19) Cadillac: Postcard, 4x6", front is three-quarter frontal view photograph of yellow car with top down. Reverse side is unused postcard.

(20) Cadillac: Postcard, 4x6", front is three-quarter frontal view photograph of blue Sedan DeVille with dark blue vinyl roof. Reverse side is unused postcard.

(21) Cadillac: Postcard, 4x6", front is three-quarter frontal view photograph of yellow Coupe DeVille with gold vinyl roof. Reverse side is unused postcard.

(22) Cadillac: Postcard, 4x6", front is three-quarter frontal view photograph of green Calais Sedan with dark green vinyl roof. Reverse side is unused postcard.

(23) Cadillac presents the class of '73: 12 p/color catalog, 9x9", cover is frontal view photograph of car with couple standing in front of car. Four full page photographs show the Fleetwood Brougham, Eldorado Coupe, DeVille Sedan and Calais Coupe. Seventeen additional photographs show exterior and interior features and include view of the Fleetwood Seventy-Five Sedan/Limousine.

(24) The Special Pleasures of Owning a Cadillac: 8 p/color catalog, 12x12", cover opens to two page close-up photograph of green car, with blue Coupe DeVille with white vinyl roof in background. Thirteen additional photographs show exterior and interior of cars.

(25) Why Cadillac Owners Are So Loyal . . .: 8 p/color catalog, 13x11", white cover, with black lettering, has side view photograph of white Sedan DeVille. Sixteen photographs show exterior and interior views of the Fleetwood Brougham and Seventy-Five Sedan/Limousine; Sedan and Coupe DeVilles; Eldorado Coupe and Convertible; Calais Sedan and Coupe; and Eldorado convertible which was the Official Pace Car for the May 28, 1973 Indianapolis 500.

(26)  The Special World of Cadillac: 32 p/color catalog, 9x9", white cover with gold lettering and gold white embossed emblem against red background. Nine full page photographs show the Fleetwood Brougham and Seventy-Five, Eldorado Coupe and Convertible, Sedan and Coupe DeVilles and Calais Coupe and Sedan. Thirty-three additional photographs show exterior and interior features. Includes discussion and specifications.

(27) Presenting the most honored credentials of your profession (brown letters on white cover), 8 page brochure on Cadillac commercial cars for 1973, 11x11", four typical models illustrated, chassis shown in brown-tone on p.6,   specs. on p.7 {*}

(28) New Horizons in Leadership, 1973 Wayne professional cars, Miller-Meteor [Cadillac] and Cotner-Bevington [Oldsmobile, 9x12", 24pp., front cover divided in two parts, has sunset (left) and title on white background (right), p.4 shows the Olympian, p.5 the Eterna, p.6 the Landau Traditional, p.7 the Classic, p.8 the Citation,  pp.9-13 show interiors and casket tables, pp.14-19 cover the Cotner-Bevington bodies on the Oldsmobile chassis, p.21 shows the Volunteer, Guardian and Lifeliner ambulances on Cadillac chassis, p.22 shows the C-B ambulances {*}

(29) Variation on preceding piece (larger format). Photographs, layout and information appear to be identical.


1974

(1) Prestige all-model color catalog

Li74luxe.jpg (5944 bytes)

 

(2) Regular, standard all-model prestige color catalog

 

Li74luxe.jpg (5944 bytes)

 

(3) Full-color mailer catalog entitled Any way you look at it, 9½x9¼",  12pp. incl soft covers, shows Coupe de Ville , Eldorado convertible, Fleetwood Brougham, Sedan de Ville, Calais  coupe and sedan, features, etc.

Li74Mlr1.jpg (15189 bytes)

(4) Prestige color catalog on commercial cars, 11x13", 8 pp., shows three funeral cars and Fleetwood 75 9-passenger sedan and limousine, plus three others, including an ambulance {***}. Cover features nose of car with Cadillac crest on red./orange background: More than ever... America's number one professional cars

     li74com1.jpg (4116 bytes)

 

(5) Prestige catalog, Cadillac 1974 - More than Ever ... America's Luxury Car, in gold and white on mat black cover with gold-edged square in center and monotone black crest inside. Published for the  Japanese market [by Yanase], 8¼x11¾", 8 pp. Models include Fleetwood Brougham,  Eldorado coupe, Eldorado convertible, Sedan de Ville, Coupe de Ville, Seventy-Fives... (as well as misc. Buick models). Text is 99% Japanese.

[ Li74Jap ]

(6) Japanese catalog on 1974 Buick and Cadillac, published for the  Japanese market [by Yanase]. Title reads Cadillac & Buick 1974 in gold on mainly black cover with photo illustrations plus full-color Cadillac and Buick crests at top center. Measures inside. 8½x11¾", 12 pp. incl. covers.   Models include Fleetwood Brougham, Fleetwood 75 limousine, Eldorado coupe, Eldorado convertible, Sedan de Ville, Coupe de Ville, Brougham Elegance [interior photo]; has features, options, specifications. Text is 99% Japanese.

