[ last update: 10.23.2010 ]

The (new) Cadillac Database

Cadillac and La Salle
Sales Literature

1965 - 1969


Return to The (New) Cadillac Database Index Page
or select appropriate year from table, below

 

Preamble 1902-1904 1905-1909 1910-1914 1915-1919 1920-1924 1925-1929
1930-1934 1935-1939 1940-1945 1946-1949 1950-1954 1955-1959 1960-1964
1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-2002

 

 

 

Thanks to a Cadillac enthusiast in The Netherlands (Holland) you may view here some of the finest product catalogs published by Cadillac from the mid- to late sixties.   Just "click" where the words "click here" are highlighted in blue!

 

1965

(  )  Prestige, full-color, all-model catalog of 1965 models, best piece for the year, 1965 CADILLAC embossed on top part of hard cover, 9x12", 34 pp. incl. onions skins and double folds, front clip on front cover, rear clip on rear cover [one original available in MINT condition: $48]

65cat.jpg (2882 bytes)

 

(  ) As above, but small, standard hand-out, 1965 CADILLAC in black print on soft cover, size ....,  Click here to view the contents of a 1965 Cadillac product brochure

li65cat.jpg (4511 bytes)
There is also a Dutch version of this brochure
[ with the same black title line above the cover illustration ]

 

(  ) The Cadillac 75 Series, 32x24cms, 4-page stiff-card folder on these models, with cover letter from L.N. Mays, Cadillac General Sales Manager; cover photo of rear compartment, chauffeur holding door open and two business men exchanging handshake; interior has 2-page spread of black 75 limousine; 4 detailed photos on rear cover.

(  ) Funeral Cars & Ambulances on Cadillac commercial chassis, features and specifications. Shows custom bodies by Hess & Eisenhardt, Miller-Meteor and Superior. Measures 9x12", 8 pp.

LI65COMM.JPG (2522 bytes)    LI65COM2.JPG (4590 bytes)    65COMM2.JPG (4759 bytes)
Center image is larger view of cover page title

 

(  )  Mailer folder People on the go, go Cadillac..., 8x9", three double-sided folds, folded twice, full color photos of Calais hardtop sedan, Fleetwood BroughamDeVille convertible and hardtop Sedan de Ville [one original available: $38].

li65peop.jpg (8466 bytes)

 

(  )  Mailer catalog Cadillac... Three Distinctive expressions, 8x12", 8 pp. incl. covers, photographic catalog with sections on the Fleetwoods, De Villes and Calais [one original available: $38]

li65_mln.jpg (12695 bytes)

(  )  Dealer card on new Sedan de Ville model

Li65gm2.jpg (7836 bytes)

 

(  ) Illustrated accessories catalog, 5x8", 12 pp. {***}.

(  ) Illustrated accessories folder

li65mis.jpg (8086 bytes)

 

(  ) Illustrated Cadillac Data Book (dealer piece)

li65db.jpg (4959 bytes)

 

(  ) Press kit with 4 photos and descriptive text on new models {***}.

(  ) Six different feature folders, color, slightly larger than 3 x 6 inches, 4 or 6 pages each); each one covers a different topic as follows: (a) Cruise Control and automatic leveling, (b) tune-up and appearance, (c) cushions and mats etc, (d) Twilight Sentinel and GuideMatic, (e) options like compass, litter box, belt retractors, (f) Christmas gifts.

(   ) 1965 General Motors car brochure; featuring Chevrolet, Pontiac, Oldsmobile, Buick and Cadillac automobiles. It measures 4" by 9" with 34 pages. There are color illustrations on every page.

[ li65gm ]

 

(  ) Miller-Meteor ambulance catalog, 10 pp., red, black and white {***}.

(  ) Miller-Meteor full line color catalog, 20 pp. plus fold-outs {***}.

(  ) S&S professional cars prestige color catalog, 9x12", 12 pp., embossed covers {***}.

(  ) S&S professional cars mailer catalog, opens to huge 36x48" poster on ambulance models {***}.

(..) Superior, prestige color catalog,  Everything New! Includes Royale, Sovereign, Crown Royale, Crown Sovereign hearses and interior features. Measures 11x9" with 16 pages {***}

li65sup.jpg (3172 bytes)

 

(..) Superior, prestige color catalog of Pontiac and Cadillac ambulances, 9x12", 20 pp. {***}.

