159

11.01.37

Now look at LaSalle... new 1938 cars

[frt.-crowd]

L

160

Nov: 1937

Now look at LaSalle...

sedan/hotel

SEP

161

11.20.37

Now look at LaSalle...

[frt.-hunt]

SEP

162

1938

Want a lot for a little...

[nursery]

162a

1938

Want something different...

grille-dogs

162b

1938

Want to go somewhere...

grille-couple

163

C

1939

[excerpt from 1939 Cad ad]

sedan

SEP

164

C

1939

[excerpt from 1939 Cad ad]

sedan

SEP

165

C

1939

[excerpt from 1939 Cad ad]

sedan

SEP

166

1938

Want a great run for your money...

[frt.-pine]

SEP

167

1938

You'll like a La Salle...

sedan-sled

SEP

168

01.08.38

You'll like a La Salle...

[frt.-skating]

SEP

169

06.18.38

Now's the time and here's the car...

sedan

SEP

169a

1938

It offers new smartness...

sedan

SEP

170

C

10.29.38

Get a LaSalle... new 1939 cars

sedan

SEP

171

1939

Sure, I'm making money, I'm selling LaSalle...

sedan

4)

172

1939

Ride behind a Cadillac engine...

coupe

4)

173

C

1939

Get a LaSalle, for looks...

sedan

174

C

1939

Now it's my turn to drive...

sedan

175

C

1939

Get a LaSalle...

sedan-farm

176

C

1939

For Christmas - get a LaSalle

sedan

SEP

177

C

1939

Telecasting tomorrow today... (am posting only the image - no text)

[lady-TV]

?

4)

178

C

1939

Seeing is relieving... [Fisher body ad]

[lady driver]

SEP

179

C

1939

The nearest garage is 75 miles...

sedan

SEP

180

C

01.05.39

Say - that car's a performer...

5p. sedan

SEP

181

C

Feb: 1939

No, I didn't get rich, I just got wise...

[front]

?

182

C

04.15.39

And the price speaks my language too...

coupe

SEP

183

C

06.12.39

Now we'll go sailing on the highway...

sedan

SEP

184

C

1940

The chassis comes first... new 1940 cars

[body drop]

185

C

1940

You really got a break...

sedan

186

C

1940

Finer than ever, and amazingly economical...

sedan

187

C

1940

For performance, comfort and economy...

sedan

188

C

1940

Better expect us often, now that we have a LaSalle...

sedan

189

C

02.17.40

Here's why I think you should drive a La Salle...

sedan

SEP

190

C

03.16.40

And it's costing me less than any car...

sedan

SEP

191

C

04.27.40

Guess again, you're much too high...

sedan

SEP

191a

C

1940

How d'ya like to be that guy?... [ball park]

Sedan

?

192

C

05.11.40

You're hours earlier than we expected...

sedan

SEP

192a

?

I'm thinking of 1946 ...that's why I chose La Salle

sedan

C&S

4)

192b

?

You have the last word...

front clip

?

4)