[ last update: 10.23.2010 ]

The (new) Cadillac Database©

Cadillac and La Salle
Sales Literature

1946 - 1949



Return to The (New) Cadillac Database© Index Page
or select appropriate year from table, below

 

Preamble 1902-1904 1905-1909 1910-1914 1915-1919 1920-1924 1925-1929
1930-1934 1935-1939 1940-1945 1946-1949 1950-1954 1955-1959 1960-1964
1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-2002

 

 

 

1942-46

(1) Album of photos of luxury cars, including Cadillac, Packard and Pierce-Arrow models (ZTV collection).

Li42-46Phos.jpg (11689 bytes)

 

1946

(1) Prestige color catalog, 30x23cms, 36 pp., [lf], blue + black cover with colored crest over sharp "V"; tank in action (p.2), Cadillac "V8" motor (p.3), front grille ensemble (p.5), Series 61 interior (p.6), red Series 61 5-passenger touring sedan (p.7), green Club coupe (p.8), Club coupe interior (p.9), Series 62 interior (p.10), brown Series 62 5-passenger touring sedan (p.11), blue 5-passenger Club coupe (p.12), Club coupe interior (p.13), interior of convertible coupe (p.14), light gray convertible Club coupe with black top (p.15), 2-tone blue & gray Series 60-S 5-passenger touring sedan (p.16), interior view (p.17), interior of Series 75 sedan (p.18), green Series 75 5-passenger touring sedan (p.19), dark blue 7-passenger touring sedan (p.20), interior of 7-passenger sedan (p.21), body details (p.22), improved Hydra-Matic information (p.23), instrument panel (p.25), specifications (p.27); printed December 1945 ($150).

Lit46.jpg (5012 bytes)

 

(1a)  Folder on Series 61 and 62 cars. Cadillac: New In Appearance . New In Performance: 8 pp. (single-side printed) color folder, 11x14. Front view of car on cover with filigree crest behind the CADILLAC name. Eight renderings show exterior, interior and engine of the Series 62 Touring Sedan and Club Coupe, with specifications for all models.

li46fldr.jpg (6540 bytes)    LI46FLD2.JPG (6817 bytes)

 

(1b)  Similar to above piece. Large folder on new 1946 cars entitled: Cadillac Motor Cars for 1946: 8-sided piece, 11x14". Front view of car on cover with "V" and crest behind. Illustrated are the Series 61 coupe and sedan, Series 62 coupe and sedan, Series 60 Special sedan, Series 62 convertible, Series 75 sedans for 5 and 7 passengers, the instrument panel, interior of Series 61 sedan and the V8 engine. The rear cover has the condensed specifications for all models.

(1c) Post WW1 introductory sales brochure;  8 pp., no cars illustrated

LI46INTR.JPG (5227 bytes)

 

(2) Small booklet, 19x13cms, 18 pp., [lf], title The 1946 Fisher Body Story for Cadillac Salesmen; brown Series 62 5-passenger touring sedan (inside cover + flap), body features (p.1), floor (p.2), rear quarters and doors (p.3), rear seating (p. 4), seat covering + vent windows (p.5), glass area (p.6), insulation (p.7), styling + trunk (pp.8-9), inside features (pp.10-12), quality testing (p.13).

(3) Commercial chassis catalog [seen in ZTV collection] red/black cover with "V" and crest, title  Cadillac Commercial Cars and Chassis for 1946, 10x8½", 22p., includes sample models by Hess & Eisenhardt, Superior Coach Corp., The A.J. Miller Co., The Eureka Co., The Meteor Motor Car Co., the Series 75 funeral car and ambulance chassis, 9p. business sedan, invalid chair car, sample flower car, service car {*}

li46prof.jpg (6566 bytes)

 

(4) Cadillac Accessories: 24 pp./part color catalog, 6x7. Cover with blue and purple diagonal stripes, white title plate with red and black lettering and red, gold and silver emblem medallion. Forty-three photo renderings and drawings show standard and optional "accessories designed to satisfy your desire for a little something more to add to the luxury, convenience and style of your new Cadillac motor car".