LI65SUHR.JPG (5087 bytes)    LI65SUPR.JPG (6578 bytes)

 

(..) Superior, Cadillac Royale ambulance folder, 4 pages open to 8x23" {***}.

(..) As above, but Crown Royale model {***}.

Li66sup2.jpg (8068 bytes)

 

(..) As above but Crown Sovereign model {***}.

(..) 1963-65, Cadillac Used Car Album: 8-page, non-color folder, 3x6". Five photographs show the 1963 Coupe DeVille, 1964 Hardtop Sedan DeVille, 1965 Coupe DeVille, 1966 DeVille Convertible and 1967 Coupe DeVille. Includes discussion

(  ) PC - Charlie's Angels movie promotion card (2003), features one of the girls sitting on the hood of a soaped-up (not souped-up) '65 sedan with CA tags).

 

1966

Click here to view the contents of a 1966 Cadillac product brochure

li66cat.jpg (7452 bytes)

 

(  ) Stiff 16 pp. catalog (Canada), 8x11" {***}.

(  ) Photographic mailer catalog, Who Owns it ? ... The Cadillac owner is one whose varied tastes...,  11x9", 8 pp. incl. covers, full color photos of Fleetwood Brougham, Coupe de Ville and Calais hardtop sedan [one original available in full-color envelope: $43]

li65mlen.jpg (8934 bytes)    li66mlr2.jpg (10494 bytes)

 

(  ) Color folder on Fleetwood 75 models, 4 pp., opens to 9x24", stiff card.

(  )  Challenge of Excellence, 9 pages, Cadillac crest on corner of  cover; GM Logo on a few pages [description of item on sale by auction]

(  ) Press kit,. including 5 glossy photos, 8x10", and individual descriptions of year's models, in portfolio jacket {***}.

(  ) Stiff 4-page folder on commercial cars, opens to 12x19"

Li66comm.jpg (3719 bytes)

 

(  )  Black and white folder:

LI66B&W.JPG (4952 bytes)

 

(  ) Dealer's Data a Book, 6-ring binder, 119 pages, clear plastic tabbed dividers for easy and quick reference. Filled with pictures. 6 1/4 X 8" Contents include: new features, body styles, power train, chassis, optional equipment, body, specifications, milestones, and a complete index

li66db.jpg (4108 bytes)

 

(  )  Eureka commercial car folder

LI66EURK.JPG (4361 bytes)

 

(  ) S&S professional cars prestige color catalog, 9x12", 12 pp., embossed covers {***}.

 

(  ) Adverising sheet or folder (?) on the S&S Victoria funeral coach {***}.

li66H&Ess.JPG (18561 bytes)    li66H&Ess2.JPG (35521 bytes)
Adsvertising sheet on the S&S Victoria

 

(  ) S&S professional cars mailer catalog, opens to huge 36x48" poster on ambulance models, 48 page (single-side printed) non-color folder, 6x12. Folder opens to huge, 36x48, poster style layout with forty-eight photographs showing exterior, interior and features of the Hess & Eisenhardt S&S Professional High Body, Kensington and Parkway Ambulances, with discussion and specifications {***}.

(  ) Miller Meteor catalog of  ambulances entitled "New Horizons in Ambulance Service", 8-page, two-tone (red) catalog, 12x8",  has red and white "Classic 42-inch" on cover and on p.2; p.3 has construction details, pp.4-5 show the "Classic 48-inch" and "Paramount" models, p.6 features the "Volunteer", p.7 has the specifications; features are shown on the rear cover {*}

(  ) Miller Meteor catalog of hearses and ambulances entitled Invitation to Leadership - Miller-Meteor Professional Cars for 1966, 16-page full color catalog, 12x8", shows Citation (p.2), Landau Traditional (p.4), Paramount Landau (p.5), Classic (p.6), flower car p.7), 2-in-1 funeral coach/ambulance (pp.8-9), 3-way coach details (p.10-11), Classic ambulance (p.12), ambulance details (p.13), specifications (pp.14-15), measures of Miller-Meteor excellence (p.16)

Li66mma.jpg (5951 bytes)

 

(..) Superior, catalog of Cadillac professional cars, 69 Superior Funeral coaches...the Professional Choice

(..) Superior on Cadillac chassis brochure. It measures 11.5 x 9”, 8 pp., several color photo inserts showing interior of coaches

[li66suhr]

 

(..) Superior Royale on Cadillac chassis brochure. Glossy photo of Hearse/Limousine. It measures 11.5 x 8.5” and folds out to 23“