[ Li74Jap ]

 

(7) 1974 edition of the Cadillac Master Parts & Accessories Catalog, ring bound

li74mpl.jpg (6216 bytes)

 

(8) 1974/75 accessories folder [available: $7]

li7475ac.jpg (2098 bytes)

 

(9) First there. First everywhere - 1974 Miller-Meteor Ambulances,  6-page fold-out in full color, on the Criterion, Lifeliner and Volunteer ambulances; cover shows a Criterion ambulance speeding to an accident scene, cars shown are painted orange and white; interior views are plentiful {*}

li74mmam.jpg (7098 bytes)

 

(10) Auto Gard, Inc., single-sided, non-color sheet, 9x11" entitled New Product Line Available from Auto Gard, Inc. describing conversions of Buick, Cadillac, Ford and Pontiac models. Includes three photographs showing "Superfly" headlights for 1974 Cadillac DeVille and 1973/74 Cadillac Eldorado, repro Goddess hood ornament and frontal view of grille and headlights on Cadillac {***}

 

(11) From Hess & Eisenhardt, 16-page (+ fly leaves)  full-color catalog entitled  In Every Profession There are a Few Who Choose to Rise Above the Commonplace, 10x13", gold-toned cover with gulls at sunset, 22 photos, including 2-page black H&E S&S Victoria hearse with exterior and interior features, craftsmen at work on S&S Victoria, Park Hill and Park Row models.

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(12) Wayne 1974 Professional Cars, Miller-Meteor, Chassis by Cadillac, Cotner-Bevington, Chassis by Oldsmobile, rear of white hearse with black landau top on front and rear covers, p.2 shows Olympian, p.3 the Eterna, p.4 the Landau Traditional, p.5 the Classic, p.6 the Citation, pp.7-11 cover cars on the Oldsmobile chassis, pp.12-15 illustrate the various interiors and casket tables, p.16 shows the Criterion ambulance, p.17 the Lifeliner and Volunteer models, p.18 has  the Cotner-Bevington 48" and 54" ambulance on the Oldsmobile chassis {*}.

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(13) Wayne 1974 Professional Cars, To met the Challenge of Change... (same cover as previous item but different text)

LI74WAYN.JPG (5372 bytes)

 

(14) Stiff 24 pp. catalog (Canada), 9x9½".

(15) Press kit,. including 7 glossy photos, 8x10", and individual descriptions of year's models, in portfolio jacket {***}.

(16) Superior portfolio, 9x24",   with folders on Cadillac, Dodge, Chevrolet and Pontiac ambulances.

(17) Superior, catalog of Cadillac and Pontiac professional cars, 8½x11", 16pp.. entitled Superior in all respects - Superior '74 Cadillac and Pontiac Funeral Coaches. {***}.

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(18) 1974  Superior 54 Ambulance on Cadillac Chassis, ambulance folder, 9x12", opens to 9x24",  orange and white 54" model on cover, pp.2-3 have interior layouts and specifications, rear cover has various floor plans {*}.

li72sup2.jpg (6635 bytes)

 

(19)  Moloney product sheet entitled Handcrafted Luxury Motor Cars from Moloney, Palatine, IL; 9x11", shows on one side a 3/4 front and 3/4 rear view of a yellow El Doral coupe (based on DeVille coupe?); on the other side are, a 3/4 front and 3/4 rear view of a dark blue El Doral sedan (based on the Fleetwood Brougham?), as well as a 3/4 front view of a red El Doral Eldorado coupe.

(20) Cadillac: Postcard, 4x6", front is three-quarter frontal view photograph of red Eldorado Convertible with white interior. Reverse side is unused postcard.

(21) Cadillac: Postcard, 4x6", front is three-quarter frontal view of brown Coupe DeVille with brown vinyl roof. Reverse side is unused postcard.

(22) Cadillac: Postcard, 4x6", front is three-quarter frontal view of gray Fleetwood Brougham with black vinyl roof. Reverse side is unused postcard.

(23) Cadillac: Postcard, 4x6", front is three-quarter frontal view of dark blue Fleetwood Brougham. Reverse side is unused postcard.

(24) Cadillac: Postcard, 4x6", front is three-quarter frontal view of green Custom Coupe with white Cabriolet roof. Reverse side is unused postcard.

(25) Cadillac Coupe DeVille: Dealer Card, 3x7", front is three-quarter frontal view photograph of brown car with brown vinyl roof. Reverse side has discussion and dimensions.

(26) Cadillac: More than ever . . . America's Number One Luxury Car: 32 p/color catalog, 9x10", white cover with embossed emblem and gold embossed lettering. Eight full page photographs show the Fleetwood Brougham Sedan, Seventy-Five Sedan, Eldorado Coupe, Custom Cabriolet and Convertible, Sedan and Coupe DeVilles and Calais Coupe and Sedan. Forty-two additional photographs show exterior and interior features. Includes discussion and specifications.

(27) ...Variation on previous piece (larger format)

(28) 1974 advertising planner; a guide for Cadillac dealers nationwide

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(29) From Moloney Coachbuilders, Cadillac Eldorado and DeVille Handcrafted Luxury Motor Cars from Moloney, 4-page color folder, 9x11" opening to 9x22", cover photo of silver Cadillac Eldorado "El Doral" full top coupe conversion at race track;  two full page photos of red El Doral with white landau top and black and white Classic El Doral DeVille coupe; rear cover shows tire trunk deck

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Preamble 1902-1904 1905-1909 1910-1914 1915-1919 1920-1924 1925-1929
1930-1934 1935-1939 1940-1945 1946-1949 1950-1954 1955-1959 1960-1964
1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-2002


© 1996, Yann Saunders and the Cadillac-La Salle Club, Inc.
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