(5)  Title: It's Spring Again . . . 'Tune-Up-Time' For Your Car Too!: 8-page color folder, 5x7". Cover shows child receiving medication and molasses to make the medicine go down. Folder has photo rendering of gray and black four-door sedan with red interior and one of mechanic under the hood of red car. Includes discussions on tuning your engine, removing sludge, protecting your finish and adjusting your brakes.

li40tune

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(6) Blue Coral wax treatment for Cadillac cars; 3-page foldout brochure

LI46CORL.JPG (4875 bytes)

 

(7) Shop Manual supplement

46smsupp.jpg (4992 bytes)

 

(7a) Owner/operator manual

LI46OM.JPG (3309 bytes)

 

 

(7b-7c) List and Pricelist of a available accessories.

Li46Acc.jpg (13465 bytes)    li46accPL.JPG (3229 bytes)

 

(8) Commercial cars on Cadillac chassis by Superior Coach Corporation, Lima, OH.

licommsup

 

1947

(1) Colored folder [best piece for 1947], 29x23cms. opens to 23x27" [lf], format No. 6a., buff cover with 1947 front grille in oval medallion; title Cadillac for 1947, text (p.2), gray and green Series 61 5-passenger touring sedan (p.3, above), red 5-passenger Club coupe (p.3, below), blue Series 60-S 5-passenger touring sedan with gray roof (p.4), interior view same car (p.5), brown & beige Series 62 5-passenger Club coupe (p.6), green 5-passenger touring sedan (p.7, above), cream convertible Club coupe with black top (p.7, below), Fleetwood interior, rear of Series 62 sedan (p.8), rear of Series 62 sedan + RH view of engine (p.9), black Series 75 7-passenger touring sedan (10), dark blue 5-passenger touring sedan (p.11), specifications (p.12, rear cover).

li47fldr.jpg (6244 bytes)    li47fld2.jpg (5241 bytes)    li47fld3.jpg (5417 bytes)

 

(2) Booklet, 27x21cms, 10 pp., [lf], dated April. 1947; title Confidential - For Your Eyes Only, engineering report on future Cadillac models and power plants; hood "V", crest and mascot (p.2), 1947 Series 60-S (p.3), proposed 1948 Series 60-S (pp.4-6), proposed 1949 Fleetwood Series 75 (p.7), 1948 and 1949 engine comparison (p.8), power curves of new 309 V8 engine (p.9) {*}

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(3)  Title, For Carefree Driving -- All Summer", partly colored folder, 4x9. White cover, with red lettering, has pages of a calendar "flying" in the wake of a frontal view photo rendering of a yellow Cadillac. Six photo renderings and art renderings show sedan and convertible models.

(4) Owner's Manual

OM47.JPG (3628 bytes)

 

(5a) Service policy manual (1946-47), measures 8½ x11", 39 pp.

li467Pol.jpg (6076 bytes)

 

(5a) GM Body by Fisher booklet illustrating the 1947 Cadillac Series 62 sedan features

Li47BodFsh.jpg (15578 bytes)

 

(  ) Specification sheet on Superior funeral coach (1).

 

Li47Sup3.jpg (9683 bytes)

 

(  ) Specification sheet on Superior funeral coach (2).

Li47Sup0.jpg (14126 bytes)

 

(  ) Specification sheet on Superior "Cadillac Landaulet".

Li47Sup1.jpg (9952 bytes)    li47suh2.jpg (6822 bytes)

 

(  ) Specification sheet on Superior "Cadillac Ambulance".

Li47Sup2.jpg (10235 bytes)

 

(  ) Specification sheet on Superior "Cadillac Combination Coach".

 

Li47Sup4.jpg (8557 bytes)

 

(  ) Sheet on new, automatic side-servicing table for funeral cars, featuring Lev-o-Trol

Li47Sup0B.jpg (12268 bytes)    li47supr.jpg (5898 bytes)

 

(  ) Specification sheet on Superior ...