[li66suro]

 

(..) Superior Crown Sovereign Hearse on Cadillac chassis brochure. It measures 11.5 x 8.5” and folds out to a full 23” color photo.

li66sucr]

 

(..) Superior, catalog of Cadillac professional cars entitled Superior Crown Royale on Cadillac Chassis, 4 page color folder, 8x12" opening to 8x23", covers open on 2-page photo of black Superior Crown Royale Landaulet hearse. Also shown is a tan Superior Crown Royale Limousine {***}

LI66SUPR.JPG (8803 bytes)

 

(..) Superior Crown Royale Cadillac Hearse/Limousine brochure. It measures 11.5 x 8.5” and folds out to a full 23”

[li66sur2] 

 

(  ) Superior ambulance catalog, 1966 Superior ambulances...a new line of action for any emergency

LI66SUA3.JPG (7436 bytes)    LI66SUA2.JPG (6530 bytes)    LI66SUAM.JPG (6481 bytes)

 

(..)  20 pp. brochure featuring ambulances built on Cadillac chassis; shows all models and accessories available. It measures 11.5” x 8.5”.

LI66SUAM.JPG (6481 bytes)

 

1964-66, An Album of the World's Finest Cars: 8 p/cc, 4x6. White cover, with black lettering, has close-up view of emblem on brown car. Six full page photographs, with descriptive captions, show the 1964 Sedan DeVille, 1965 Fleetwood Brougham, 1966 Coupe DeVille, 1967 Coupe DeVille and Fleetwood Eldorado and 1968 Fleetwood Eldorado and Sedan DeVille. Includes discussion. I.D. #SA 2667

 

 

1967

(  )  Prestige color catalog of 1967 models, Cadillac: The Standard of the World, 13x11",  44 pp., dark blue cover with gold and black lettering and black design. Fifty-six photo renderings and drawings show exterior and interior of the Fleetwood Sixty Special Sedan, Brougham, Seventy-Five Sedan-Limousine and Eldorado; DeVille Coupe, Convertible, Sedan and Hardtop Sedan; and Calais Coupe, Sedan and Hardtop. Click here to view the contents of a 1967 Cadillac product brochure [$40]

Li67.jpg (3029 bytes)  

 

(  ) Standard all-model catalog,  Cadillac: The Standard of the World, 9x11", 22 pp., dark blue cover with gold and black lettering and black design. Forty-nine photo renderings and drawings show exterior and interior of the Fleetwood Sixty Special Sedan, Brougham, Seventy-Five Sedan-Limousine and Eldorado; DeVille Coupe, Convertible, Sedan and Hardtop Sedan; and Calais Coupe, Sedan and Hardtop. Includes discussion, specifications and descriptive captions for thirteen features [$22].

(  ) Individual color catalog on Cadillac Fleetwood, 12x9", 12 pp., dark blue cover with gold lettering and black emblem. Twenty-four photo renderings and drawings show exterior, interior, chassis and mechanical features of the Fleetwood Eldorado, Sixty Special Sedan, Brougham and Seventy-Five Sedan-Limousine. Presentation envelope reads: For Motoring Requirements Above the Ordinary" [$18]

Li67flw.jpg (1697 bytes)
[ This image is too dark - it should be the
same color as the Eldorado catalog, below ]

 

(  ) Individual color catalog on Fleetwood Eldorado by Cadillac: World's Finest Personal Car, 12x9", 8 pp., dark blue cover with gold and black lettering and black design. Fourteen photo renderings and drawings show exterior, interior, chassis and mechanical features of car. Includes discussion and specifications [$23]

LI67ELDO.JPG (2915 bytes)

 

(  )  Accessories folder, full color, 3x6" folded, 6x13 " open [$6]

li67acc.jpg (5865 bytes)

 

(  ) Accessories catalog, When It Comes To Accessories -- Cadillac Helps You Get A Little Personal, 9x4", 16 pp., cover features photo of front seat and dashboard of car with blue interior

(  ) Stiff 24 pp. catalog (Canada), 8x11" [$20]

(  ) Eldorado coupe, PC

LI67ELPC.JPG (6249 bytes)

 

UPDATE

a. 1967 Merchandising Guide from Display Corporation w/envelope, 15"x10.5", 16 pages + covers

b. 1967 Color Selections Folder, tri-fold 7.25"x3.25", opens to 7.25"x9.875"

c. 1967 Mailer w/envelope & memo insert from dealer: "Your Cadillac dealer has the answers.", 10.75"x9", 8 pages

d. 1967 Commercial Chassis Folder, 9.5"x12.5", tri-fold

e. 1967 Superior Hearse Brochure: "New Select Group on Cadillac Chassis", 9"x12", 18 pages + covers

Steven Egly Alameda, California

 

(   )  Catalog of proposed conversions by Derham of Rosemont on Cadillac and Lincoln chassis.  This blue and white catalog measures 11 x 7" and includes 8 pp., plus the embossed card covers. Derham put out this brochure of line sketches for customizing CadillacS and a Lincoln many years after it had more or less ceased producing such conversions. It has not been ascertained if any of these proposals were actually built

li67Derh.jpg (2582 bytes)    li67Der2.jpg (6844 bytes)    li67Der4.jpg (9772 bytes)
[ Poor quality images from Internet auction site, 9/2005 ]

 

(  ) S&S professional cars prestige color catalog, 9x12", 12 pp., embossed covers {***}.

(  ) S&S professional cars mailer catalog, opens to huge 36x48" poster on ambulance models {***}.

li67ss.jpg (5179 bytes)

 

(..) Superior, catalog of Cadillac and Pontiac ambulance models, Any Emergency,  with specifications, equipment, accessories and features, 11x8, 20 pp.{***}

(  ) Superior catalog, New Selection, ambulances on Cadillac and Pontiac chassis with specifications, equipment, accessories and features, 9x12", 16 pp.

LI67SU1.JPG (7466 bytes)    LI67SUP2.JPG (2850 bytes)
RH image is larger view of cover title in  oval

 

(..) Superior, catalog of Cadillac professional cars, 9x12", 20pp. {***}.

(  ) Miller Meteor catalog of  ambulances entitled Surest Way to Show you Care, 8-page, full-color catalog, 9x12",  has red and white Classic 48-inch ambulance on cover and on pp.2-3; pp.4-5 feature the Classic 42-inch model, pp.6-7 gives construction details and features, rear cover has interior dimensions and climate control explanations {*}.

li67mmb.jpg (6468 bytes)

 

(  ) Miller Meteor catalog of hearses and ambulances entitled Choice of the Leaders, 12-page full color catalog, 9x12", yellow cover features black Landau Traditional model,  pp.2-3 feature the Citation, pp.4-5 the Classic (as a Landau funeral car, a funeral limousine and an ambulance), pp.6-7 de[depict the three-way table in the Landau Traditional model, pp.8-9 describe interiors and features.10-11 shows the Classic 42-inch ambulance and the rear cover has the Paramount Landau {*}

li67mma.jpg (5266 bytes)

 

(  ) Cadillac, Press Kit Portfolio, 9x12", dark blue cover with gold lettering and light blue emblem. Contains four press sheets showing five views of the Cadillac Fleetwood Eldorado Coupe and two of the Coupe and Convertible DeVilles, seventeen pages of press release information and original mailing envelope.


1968

(  ) Prestige color catalog of 1968 models, 12x10", 52 pp.,  Fleetwood, DeVille, Eldorado and Calais, white cover with black lettering and emblem. Fifty-four photographs show exterior, interior and engine, 8 pages are onionskin overlay sheets with photos of people who enjoy the cars. You may view the contents of the 1968 Cadillac product catalog at this Web site:  http://brochures.fleetwood75.net/

li68cat2.jpg (1680 bytes)

 

(  ) Standard color catalog, Cadillac, 9x1", 24 pp., as above, white cover with black lettering and emblem, same color photographs of exterior and interior of all models.

(  ) Mexico  mailer

(  )  The Cadillac Professional Chassis for 1968, 6-page foldout, 9x12" closed, 28x12" open, blue-gray cover with front clip of 1968 Cadillac, first inner flap (right) has large Cadillac crest, next two flaps (left) show bare chassis; at right are the specifications; the rear cover features three typical commercial cars {*}

LI68COM.JPG (5949 bytes)    LI68COM2.JPG (5887 bytes)

 

(  ) Press kit on new models, 10x13", 5 press sheets, with eight press photos and glued-on descriptions, 15 pages of press release info.

(  )  Different  press kit, Cadillac for Nineteen Sixty-Eight, Press Kit,  portfolio, 12x9", light blue cover with dark blue and gold lettering and emblem, 9 press photos, with glued on descriptions, and 20 pages of press release information.