 

li47euk.jpg (6438 bytes)    li47euk2.jpg (6738 bytes)

 

1948

(1) Colored folder [best piece for 1948], 25x20cms. opens to 24x30" [lf], format No. 7, colored crest on brown cover with "V" design; title Symbol of Supremacy; text (p.2), full front grille view of red sedan (p.3), ¾-front LH view of maroon Series 60-S sedan (pp.4-5), ¾-front RH view of gray Series 61 sedan with brown roof (pp.6-7), rear interior same car (p.6, above), ¾-front RH view of green Series 61 coupe (pp.7-8), ¾-front LH view of black Series 75 limousine (pp.9-10), rear interior view same car (p.9), ¾-front RH view of blue Series 75 sedan (pp.10-11), rear interior view same car (p.11), interior view, instrument panel of Series 62 coupe (p.12), rear interior view same car (p.12), blue Series 61 sedan (p.13, above), ¾-rear RH view of green Series 62 coupe (p.13, below), full rear view of blue Series 62 sedan (p.14, above), rear interior view same car (p.14, below), ¾-front RH view of blue Series 62 sedan (p.15, below), rear interior view same car (p.15, above), ¾-front LH view of red Series 62 coupe (pp.16-17, above), black convertible top of green Series 62 convertible (p.16, above), ¾ front LH front view of green Series 62 convertible with red interior specifications (p.18, rear cover), printed February 1948.

Lit48.jpg (5171 bytes)

 

(2) small 2-tone booklet on "V8" power and Hydra-Matic transmission , title The Gentle Art of Motoring, 13x19cms. [pf], 12 pp., RH front view of Series 62 convertible coupe (p.2), miscellaneous drawings, exploded view of "V8" engine (pp.6-7), crest on back cover, printed February 1948.

(3) Catalog of Superior funeral coaches and ambulances, The Coach that's First in the Field, bluish checkered background with bird's-eye view of two coaches, black rectangle at lower LH side with Cadillac "V" and crest emblem as well as superior logo, and marked Superior Cadillac Funeral Coaches, Ambulances, Combinations, Service Coaches.

li48supr.jpg (8248 bytes)

 

(3a) Catalog of Superior accessories for the the commercial trades

li48suac.jpg (3136 bytes)

 

(4)  Product sheet:  Superior Cadillac Funeral Coach

li48sup2.jpg (5579 bytes)

 

(5)  Product sheet:  Superior Cadillac Combination Coach

li48sup3.jpg (4914 bytes)

 

(5)  Product sheet for Meteor professional cars

li48Meteor.jpg (13148 bytes)

 

(6)  Annual Cadillac Data Book for 1948:

li48db.jpg (3781 bytes)    li48DBoo2.jpg (6730 bytes)
1948 Cadillac data book

 

(7)  Owner's manual for the 1948 models

om48.jpg (5267 bytes)

 

(8)  Poster: Prepare now for Winter

li48pstr.jpg (9066 bytes)

 

 

(9)  Original invitation to attend an "open house" presentation of the new Cadillac models, held from 2-5 October, 1948

orginvit.jpg (2939 bytes)

 

1949

(1) Best piece for 1949,  square catalog, 23x23cms., 9x9", 24 pp., gray covers with colored crest in "V" and 1949 below with drawing of Series 60-S; further drawing of  Series 60-S (p.1), RH side of engine (p.2), more engine views (p.3), buff Series 61 sedan (p.4), drawings of convertible and Series 61 coupe (p.5), blue Series60-S sedan (p.6), red Series 60-S sedan and interior (p.7), green Series 62 convertible and red interior (p.9), green and gray Series 62 sedan (p.10), red Series 62 coupe with interior (p.11), green Series 61 sedan with interior (p.12), blue Series 61 coupe (p.13), Series 75 sedan interior (p.14), black Series 75 7-passenger sedan (p.15), instrument panel (p.16), roof and other features (p.17), miscellaneous mechanical details (pp.18-19), specifications (p.20), printed 9/1948. ($55)

lit49a.jpg (3372 bytes)     lit49b.jpg (6338 bytes)