(  ) Color PC, Come in for a Command Performance of a New or Previously Owned Cadillac, 4x9", Fleetwood Brougham, Coupe and Sedan DeVille and Eldorado Convertible on parking lot.

(  ) Specialty folder, There's Been a Lot of Talk About Disc Brakes Lately, 7x7" opening to 7x28", blue and green cover, with white lettering, green-toned art rendering showing frontal view of Cadillac with headlights on at night, comparison of disc brakes to drum brakes.

(  ) An album, of the world's finest cars, color catalog of used Cadillacs, 8 pp.

li68used.jpg (4802 bytes)

 

(  ) Stiff-covered Fleetwood folder, three folds, 6 pp. opens to 12x27", in original envelope marked Outstanding Expression of Cadillac Excellence. Folder itself is entitled :  The most luxurious and rewarding decision in motoring - Cadillac Fleetwood Seventy-Five. Includes front and rear side views, as well as rear compartment, engine, options and specifications [one mint piece available in original presentation envelope (not the mailing envelope): $54].

li6875.jpg (6272 bytes)

 

(   ) NY show press kit on special Eldorado Biarritz Coupe de Ville created for the 1968 Auto Shows

68PKTown.jpg (4450 bytes)    68PKTow0.jpg (5603 bytes)    68PKTow4.jpg (5365 bytes)     68PKTow1.jpg (6172 bytes)   

 

(  ) Salesman's data book, 9x11", in special binder {***}.

 Li68db2.jpg (3835 bytes)     Li68dbk.jpg (1583 bytes)

 

(  ) 24 pp. catalog (Canada), 8x11" {***}.

(  ) S&S ambulance catalog, 8x12", 10 pp., red, black and white cover {***}.

(  ) S&S professional cars prestige color catalog, 9x12", 20 pp., embossed covers {***}.

(  ) S&S sheet for Victoria funeral coach model {***}.

li68ss1.jpg (10194 bytes)

 

(  ) Miller-Meteor professional cars ambulance catalog, 12 pp.

li68mmam.jpg (8466 bytes)    li68mm2.jpg (7321 bytes)

 

(..) Superior, catalog of Cadillac and Pontiac ambulance models, Serviceable Emergency Fleet, 9x12", 32 pp., portfolio jacket with accessories catalog, 2x12 pp. Has specifications, features, options and accessories.  {***}

LI68AMBS.JPG (5072 bytes)

 

(..) Superior, catalog of Cadillac professional cars, 9x12", 16pp. {***}.

LI68SUP.JPG (4987 bytes)    LI68SUPR.JPG (6235 bytes)

 

(  ) Superior catalog, Cadillac Chassis, 9x12", 16 pp., includes Sovereign, Crown Sovereign, Crown Royale, Royale hearses and flower car. Lists specifications and shows interior and exterior features {***}

(  ) "The Spectaculars in rescue performance, 1968 Miller-Meteor Ambulances with chassis by Cadillac", 8-page catalog, 9x12", fire-fighters on cover with bird's-eye view of red and white ambulance, pp. 2-3 feature the M-M "Classic 48", .pp.4-5 the M-M "Classic 42", pp.6-7 show construction features and accessories, the rear cover has the specifications {*}

 

1969

(1)  Prestige portfolio of new models, best piece for 1969, Cadillac, 11x15", full color, heavy brown portfolio, with dark brown design and lettering and gold embossed seal, contains: a) sheet with discussion of features of the 1969 models; b) ten 2 p/color sheet with full page views of the Fleetwood Brougham, Sixty Special, Eldorado and Seventy-Five; Coupe DeVille, DeVille Convertible, Hardtop Sedan DeVille and Sedan DeVille; and Calais Coupe and Hardtop Sedan, with two interior views and discussion on reverse side of each sheet; c) two sheets with eleven photographs showing exterior and interior of cars, with discussion, standard equipment and specifications.

(2) Prestige color catalog, 11x15", as above but a bound catalog, 28 pp., 10 full page photos show the Fleetwood Brougham, Sixty Special, Eldorado and Seventy-Five; Coupe DeVille, DeVille Convertible, Hardtop Sedan DeVille and Sedan DeVille; and Calais Coupe and Hardtop Sedan, with two interior views and discussion on facing pages. Click here to view the contents of a  1969 Cadillac product brochure

Li69a.jpg (6031 bytes)    Li69b.jpg (7006 bytes)

 

(3) Cadillac: 13x10", 34 pp., full color catalog, white border with white-on-white embossed lettering around front view photo of silver car. Pages 2/3 and 31/32 are protective onionskin. Sixty-seven photos and artist's renderings of exterior and interior of the Fleetwood Eldorado convertible, Sixty Special Sedan and Brougham; DeVille coupe, convertible, hardtop sedan and regular sedan,  and Calais coupe, hardtop sedan and regular sedan. Includes specifications, features, standard and optional equipment.