 

(2) Small booklet on new engine entitled Cadillac Presents the Greatest Automobile Engine ever Built, 18x20cms. [lf], 20 pp., black & green cover with frontal drawing of engine, RH side of engine (p.1), 1914, 1948 and 1949 engines. (p.3), miscellaneous photos. (pp.4-7), front grille of '49 model (p.8), LH front view of new engine (p.9), proving ground tests (pp.10-11), miscellaneous new engine features (pp.12-13), manufacturing (pp.14-15). Dated 10/1948.

li49engn.jpg (5037 bytes)

 

(2a)  [Added in Jan. 2000 - info from Allen Shinn,  a Database user] "I have a piece which you don't list, a small folder on the 1949 Coupe de Ville, and I was wondering if you were aware of it. It's  9"-square closed, with a gray cover, and the Cadillac V, with the words Cadillac presents the Coupe de Ville, with the words Coupe de Ville within a solid white Cadillac crest.  Opening it right to left, it's 18" x 9". It shows a solid black car, 3/4 right front view, on a gray background, with a rendering of the rear passenger compartment in the upper right. There's also a drawing of a woman in riding attire on a horse talking to a couple. This opens up to 18" x 18", and is completely blank. On the back cover, there's a rendering of the driver's compartment. The entire folder is done in black, white, and gray, with descriptive text. It says LITHO IN U.S.A. 649 in the lower right corner of the back page."

LI49CDVA.JPG (2417 bytes)    LI49CDVB.JPG (6291 bytes)
The 1949 special Coupe de Ville brochure, a late addition in 1949

 

(2b) Cadillac Commercial Cars and Chassis for 1949, 11.5" x 9.5", 20 pp., reddish cover with "V" and crest at the top, center. Pics are B&W on pale blue background. Has  Series 75 Fleetwood 9-pass. sedan with a Large page and a half picture in the centerfold. Also shows the interior with pictures and dimensions and other features on the next pages. At the back of the catalog it shows five small pictures of commercial cars by independent coach builders

(2c)  Annual Fisher body booklet:

 li49Body.jpg (5177 bytes)

 

(3) Small folder (D) issued by GM Bienne (Switzerland), 21x15cms. [lf], 4 pp., red & white cover with Series 62 sedan, specifications and model list (pp.2-3), Cadillac dealerships in CH (p.4).

(4) single sheet (F) on 1949 models from General Motors Continental S.A., Antwerp (B); 2-tone blue cover with Series 62 sedan, specifications on reverse.

(5) Cadillac dealers Data Book:

li49db.jpg (4331 bytes)    li49db2.jpg (6377 bytes)

 

(6) Owner's Manual

49om.jpg (4051 bytes)

 

(7)  Seat cover brochure, Bulletin measures 8½ x11".

li49seat.jpg (7161 bytes)    li49sea3.jpg (12794 bytes)    li49sea2.jpg (11792 bytes)

 

 

(8) All-model catalog of Superior commercial cars on Cadillac chassis.

li49sup.jpg (4723 bytes)

 

(8a) Catalog of Superior ambulances on Cadillac chassis.

li49ambsu2.jpg (3237 bytes)    li49ambsup.jpg (5766 bytes)

 

(9) Promotion sheet on Superior Coach Co., funeral limousine with Side-o-Matic table and Lev-o-Trol

li49sshr.jpg (6368 bytes)

 

 

Return to The (New) Cadillac Database© Index Page
or select appropriate year from table, below

 

Preamble 1902-1904 1905-1909 1910-1914 1915-1919 1920-1924 1925-1929
1930-1934 1935-1939 1940-1945 1946-1949 1950-1954 1955-1959 1960-1964
1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-2002

 

© 1996, Yann Saunders and the Cadillac-La Salle Club, Inc.
[ Background image: Montage of  Cadillac catalog, ad,  photo ]