(4) As above but standard issue hand-out, 10x8", 20 pp.

(5) Standard catalog Cadillac: New Elegance . . . New Excellence . . . New Excitement, 8x11", 16 pp., blue cover with white lettering and emblem shows front view of white Fleetwood Brougham with black vinyl roof, 53 photos and photo renderings of exterior, interior and chassis. Covers Fleetwood Eldorado convertible, Sixty Special sedan, Brougham and Seventy-Five sedan and limousine; DeVille coupe, hardtop sedan, 4-door sedan and convertible, Calais coupe, hardtop sedan and 4-door sedan.

(6) Three Distinctive Expressions of the Standard of the World: The Fleetwood . The DeVille . The Calais, 9x12", 8 pp., cover is frontal view photograph of black car in outdoor setting, 17 photos, including full page views of the Fleetwood Brougham, Coupe DeVille and Calais hardtop sedan, as well as exterior and interior views, for all body styles.


(7) Important Cadillac Accessories You May Have Overlooked: 12 pp., partly colored catalog, 5x8". White cover, with black lettering, has front photo of front half of silver car at formal event. Eighteen photos of different accessories.

(8) Press Kit: Portfolio, 12x9", brown leatherette covered with embossed Cadillac emblems, with lettering and one emblem in gold, 5 press photo sheets, with glued on descriptions, showing the Cadillac Fleetwood Brougham sedan (two views), DeVille convertible (two views), Eldorado convertible (two views) and Calais hardtop sedan, plus 15 pages of text.

(9) GM: Cadillac, 4x8", 8 pp., non-color folder, half of cover is green with black lettering and white Cadillac emblem; half is white with black and white GM emblem. Three full page photographs show the Cadillac Fleetwood 60 Special sedan and limousine and the DeVille coupe. Includes specifications, lists of standard and optional equipment and prices for all models, including the Eldorado. Printed for the Swiss market in German.

(  ) Prestige catalog,  Cadillac: New Elegance . . . New Excellence . . . New Excitement, 9x13", 16 pp., blue cover with white lettering and emblem shows front view of white Fleetwood Brougham with black vinyl roof. Has 53 photos and artist's renderings of exterior, interior and chassis of Fleetwood Eldorado convertible, Sixty Special sedan, Brougham and Seventy-Five sedan and limousine,  DeVille coupe, hardtop sedan, 4-door sedan and convertible,   Calais coupe, hardtop sedan and 4-door sedan. Includes specifications, options and accessories.

(  ) The Cadillac Fleetwood Seventy-Five, 10x12", part-color folder, cover is front view (photo) of Fleetwood Seventy-Five limousine. Opens to rear view of same car. Four additional photos show interior features and the Landau roof.


(  ) An Invitation . . , 6x9", part-color folder, three-quarter frontal view photograph of front of gold car. Folder is an invitation to test drive the new models.

(  ) Cadillac Color Selections, 3x7" part-color folder, white cover with gold title plate and black lettering. Folder contains 21 paint chips, including 5 "Firemist Colors".

(  ) Cadillac Nineteen Sixty-Nine, Press Kit: Portfolio, 12x9", brown cover with gold lettering and emblem, 8 press photos, with glued on descriptions, 17 pages of press release information.

(  )  History piece, press release, 8x10", photograph is three-quarter frontal view of the 4 millionth Cadillac, a Coupe DeVille, as it rolls off the assembly line to where it's new owners await in a 1902 Cadillac. Comes with 8 pages of press release information.

(  ) Cadillac, 9x11", 16 pp., black cover, with white lettering, is three-quarter frontal view photograph of gold Cadillac, 20 photos, including 5 nice full page views of the models, show exterior, interior and features.

(  ) Large brochure entitled 1969 Cadillac Fleetwood Seventy-Five, full color, 16x13", cream cover with crest emblem. Two inside pages are cut to frame reproductions of 1927 Town Cabriolet ad on left and 1969 Fleetwood Limousine ad on right. Insert page has two photos of interior [one mint piece available in original presentation envelope (not the mailing envelope): $50].

LI6975A.JPG (2495 bytes)    LI6975B.JPG (6064 bytes)

 

(  ) Press kit with 5 photos and descriptive text on new models {***}.

(..) 1969 Commercial cars, stiff 6-page folder, opens to 10.5x14.5", includes 11 color plates.

(..) 1969 Salesman's data book

Li69dbk.jpg (2833 bytes)    Li69db2.jpg (3420 bytes)

 

(..) 1969 Master Parts List

li69mpl.JPG (5030 bytes)

 

(  )  Unidentified piece

Li69unkn.jpg (3620 bytes)

 

(  ) Universal Coach Corporation (Detroit and Los Angeles, USA) product brochures (folders); these are available ($29 each)

li69ucca.jpg (4358 bytes)    69uccelc.jpg (13721 bytes)

69UCCGRL.JPG (7597 bytes)    li69ucci.jpg (3650 bytes)

 

(  ) Advancing the Capabilities of Ambulance Squads - all new 1969 Miller-Meteor Ambulances with Chassis by Cadillac, 9x12", 12 pp., bird's eye view of night scene with ambulance, victim on stretcher and two para-medics,  pp.2-3 feature the Classic 48-inch and 42-inch models, pp.4-5 show interiors,  pp.6-7 various cabinets and interior appointments, pp.8-9 the lights, sirens and accessories, pp.10-11 the construction features and air conditioning; the rear cover has different plan layouts {*}

li69mm1.jpg (5687 bytes)

 

(  ) Miller-Meteor professional cars catalog, 12 pp. {***} ($30). All-new 1969 Miller-Meteor Professional Cars with chassis by Cadillac; the word EXCELLENCE appears in caps down the RH edge; the design features a gold M&M emblem against a red, velour curtain

li69mm.jpg (4100 bytes)

    

(  ) S&S professional cars color catalog, 9x12", 16 pp., {***}. The Hess & Eisenhardt Company presents the 1969 S&S Professional Cars  in gold and white lettering on a gray cloth-like background

li69ss.jpg (2393 bytes)

 

(  ) It's what can be done on the way to the hospital that counts most..., S&S Immediate-Action ambulances by Hess & Eisenhardt, 8x11", 12 pp., cover has artist's impression of  para-medics loading victim through rear door of ambulance, pp.4-5 depict the S&S Professional High-Body, pp.6-7 the Kensington, pp.8-9 the Parkway, p.10 has many interior views; features and specifications are on p.11 {*}

li69ss2.jpg (8928 bytes)

 

(  ) S&S professional cars, company history, 8 pp., {***}.

(  ) Superior catalog, Professional Choice, 10x12", 24 pp., includes Royale, Crown Royale, Sovereign and Crown Sovereign hearses and flower car on Cadillac and Pontiac chassis, with specifications, interior and exterior features {***}

li69suhx.jpg (8983 bytes)    LI69SUP1.JPG (5671 bytes)    LI69SUP2.JPG (7270 bytes)

 

(..) Superior, catalog of Cadillac and Pontiac ambulances, 10x12", 20pp. {***}

(..) Superior, catalog of Cadillac and Pontiac ambulances, 9x12", comprises 5 part-color sheets,  2 pages each; front of each sheet is art rendering, (a) the hearse which carried Lincoln to his final resting place, (b) a light colored coach for women and children, (c) a double-decker coach for carrying two caskets, (d) a gold highlight black hearse from the turn of the 20th century and (e) a Red Cross ambulance used with U.S. forces in France during WW1. Rear pages have 34 photos of exterior and interior features of 1969 Superior Sovereign, Crown Sovereign, Royale, Crown Royale and Consort Landaulet hearses {***}

LI69SUPR.JPG (6294 bytes)

 

(..) Superior, catalog of Cadillac professional cars, 69 Superior Funeral coaches...the Professional Choice

 

 

Return to The (New) Cadillac Database Index Page
or select appropriate year from table, below

 

Preamble 1902-1904 1905-1909 1910-1914 1915-1919 1920-1924 1925-1929
1930-1934 1935-1939 1940-1945 1946-1949 1950-1954 1955-1959 1960-1964
1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-2002


1996, Yann Saunders and the Cadillac-La Salle Club, Inc.
[Background image: Montage of  Cadillac catalog, ad,  photo]